Random Quotes from New Books This October

Jacket image, Creativity and Problem Solving by Brian TracyThe Brian Tracy Success Library, Creativity & Problem Solving by Brian Tracy

“Lateral thinking forces the mind out of comfortable or conventional ways of thinking. It was pioneered by Edward de Bono in England. One way to illustrate lateral thinking is to remember that when people find themselves in a hole, their natural tendency is to dig the hole deeper. However, the solution may be to go somewhere else and to dig a totally different hole. Lateral thinking is used to break your pattern of habitual thinking, or the tendency to fall into the trap of the comfort zone and continuing to do things the same way you have always done them in the past.” (page 59)

Jacket image, The Little Book of Big PR by Jennefer WitterThe Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed by Jennefer Witter

“Tip#28: The first thing you need to do is decide what your objective is in using social media. Is it to build brand reputation, recruit employees, attract new audiences? Once you decide what your goal is, you need to decide which social media tool to use. There’s an abundance of social media tools out there, and they are constantly changing. Keeping up with them and using them can become a full-time job. But you don’t need to do that. I truly believe you need to pick and choose which social media will provide a return on investment in an effective and efficient manner.” (page 33)

Jacket image, Primal Teams by Jackie BarrettaPrimal Teams: Harnessing the Power of Emotions to Fuel Extraordinary Performance by Jackie Barretta

“Letting yourself feel the emotions of others doesn’t mean letting those emotions overwhelm you. That can cause another set of problems as you get swept off your feet by a flood of someone else’s feelings. Fortunately, you can learn to sense another’s emotions and observe how they affect your body without letting them emotionally hijack you. Gradually, you will be come a more skilled emotional diagnostician. Periodically, pretend you are an objective doctor by placing a stethoscope to your chest and taking your emotional temperature. Try to diagnose any symptoms of unusual sensations. What is causing those bodily reactions? Why has your heart begun beating a little faster?” (page 100)

Jacket image, The Successful Virtual Classroom by Darlene ChristopherThe Successful Virtual Classroom: How to Design and Facilitate Interactive and Engaging Live Online Learning by Darlene Christopher

Depending on which virtual classroom tool you use, the instant feedback feature might be called a “raise hand” feature, “status change” or “emotion indicator.”  This feature allows the participant to communicate with  instructors at any time throughout a virtual classroom session without interrupting the flow of the instruction by selecting from a menu of feedback options. The type of instant feedback that participants are able to select varies, depending on the virtual classroom tool. See Figure2-5 for an example of the types of instant feedback participants can provide.” (page 30)

Jacket image, The Ten Golden Rules of Leadership by M.A. Soupios and Panos MourdoukoutasThe Ten Golden Rules of Leadership: Classical Wisdom for Modern Leaders by M.A. Soupios and Panos Mourdoukoutas

“In short, the role of a good leader is critical under all conditions, and it is for this reason too that failures of leadership will virtually ruin the organization. And of all the many potential shortcomings an assumed leader might bring to an organization, none is more lethal than arbitrary applications of power. Supervisors who constantly micromanage, who second-guess every subordinate decision, who gleefully await any and all opportunities to criticize and bully, are a toxic presence in any environment. Their abuses will predictably waste corporate resources, destroy worker motivation, compromise institutional loyalties, and create debilitating resentments more rapidly than any other managerial failing—prompting the most talented employees to jump ship.” (page 23)

The Truth Doesn't Have to Hurt by Deb Bright Ph.D.The Truth Doesn’t Have to Hurt:How to Use Criticism to Strengthen Relationships, Improve Performance, and Promote Change by Deb Bright

“We each have a preference for how people talk to us. Some people want to be spoken to honestly and directly, while others need to have things sugarcoated and delivered more carefully. Delivering criticism can be like approaching a wild animal. And depending on the type of animal you are dealing with, you are going to approach the individual with varying styles. Is your receiver a bear or a bunny? You need to know before you approach the person with any kind of criticism.” (page 71)

Want to sample other AMACOM books? Check out our Random Quotes from New Books series.

Webcast Reminder: Lead with Humility – Lessons from Pope Francis

Photo of Jeffrey Krames, author of Lead with HumilityThe American Management Association New Media team will host a webcast  with Jeffrey A. Krames, author of Lead with Humility: Lessons from Pope Francis. He will cover how leaders and managers can use humility to inspire their people in the workplace.

Wednesday, October 8, 2014
12:00 PM – 1:00 PM Eastern
Fee: Complimentary
Meeting Number: 17849-00001

As someone who has studied leaders and the topic of leadership for more than three decades, Jeffrey Krames has long believed that humility is the most under-rated of all leadership qualities.

This webcast explores how Francis has combined humility with power to become the most fascinating pontiff in modern memory. Then the program digs deeper to reveal the key business tenets that Pope Francis has exercised to create his own brand of leadership. Examples include:

  • Guard against insularity: Many heads of corporations and states fall prey to the “bubble” phenomenon, meaning that they feel imprisoned by the trappings of their positions. To make sure that Pope Francis did not lose his broad perspective, he put together a makeshift “board of directors.” Dubbed the Vatican-8, or V-8, these eight Archbishops from all over the globe serve as his consulting body. None of Francis’s 265 predecessors ever amassed such a consultative body.
  • Live on the frontier: To “live on the frontier” is to push the envelope and live outside of your comfort zone.
  • Run your organization like a field hospital: Francis feels very strongly that members of the clergy must go anywhere and everywhere, no matter the risk, to tend to their flocks. The same tenet works well in business. Instead of a reliance on email, Twitter, etc., what is needed are more face-to-face meetings.

Pope Francis’s ability to inspire the world is unprecedented in modern times. Join us as we explore the power of his methods and how anyone can take these lessons to lead with grace and greater authenticity.

While attending this program is FREE, reservations are required.

Jacket image, Lead with Humility by Jeffrey KramesRegister for Jeffrey Krames’ AMA Webcast.

Jeffrey A. Krames is the bestselling author of The Rumsfeld Way, The Welch Way, Jack Welch and the 4 E’s of Leadership, and other popular business books. He has been published in The New York Times, The Wall Street Journal, Barron’s, Financial Times, Chicago Tribune, and Los Angeles Times and been interviewed by Fox News, CNBC, MSNBC, CNN, A&E’s Biography, the BBC, and other major media outlets.

Rebecca Deurlein on Banned Books and the Freedom to Read

Photo of Rebecca Deurlein, author of Teenagers 101The following is a guest post from Rebecca Deurlein, author of Teenagers 101: What a Top Teacher Wishes You Knew About Helping Your Child Succeed, sharing an English teacher’s perspective on assigning and teaching banned books.

In honor of Banned Books Week,  I have two questions for you:

1.Should parents of teens fight school systems on their selection of books taught in the classroom?

2. Are we helping or hurting our kids by sheltering them from certain books that contain language or content we find offensive?

I’ve done the math, and in my 17 years of teaching, at 8 different novels a year, many times changing those books from year to year, I’ve taught in the ballpark of 85 books in my lifetime. Of those 85, I’d say about five have been questioned by a parent or two, which, considering the thousands of students I’ve taught, is barely worth mentioning.

Except it is.

I’m one teacher out of tens of thousands, some of whom face a barrage of questions and conferences and attacks that make them all want to teach Great Expectations and be done with it. After so many fights to avoid censorship, teachers begin to wonder why they bother trying to engage students in contemporary literature that actually relates to their students’ lives. And that’s a problem. We’re trying to teach kids to love reading because reading opens up worlds most kids will never experience. It exposes them to tragedy, love, romance, adventure, imaginative sci-fi and wizardry that makes a small boy powerful. It teaches them about history and derogatory terms meant to subjugate minorities so kids understand, fully, why we no longer use those terms. It teaches them about horrific ethnic cleansing led by people incapable of thinking outside their leader’s mind. It introduces them to other teenagers whose stories vocally reflect students’ silent struggles.

If you’re a parent, think long and hard about why you would keep a specific book out of your kids’ hands. Of course you want to protect your kids and maintain their youth for as long as possible, but are you preparing them for adult life by keeping them in denial about its realities? And are your kids as innocent as you think? I have listened to kids drop the F-bomb in rapid succession while walking the school halls, and then sat in a meeting while that very kid’s parents fought a novel of great literary value because it contained some mild profanity. Think about what your kids are exposed to on a daily basis and ask yourself if reading a novel about the holocaust, or a slave who befriends a white boy, or a mentally challenged man and his migrant worker caregiver, is really where your concern should lie.

I love when parents are involved in their children’s education. I especially love when parents read school-assigned books with their kids so they can discuss the stories and their implications. As a parent, you have every right to know exactly what your child is being taught at school. But try to remember that school officials go through a lengthy process to choose books that have literary worth, are appropriate, and stretch students’ minds. We teachers aren’t out to corrupt your kids. We’re out to turn them into higher-level thinkers who may not agree with all they see, but at least have enough exposure to the real world to be able to speak intelligently about it.

Jacket image, Teenagers 101 by Rebecca Deurlein, Ed.D.Rebecca Deurlein, Ed.D. has taught in school systems around the country. She has a doctoral degree in educational leadership and has raised two children of her own. She holds a doctorate in education and has spent her lifetime researching teen behavior and learning strategies. She specializes in understanding and correcting behavior issues and motivating children to higher levels of critical thinking.

Podcast: Dawn Fotopulos and How to Get Comfortable with Accounting

Photo of Dawn Fotopulos, author of Accounting for the NumberphobicFor small business owners, financial statements can be their most important tools to steer their businesses successfully. Yet many dread looking at the numbers and would rather leave it to an accountant. Dawn Fotopulos, author of Accounting for the Numberphobic: A Survival Guide for Small Business Owners, recently sat down with the AMA Edgewise team to discuss the importance of small business owners understanding the numbers and to demystify the financial dashboard.

In her new book Accounting for the Numberphobic: A Survival Guide for Small Business Owners, Dawn Fotopulos attempts to reduce the number of small business failures by examining the struggles of owners attempting to turn their hobbies into jobs. Fotopulos argues that the key to success will not come from a constant attempt to attract new customers, but rather adopting a strategy in which owners successfully manage what they already have. Dawn believes that in order to be successful, owners must be able to first observe what has been going on in their business, while at the same time look ahead to predict possible outcomes in the near future.

Jacket image, Accounting for the Numberphobic by Dawn FotopulosListen to Dawn Fotopulos on the AMA Edgewise Podcast.

Dawn Fotopulos is founder of BestSmallBizHelp.com, an award-winning blog and resource site for small-businesspeople. A former banker, she is currently an Associate Professor of Business at The King’s College in Manhattan.

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.

The Little Book of Big PR Now Available on NetGalley

Jacket Image, The Little Book of Big PR by Jennefer Witter Whether you’re launching a small business, or looking to build your personal or company brand, the latest addition to our NetGalley catalog, The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed by Jennefer Witter is packed with helpful advice. Journalists, booksellers, book reviewers, librarians, and media professionals who write about small business and public relations are invited to request an electronic galley of The Little Book of Big PR.

Any size business can benefit from public relations. You can gain attention for your own small business and help build your company’s credibility and brand . . . if you know the tricks of the trade.

The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you’re an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed. The book concisely covers the seven key elements of public relations, including:

Self-Branding: Communicate who you are, what you do, and how you differ from others, highlighting your own uniqueness to give you a distinct advantage over your competition.

Media Relations: Working with the press involves targeting the right outlets, in exactly the right way. This book tells you how to craft a perfect pitch, when to follow up, and what not to do when dealing with reporters.

Social Media: Find out which social media are most effective for small business owners; what to post and where; and how to integrate social media into your strategy to widen your audience, and ultimately, the opportunity to generate additional revenue.
And more . . .

The book features quick tips on key topics including networking, speaking engagements, and how to select a PR agency—should you choose to work with one. The book also includes real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs.

As an entrepreneur, you need every helpful tool you can get your hands on! Now you’re armed with the very same tactics the PR pros use, giving you the expert guidance you need to help grow your business to new, attention-getting heights.


Photo of Jennefer Witter, author of The Little Book of Big PRJennefer Witter is the CEO and founder of The Boreland Group Inc., a boutique public relations agency headquartered in New York City with a presence in the Washington, D.C. metropolitan area. A 30+-year PR veteran, Jennefer was ranked as one of the top ten black CEOs and entrepreneurs in the nation by MadameNoire magazine in 2013.

NetGalley is a service for people who read and recommend books, such as book reviewers, journalists, librarians, professors, booksellers, and bloggers.

There are a number of different reading options for this e-galley:

Find all of AMACOM’s e-galleys on NetGalley.

You can review how to get AMACOM’s digital galley request approval on NetGalley HERE.