Monthly Archives: January 2012

Webcast Reminder: Recruiting, Managing, and Retaining Veterans

Our American Management Association New Media Team will be holding a webcast with Emily King, author of Field Tested: Recruiting, Managing, and Retaining Veterans, and our American Management Association CEO Ed Reilly next week. They will discuss the advantages of hiring veterans and how to help them transition into the civilian workforce.

Recruiting, Managing, and Retaining Veterans
Meeting Number: 17499-00001
February 8, 2012
12:00 PM – 1:00 PM EST
Fee: Complimentary
REGISTER HERE.

Veterans are a tremendous source of untapped talent and come with a wealth of skills and experience beyond those of typical civilian employees. This webcast gives you the insight and tools needed to recruit and retain veterans, and to maximize their value in your organization. Leading companies that hire veterans owe it to themselves and their employees to understand the unique considerations involved. This one-of-a-kind guide reveals how to make the most of America’s top talent.

This program explores the key cultural differences between the military and civilian workplace and reveals how these differences can affect employee performance, satisfaction, and retention. Attend and you’ll gain advice on how to: Attract and interview veterans; On-board them quickly and effectively; Position them for success; Ensure a smooth cultural transition; Manage performance.

Click HERE to sign up for the webcast: Recruiting, Managing, and Retaining Veterans with Emily King and Ed Reilly.

Click HERE for more information on Field Tested: Recruiting, Managing, and Retaining Veterans by Emily King.

Emily King is a nationally recognized expert on the transition from military service to civilian employment. She has worked extensively with veterans and civilian hiring organizations and is a frequent speaker at industry events including SHRM and ASTD. She is the author of Field Tested: Recruiting, Managing, and Retaining Veterans published by AMACOM.

Ed Reilly is president and CEO of American Management Association, a leading global not-for-profit, membership-based management development, research and publishing organization. Reilly previously served as president and chief executive officer of Big Flower Holdings, Inc. Prior to that, he spent over 25 years in a variety of senior executive positions with the broadcast and book publishing groups of The McGraw-Hill Companies.

AMACOM’s Best Business Books of 2011

We’re pleased to announce the following book awards that AMACOM has been honored to win in 2011. We want to congratulate the authors for their hard work, dedication, and passion that went into their books, and for the value their books have added to business literature.

CIO Insights 11 Best Business Books for CIOs in 2011
Elements of Power: Lessons on Leadership and Influence by Terry Bacon

CIO Insights10 Best IT-Business Books of 2011
Power of Convergence: Linking Business Strategies and Technology Decisions to Create Sustainable Success by Faisal Hoque

ALA Booklist Top Ten Business Books of 2011
Make Your Own Rules: A Renegade Guide to Unconventional Success by Wayne Rogers with Josh Young

2011 International Latino Book Awards
Best Business Book at the
2011 International Latino Book Awards

The Image of Success: Make a Great Impression and Land the Job You Want by Lizandra Vega

LeadershipNow.com Best Leadership Books of 2011
Lead with Purpose: Giving Your Organization a Reason to Believe in Itself by John Baldoni

CEO Refresher.com Best Business Books of 2011
Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People by Brian Tracy
Make Your Own Rules: A Renegade Guide to Unconventional Success by Wayne Rogers with Josh Young
The Elements of Power: Lessons on Leadership and Influence by Terry R. Bacon

The Axiom Business Book Awards
Winning Silver in Advertising/Marketing/PR/Event Planning Category
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience by Jim Joseph

Find more of AMACOM’s award-winning titles on this blog.

Author Tips: How to Prepare for a TV Interview

You get a call from your  publicist with the exciting news that you’ve been invited to talk about your book on a TV show.  If this is your first interview, you’re thrilled and also probably a little nervous. Here are tips that will help you to ace the interview and sell books.

  1.  Find out as much as you can about the interview. Your publicist will provide you with all the details, but what if a producer calls you directly? Here’s some basic information you need to know. The station and the name of the show.  What are the demographics? Who is doing the interview? Is it live or taped? If the latter, ask for the air date.  How long is your segment? Are you part of a panel discussion? If so, ask for the names of the other panelists and do some research.  Confirm studio address, including which entrance to use and floor number, contact person at the studio and their cell number. When do you need to arrive at the studio and what is the time of your segment?
  2. Inform your publisher. If you’ve arranged the interview tell your book publicist as soon as the interview is confirmed.
  3. Use social media to spread the word. If you’re booked on a national show share the good news prior to the interview in your e-newsletter, website, and across your social media platform such as Facebook and Twitter. If it’s local, let your local business associates, clients, and friends know.
  4. Develop your talking points. Most TV interviews are short, about 5-7 minutes, so it’s important to prepare your soundbites. Think of what you want to share with the audience about your book and include interesting anecdotes or stories that will engage them. Know what’s happening in the news that pertains to your book.
  5.  Prepare for the interview. Find out if the interview is a general discussion about your book or if you’ve been asked to be on the show as an expert to discuss breaking news. Often the producer will do a pre-interview so you will know in advance what to expect.  Discuss your talking points with the producer and let her know if you have graphics or illustrations for the interview. Offer the producer an excerpt from your book for their website. (Remember you need to get permission from your publisher first.)
  6.  Arrive on time! Confirm address and arrival time, and allow enough time for traffic and bad weather. Call the producer if you’re delayed.
  7. Wear what you wear to work. Don’t wear loud colors and avoid small print patterns such as hounds tooth that can appear blurry. Don’t wear flashy jewelry, rather keep it simple and only wear one or two pieces.
  8. Bring a copy of your book.
  9. Turn off your cell phone and other devices. You can have your cell phone in the green room but once in the studio turn off anything that could ring, buzz, or vibrate.
  10. During the interview. Don’t slouch; sit with your feet firmly planted on the floor, and lean toward the interviewer slightly. (Tip: If you’re wearing a jacket, sit on the end of the jacket so it doesn’t bunch up on your shoulders). Smile when appropriate.Think of the interview as a conversation with the interviewer so look at your host, not at the camera.
  11. Answer the questions. Let the host complete the question. Pause and think before answering a difficult question. The host will mention the book title at the beginning and at the end of the interview, and most likely there will be caption on the screen with your credentials. So no need to hock your book though it’s ok to refer to your book once or twice such as “and in my book…”
  12. After the interview. Send an email to thank the producer and the host for having you on their show, and let them know you would be available to come back.  Once you have a link to the completed interview,  share it on your website, e-newsletter, and across your social media platform such as Facebook and Twitter.

Do you have other suggestions or funny stories to share about  your first TV interview?

Earlier:
Author Tips: How to Prepare for a Radio Interview
Ask a Business Book Publicist, Part 1

The 12 Step Business Author’s Facebook Page Cheat Sheet
The 12 Step Business Author’s Twitter Cheat Sheet

Webcast: The Enemy of Engagement, HR.com

Jacket art, The Enemy of EngagementHR.com will be hosting a webcast with Mark Royal and Tom Agnew with the Hay Group and authors of The Enemy of Engagement: Put an End to Workplace Frustration–and Get the Most from Your Employees, to help participants uncover the hidden impediments to performance—excessive procedures, lack of resources, overly narrow roles, and more—and outline best-practice solutions for eliminating them.

The Enemy of Engagement: Put an End to Workplace Frustration – and Get the Most from Your Employees
February 23, 2012
1:00 – 2:00 PM ET
Price: Membership required.
Register HERE.

This session will help you: – Understand workplace frustration and the negative consequences it has on individuals and organizations – Diagnose workplace frustration and its root causes within your team – Identify strategies for taking effective action to promote higher levels of employee enablement – Adopt techniques to facilitate a leader’s ability to understand, identify and address workplace frustration – Unleash the full potential of your people.

Webcast: Leadership Presence

Our American Management Association New Media Team will be doing a webcast with Kristi Hedges, author of The Power of Presence: Unlock Your Potential to Influence and Engage Others, next month. She will be discussing how to build personal influence in your organization.

Leadership Presence: How to Build Personal Influence in Your Organization
February 22, 2012
12:00 PM – 1:00 PM EST
Fee: Complimentary
Meeting Number: 17494-00001
REGISTER HERE.

Presence is the corporate “it” factor. It’s directly linked to your ability to get noticed, forge trusting relationships, and get others on board with your agenda. In increasingly distributed companies, managers are often left alone to translate a vision and galvanize cross-functional teams.

Influence is the primary means for getting work done.

The Wall Street Journal recently weighed in, stating that “presence plays an increasingly important role as companies grapple with a weak recovery and fewer management layers.”

Presence is an amorphous concept with a defined impact in our success. We’re experts at reading others’ presence, but it’s remarkably hard to understand and shape our own without the right approach.

The good news is that anyone can strengthen their presence in a way that’s authentic, natural, and influential whether they’re an introvert, extrovert, aspiring or seasoned leader.

Click HERE to sign up for Kristi Hedges’ AMA Webcast.

Click HERE for more information about Kristi Hedges’ The Power of Presence.

Kristi Hedges is an executive coach, leadership development consultant, and author of Power of Presence: Unlock Your Potential to Influence and Engage Others (AMACOM). Her proprietary presence coaching model has been utilized by clients spanning Fortune 500 corporations, global professional services firms, entrepreneurial businesses, national associations, and the U.S. government. She’s a leadership contributor to Forbes.com and Entrepreneur.com, and a speaker for Vistage International and The Founder Institute. She writes about leadership at kristihedges.com and tweets @kristihedges.