Daily Archives: August 11, 2010

Spotlight On… The On-Demand Brand by Rick Mathieson

One of our titles has received a good response from the online community, so this week we thought we’d put our spotlight on The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson.

Publishers Weekly wrote in its review:

Through persuasive arguments and q&a’s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.

New Age Retailer had this to say in its review:

Whether you’ve taken your business digital or are still overwhelmed by the sudden wave of new technology, this book will help you understand how to engage customers profitably in the electronic world.

Ad Pulp wrote this in its review:

The On-Demand Brand is a great compendium of non-traditional marketing methods–which may quickly come to be seen as traditional ones.

Mind Connection said in its review:

So, this book isn’t some rubber chicken circuit person’s “book me for your next event” promo fluff piece. It’s really an advertising industry expert providing insights of various experts who are getting results in the real world.

Suite 101 had this to say in its review:

Mathieson’s book is a good entry point to learning best practices to implementing on-demand. It is a quick read filled with start to finish tips and techniques.


Blog Business World
said in its review:

The book opens the marketer to the endless possibilities of on-demand branding, going beyond the tools, and presenting a new vision of a radical new approach to experiential marketing.


About.com
had this to say in its review:

The On-Demand Brand thoroughly covers digital marketing and social media for business. Chock-full of case studies and interviews, this comprehensive book gives a solid foundation in establishing social media objectives.


Basil and Spice
said this on its blog:

The author, Rick Mathieson succeeds at turning the traditional advertising and marketing concepts on their respective heads in The On-Demand Brand: 10 Rules For Digital Marketing Success

And finally, Suite101/ Advertising Influence said this in its review:

Rick Mathieson’s latest book is a great how-to tool for learning, creating and applying digital marketing techniques. It’s an On-Demand world now.

Rick Mathieson is a leading voice on marketing in the digital age. Harvard Business School’s Working Knowledge calls him “a strategic marketing expert.” His insights have been featured in ADWEEK, Advertising Age, Wired, Broadcasting & Cable and on MSNBC, CBS Radio and NPR. A regularly featured speaker at industry events, Mathieson also serves as vice president and creative director for Creative i Advertising & Interactive Media, and is the author of Branding Unbound.