Marketing to Millennials Now Available on NetGalley

Book reviewers, journalists, librarians, professors, booksellers, bloggers or other book professionals are invited to download an e-galley of  Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (July 2013) by Jeff Fromm and Christie Garton, now available to review on NetGalley. Click HERE to submit your digital galley request for Marketing to Millennials.

Millennials are the crucial consumers of today and tomorrow—and marketing to them requires a brand new approach.

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of “cool” to their advertising are due for a rude awakening.

Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials:

• Value social networking and aren’t shy about sharing opinions
• Refuse to remain passive consumers—they expect to participate in product development and marketing
• Demand authenticity and transparency
• Are highly influential—swaying parents and peers
• Are not all alike—understanding key segments is invaluable

Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

Jeff Fromm is Executive Vice President at Barkley, with over 25 years’ experience working with major brands including Hallmark, Sears, and PayLess.

Christie Garton is a lawyer, entrepreneur, (and Millennial) whose U Chic Media company and best-selling college guidebook for women have received national attention.

 

NetGalley is a service for people who read and recommend books, such as book reviewers, journalists, librarians, professors, booksellers, and bloggers.

There are a number of different reading options for this e-galley:

• Quick Browse. Preview the galley using NetGalley’s web-based reader.
• Download Galley. Read a Protected (DRM) galley on your computer, Sony Reader, B&N’s Nook, Kobo Reader, or other device. You’ll need Adobe Digital Editions (free software). You can also read on your iPad or iPhone via the Bluefire Reader app.
• Kindle. Send a NetGalley file to your Kindle device, using your @Kindle.com or @free.Kindle.com email address. Make sure to follow the instructions here. Note: The Kindle button works for Kindle devices only. By pressing the orange Kindle button for a NetGalley title, you can send the file to your Kindle device. You will not be able to share that file with any Kindle apps (like Kindle for PC or iPhone).
• Email Publisher. This button will allow you to email the publisher directly to request a reading option not currently enabled.

You can find all of AMACOM’s e-galleys on NetGalley HERE.

You can review how to get AMACOM’s digital galley request approval on NetGalley HERE.

Three Secrets to Getting Clients from C.J. Hayden

The following is a guest post from C.J. Hayden, author of Get Clients Now! A 28- Day Marketing Program for Professionals, Consultants and Coaches.

Why is it that some consultants and independent professionals have all the business they need, while others struggle? Is there a secret no one is telling you? There are plenty of experts who try to convince you they have one surefire method to build your business. But every one of those methods is different! How do you know which one is right?

Don’t despair — there are some simple answers. Here are three secrets to finding all the clients you’ll ever need.

1. Choose a set of simple, effective things to do and do them consistently.

A key to successful marketing is picking just a few things to do and then doing those things over and over. This is how you can build your business more quickly by doing less.

Imagine trying to fill a water barrel with a drinking glass. You’d have to keep running back to the faucet over and over. In marketing, this is like trying to use every possible approach at once: networking, social media, publicity, public speaking, article writing, advertising, etc.

Instead, why not use a bucket to fill your barrel? You can carry more water while making fewer trips. Rather than struggling with a dozen different marketing strategies, you could choose a simple plan. For example: attend a few live networking events, give some talks, and then follow up with those you meet. Use just three strategies: networking, public speaking, and following up. Your barrel of prospects fills much faster, and you’re a lot less tired.

2. Take advantage of the Persistence Effect.

There is an interesting phenomenon that occurs when you get serious about marketing in a focused, consistent way. You begin to get results in unexpected places.

The phone rings, and it’s a prospect you spoke to months ago saying they are suddenly interested in working with you. You go to a networking meeting that seems like a complete waste of time, and run into a hot new prospect in the elevator on your way out. You get an exciting referral from someone whose name you don’t recognize. It’s almost as if the universe has noticed your dedication and decided to reward you.

Don’t make the mistake of thinking that these out-of-the-blue opportunities are accidents. There is a direct connection between the level of effort you put into marketing and the results you get out of it — even when it seems like the results are completely unrelated to your efforts.

This marketing phenomenon is so common that I call it the Persistence Effect. If you persist in making ten calls a day, every day, you will get business, but it won’t all come from the calls you made. If you consistently attend one networking event per week, clients will appear, but not necessarily from the events you attended. Don’t worry about why it works; just know that it works.

3. Ask the people you already know for help.

One of the most overlooked secrets to successful marketing is getting a hand from the people you already know. Maybe you are waiting to become more successful before telling people about your business. Or perhaps you have made up a rule that your personal life is supposed to be separate from your business. But the truth is that the people who already know you are likely to be the best contributors to your success.

Go through your address book, checkbook, holiday card list, club roster, and alumni directory, and count up how many people you know that aren’t yet aware of your business. Begin reaching out to those people with cards, letters, e-mails, or phone calls and let them know about what you do.

Treat these people as part of your network. Think of them a pool of contacts from which you can draw clients, referrals, resources, ideas, and information. You can expand your network by asking the people you know who they know, and contacting the people they refer you to.

Always look for how you can make a relationship reciprocal. If you don’t know what the other person might need, ask, “What can I do for you?” Get a network of people out there working for you so you don’t have to work so hard.

To put all these ideas together, create a simple marketing plan that includes a few activities that you can do well, then use that plan consistently. Make sure your plan includes talking to people, not just launching a website and getting active on social media. The real path to success in marketing is neither trying to do everything nor limiting yourself to just one approach that someone tells you will do it all.

C.J. Hayden is a Master Certified Coach, popular speaker, and principal of Wings for Business, LLC, a firm that teaches self-employed professionals to make more money with less effort.

Get a Chapter from Stiletto Network

Over on Facebook, we’re giving away a chapter from Stiletto Network: Inside the Women’s Power Circles That Are Changing the Face of Business by Pamela Ryckman. Like AMACOM on Facebook and get a chapter from this new book launching today!

The face of business is getting a serious makeover.

More women are running major companies than ever before. While still far too few in number, these female heads of industry are the forerunners of a radical shift in power now underway. During the past few years, women’s groups have been coalescing in every major American city. Formidable ladies across professions are convening at unprecedented rates, forming salons, dinner groups, and networking circles—and collaborating to achieve clout and success. A new girls’ network is alive and set to hyperdrive.

Stiletto Network is about those groups: the “Power Bitches,” “Brazen Hussies” and “S.L.U.T.S.: Successful Ladies Under Tremendous Stress.” It’s about what happens when bright, extraordinary women—from captains of industry to aspiring entrepreneurs—come together to celebrate and unwind, debate and compare notes. But it’s also about what happens when they leave the table, when the talking stops and the action starts. It’s about how they mine their collective intelligence to realize their dreams or champion a cause, how they lift up their friends and push them forward, how they join forces to ensure each woman gets what she needs—be it information, an introduction, a partnership, or a landmark deal.

This is the first book to shed light on this groundbreaking movement. Sharing story after story of women banding together to help other women, Stiletto Network is both a call to action and an inside look at a better way of doing business.

Pamela Ryckman has written for The New York Times, Financial Times, International Herald Tribune, The New York Observer, The New York Sun, and other publications, as well as Fortune.com/CNN Money. Prior to becoming a journalist, she performed strategy work for Merrill Lynch and Goldman Sachs.

Webcast Reminder: Achieving Intelligent Leadership

Our American Management Association New Media Team will be doing a webcast next week with John Mattone, author of Intelligent Leadership: What You Need to Know to Unlock Your Full Potential. He will be discussing his unique leadership self-assessment and development tools and the critical components of leadership: outer-core competencies, inner-core values, and maturity.

Achieving Intelligent Leadership
May 22, 2013
12:00  – 1:00 PM EST
Complimentary
Meeting Number: 17815-00001
REGISTER HERE

What makes a truly great leader?

In today’s business world of fast-and-furiously changing global competitors and precarious economic conditions, determining the answer to this question—and finding people who embody it or could—is urgent.

One of today’s most respected experts on identifying and developing high-potential leaders, John Mattone defines great leaders by the strength of their strategic and tactical capabilities as well as their character.

In this webcast you’ll hear about his unique leadership self-assessment and development tools and discover how leadership is built on a foundation of three equally critical components: outer-core competencies, inner-core values, and maturity.

Click HERE to sign up for John Mattone’s AMA Webcast.

John Mattone is the president of JohnMattonePartners, Inc., a global leadership consulting firm.  He has  written for The Huffington Post, CEO Magazine, CLO Magazine, CIO Magazine, The Globe and Mail, and Harvard Business Review, among others. Mattone teaches in the executive MBA program at Florida Atlantic University and is the author of Talent Leadership and Intelligent Leadership.

Giveaway: Stiletto Network

To mark its release this month, we’re giving away copies of Stiletto Network: Inside the Women’s Power Circles That Are Changing the Face of Business by Pamela Ryckman

We want to know: who is the woman who most inspires you?

UPDATE: The contest ran from May 13 to May 19 and is now closed.

Four winners have been selected in a random drawing by AMACOM staff, and notified by e-mail.

The face of business is getting a serious makeover.

More women are running major companies than ever before. While still far too few in number, these female heads of industry are the forerunners of a radical shift in power now underway. During the past few years, women’s groups have been coalescing in every major American city. Formidable ladies across professions are convening at unprecedented rates, forming salons, dinner groups, and networking circles—and collaborating to achieve clout and success. A new girls’ network is alive and set to hyperdrive.

The giveaway is now closed. Thanks to all who entered.