We received our first ever comic strip book review yesterday from M and MX at Chinese Comics Online! It was a one sentence book review of Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China’s Consumers by Lawrence L. Allen.
Check out a full size version of the comic strip HERE.
Just one more great review to add to the growing list…
“Informative, cautionary and essential, this book is a must-read for executives currently doing business, or planning to, in this most volatile and critical market.” –Publishers Weekly
“Allen focuses exclusively on China’s nascent chocolate market, but he makes sure to write his book so the lessons learned by the five companies can be applied to other industries looking to break into an emerging economy.” –Houston Business Journal