Podcast: Paul Brown on Owning Your Future

Photo of Paul Brown, author of Own Your FutureVersatile and always learning from their mistakes, entrepreneurs can adapt to the toughest economy. Paul Brown, author of Own Your Future: How to Thrive Like an Entrepreneur and Thrive in an Unpredictable Economy  talks about ways employees can use an entrepreneurial mindset to update their skills and stay relevant in the changing workplace  with the AMA Edgewise team on a recent podcast.

 Paul B Brown, author of Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy, published by AMACOM, argues that in order to be successful in any business one must think like an entrepreneur. You don’t have to quit your job and start a new business, but you do have to start thinking of owning your own future—become more entrepreneurial in your thoughts and actions. Brown stresses that these actions must be in the form of small steps, like a birdhouse builder selling at a local craft fair on the weekends before considering opening up a store. You learn from it, build upon it, and then repeat again. This way, Brown assures, you’ll be able to control your future.

Jacket image, Own Your Future by Paul BrownListen to Paul Brown on the AMA Edgewise Podcast.

Paul Brown is a long-time contributor to the New York Times and a former writer and editor for BusinessWeek.

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.

Archived Webcast: Speaking with Presence — Delivering Your Message with Authority and Confidence

Photo of John Baldoni, author of The Leader's Guide to Speaking with PresenceThe American Management Association New Media team hosted a webcast with John Baldoni, author of The Leader’s Guide to Speaking With Presence: How to Project Confidence, Conviction and Authority. He discussed techniques to help leaders achieve the kind of genuine presence that leads to lasting trust and quantifiable influence.

Apr 23, 2014
12:00 PM – 1:00 PM Eastern
Fee: Complimentary
Meeting Number: 17837-00001

 With their warmth, confidence, and ability to connect, many leaders appear like they were born to the role. But that is actually rare. What seem to be innate gifts are often the result of learning and practicing communication skills. And, as a leader, your most important job is to communicate effectively. Whether in a meeting, presentation, water-cooler conversation, or formal speech, your ability to deliver a clear, believable message is the tipping point between forgettable and transformational. This webcast gives you a concise starting point to improve your communication skills. You’ll get dozens of practical tips for creating and communicating meaningful messages with presence and authority. To be a truly effective leader, your words need to ring true, and your delivery needs to be authentic. Join us as we explore:

  • How to present your ideas clearly and provide appropriate context

  • Tips for grounding yourself and radiating confidence that will put your audience at ease

  • Steps you can take to refine your public speaking delivery

  • How you should use stories to inform, involve, and inspire

  • Ways to leverage the energy of any room

Jacket image, The Leader's Guide to Speaking with PresenceRegister for John Baldoni’s AMA Webcast.

John Baldoni, president of Baldoni Consulting LLC, is an internationally recognized executive coach, speaker, and author. In 2011, Leadership Gurus International ranked John No. 11 on its list of the world’s top 30 leadership experts. He is a regular online contributor to CBS MoneyWatch, Inc., and Harvard Business Review.

Podcast: Christopher Surdak on Data Crush

Photo of Christopher Surdak, author of Data CrushEvery click of a mouse or tap on a screen generates data businesses can use to learn more about their customers, but data at that level can be overwhelming. On a recent AMA Edgewise podcast, Christopher Surdak, author of Data Crush: How the Information Tidal Wave is Driving New Business Opportunities offered ways businesses can keep from being overwhelmed as they harness the power and insights of data.

With data crush, an overwhelming mass of information becomes readily available to individuals and companies. While things we need and want have become increasingly and conveniently available to us, it has also become harder to protect ourselves from deeper analysis of our psyches (re: spending habits). Christopher Surdak, a recognized expert in information security and regulatory compliance, believes that companies must use data analysis in order to survive in this economy. In his book, Data Crush: How the Informational Tidal Wave is Driving New Business Opportunities, Surdak argues that if your company does not have a data literate expert—that is also business savvy—it will not survive the next 3 to 5 years. Surdak cautions, however, that companies should never know too much about their customers. Companies can anticipate what their customers need before they even know they do, but companies should not overemphasize when marketing to consumers.

Listen to Chris Surdak on the AMA Edgewise Podcast.

Jacket image, Data Crush by Chris SurdakChristopher Surdak is a recognized expert in collaboration and content management, information security, regulatory compliance, and Cloud computing with over 20 years of professional experience. He is the senior manager for storage technologies for Accenture.

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.

A Day in the Life of a Publicity & Social Media Manager – Part 2

Read Part 1 here.

1:30 p.m.
My colleagues in the Publicity Department have been monitoring our social media accounts throughout the day, so I haven’t been stressed about not getting on until now. As I eat soup and salad at my desk, I roll through Facebook, Twitter, Google+, and LinkedIn, checking to see if we have any questions, comments, likes, +1s, or favorites. I look through our streams and newsfeeds to see what others are talking about in business and publishing. Everything seems under control, and I don’t see any hashtags to participate in today. I’m a little disappointed because those can be a lot of fun.

2 p.m.
I reopen that galley letter from earlier, and read through it again. I make some tweaks and then close it. I’ll give it another read tomorrow before printing copies.

2:30 p.m.
I begin building a list of editors at monthly magazines and publishing trades to send bound galleys to.

3:15 p.m.
I open up another media list in our database for a book that is publishing in about four months. It’s time to do some follow-up to the magazines I sent bound galleys to. I craft individualized emails to the editors and writers, highlighting angles and information that would be especially relevant to their audience. I opt to call two writers I have especially strong relationships with, but get voice mail.

4 p.m.
An editor emails a response to my pitch, and says she wants to schedule an interview with the author next week! I quickly coordinate with the author and schedule the interview.

4:30 p.m.
It’s back to my inbox. Though I monitor it all day for media requests, I try to limit the time I spend responding to all other emails to a couple of chunks of time each day. Right now I answer some emails from authors and outside publicists. I see that a media update has been sent by a publicist an author hired to supplement AMACOM’s efforts. I note that since last week several radio programs have been scheduled, two blogs have requested and received a guest post, and an interview has been lined up with a writer at Forbes.com. I incorporate this information in to the overall publicity update for the book I’ll later send to marketing, sales, and editorial.

5 p.m.
After a long day, I’m happy to head out the door to go home.

7 p.m.
A publicist’s job doesn’t end when she leaves the office. Lately I’ve been watching a lot of Al Jazeera America, and want to watch more Real Money with Ali Velshi to get a better sense of the program’s focus and audience. I watch for about 10 minutes, but then dinner is ready and I decide to record the rest of the show to watch later.

9 p.m.
Now that dinner clean up is done, and I’ve enjoyed some down time, I turn on the DVR to watch the rest of Real Money.

9:30 p.m.
I turn off the TV, and my work day is officially over!

Related Posts:
Introducing AMACOM…Kama
How to Make Your Book Publicist Love You


A Day in the Life of a Publicity & Social Media Manager – Part 1

6 a.m.
Well before my alarm rings, my eyes are wide open. I tend to be an earlier riser, which can be helpful if your job includes being on top of the news of the day. Over a cup of coffee, I turn on my Nexus tablet and begin scanning headlines on The Wall Street Journal and The New York Times apps.

6:15 a.m.
By now my laptop is powered up, and I’ve switched over to a browser there to look through my Feedly account. I scan through publishing, social media marketing, SEO, journalism, and some business blogs. I find several articles that would be of interest to AMACOM’s Twitter followers, and schedule posts through Hootsuite. I also find a couple articles I’d like to post to my own Twitter account, and schedule those through Buffer.

6:45 a.m.
I’ve switched over to my personal email and am scanning top stories from the previous day from a number of publicity, social media, and media focused blogs I’ve opted to get daily emails from. I meant to read these yesterday, but didn’t get to it.

7:00 a.m.
My clock radio turns on, and I listen to NPR’s Morning Edition as I look at a weather app on my phone before deciding what to wear.

7:25 a.m.
I look at my work iPhone to check email and see if there’s anything that will need my immediate attention at the office. Today there’s nothing urgent, just the usual requests for books, a routine question from an author about his website, and a few newsletters I did not sign-up for. I keep the newsletters to mark as spam when I get in to the office.

7:45 a.m.
Breakfast is waffles slathered with peanut butter and honey drizzled on top and a mango. I turn off the radio and turn on the TV to watch (or rather, listen) to a bit of morning TV before I head in to the office. Though my preference is to listen to radio in the mornings, as a publicist I need to be familiar with the different network and cable channel programs. Today CBS This Morning wins.

Photo of New York City subway station.

Platforms are never this empty during rush hour. Photo credit: Edward Blake on Flickr.

8:15 a.m. I’m out the door to catch a bus to the train. If I’m lucky enough to get a seat on the bus, I’ll read a book for the 15 minute bus ride. Nuts! It’s packed to the gills today. Why? School is out for the summer! I spend 15 minutes clinging to a pole and standing uncomfortably close to other bus riders. Rinse and repeat as I transfer to the subway.

9:10 a.m.
I’m at the office and log on to Facebook. I’m prompted to change to a new design for AMACOM’s Facebook page. I see that we’ll be switched over automatically in another two weeks, so I figure why not? Immediately after switching it’s clear the cover photo our Creative Director just made for the new season no longer works. I send an email asking for a redesign of the cover photo.

9:30 a.m.
I head in to the monthly production meeting. We go over all the titles currently in production, and I keep an eye out to make sure I’m clear on when galleys are expected in, when books will be done at the printer, and see if anything has slipped. Everything seems on schedule.

10:30 a.m.
I tackle my inbox. I reply to some author questions, mark those spammy emails, and get back to a magazine editor about an excerpt.

11 a.m.
I pull out a galley that arrived a day earlier. I read through the Author Questionnaire, sales kit, author website, and catalog copy before taking a dive in to the book. After that, I spend about 30 minutes writing and revising a letter to magazine editors.

12:15 p.m.
Lunch is the gym. For the next 45 minutes I’m all about compound exercises as I squat, crunch, curl, and press my way to a stronger body.

Come back tomorrow, to read the exciting conclusion to A Day in the Life of a Publicity & Social Media Manager!

Related Posts:
Introducing AMACOM…Kama
How to Make Your Book Publicist Love You