Author Archives: Kama

A Day in the Life of a Publicity & Social Media Manager – Part 2

Read Part 1 here.

1:30 p.m.
My colleagues in the Publicity Department have been monitoring our social media accounts throughout the day, so I haven’t been stressed about not getting on until now. As I eat soup and salad at my desk, I roll through Facebook, Twitter, Google+, and LinkedIn, checking to see if we have any questions, comments, likes, +1s, or favorites. I look through our streams and newsfeeds to see what others are talking about in business and publishing. Everything seems under control, and I don’t see any hashtags to participate in today. I’m a little disappointed because those can be a lot of fun.

2 p.m.
I reopen that galley letter from earlier, and read through it again. I make some tweaks and then close it. I’ll give it another read tomorrow before printing copies.

2:30 p.m.
I begin building a list of editors at monthly magazines and publishing trades to send bound galleys to.

3:15 p.m.
I open up another media list in our database for a book that is publishing in about four months. It’s time to do some follow-up to the magazines I sent bound galleys to. I craft individualized emails to the editors and writers, highlighting angles and information that would be especially relevant to their audience. I opt to call two writers I have especially strong relationships with, but get voice mail.

4 p.m.
An editor emails a response to my pitch, and says she wants to schedule an interview with the author next week! I quickly coordinate with the author and schedule the interview.

4:30 p.m.
It’s back to my inbox. Though I monitor it all day for media requests, I try to limit the time I spend responding to all other emails to a couple of chunks of time each day. Right now I answer some emails from authors and outside publicists. I see that a media update has been sent by a publicist an author hired to supplement AMACOM’s efforts. I note that since last week several radio programs have been scheduled, two blogs have requested and received a guest post, and an interview has been lined up with a writer at Forbes.com. I incorporate this information in to the overall publicity update for the book I’ll later send to marketing, sales, and editorial.

5 p.m.
After a long day, I’m happy to head out the door to go home.

7 p.m.
A publicist’s job doesn’t end when she leaves the office. Lately I’ve been watching a lot of Al Jazeera America, and want to watch more Real Money with Ali Velshi to get a better sense of the program’s focus and audience. I watch for about 10 minutes, but then dinner is ready and I decide to record the rest of the show to watch later.

9 p.m.
Now that dinner clean up is done, and I’ve enjoyed some down time, I turn on the DVR to watch the rest of Real Money.

9:30 p.m.
I turn off the TV, and my work day is officially over!

Related Posts:
Introducing AMACOM…Kama
How to Make Your Book Publicist Love You

 

A Day in the Life of a Publicity & Social Media Manager – Part 1

6 a.m.
Well before my alarm rings, my eyes are wide open. I tend to be an earlier riser, which can be helpful if your job includes being on top of the news of the day. Over a cup of coffee, I turn on my Nexus tablet and begin scanning headlines on The Wall Street Journal and The New York Times apps.

6:15 a.m.
By now my laptop is powered up, and I’ve switched over to a browser there to look through my Feedly account. I scan through publishing, social media marketing, SEO, journalism, and some business blogs. I find several articles that would be of interest to AMACOM’s Twitter followers, and schedule posts through Hootsuite. I also find a couple articles I’d like to post to my own Twitter account, and schedule those through Buffer.

6:45 a.m.
I’ve switched over to my personal email and am scanning top stories from the previous day from a number of publicity, social media, and media focused blogs I’ve opted to get daily emails from. I meant to read these yesterday, but didn’t get to it.

7:00 a.m.
My clock radio turns on, and I listen to NPR’s Morning Edition as I look at a weather app on my phone before deciding what to wear.

7:25 a.m.
I look at my work iPhone to check email and see if there’s anything that will need my immediate attention at the office. Today there’s nothing urgent, just the usual requests for books, a routine question from an author about his website, and a few newsletters I did not sign-up for. I keep the newsletters to mark as spam when I get in to the office.

7:45 a.m.
Breakfast is waffles slathered with peanut butter and honey drizzled on top and a mango. I turn off the radio and turn on the TV to watch (or rather, listen) to a bit of morning TV before I head in to the office. Though my preference is to listen to radio in the mornings, as a publicist I need to be familiar with the different network and cable channel programs. Today CBS This Morning wins.

Photo of New York City subway station.

Platforms are never this empty during rush hour. Photo credit: Edward Blake on Flickr.

8:15 a.m. I’m out the door to catch a bus to the train. If I’m lucky enough to get a seat on the bus, I’ll read a book for the 15 minute bus ride. Nuts! It’s packed to the gills today. Why? School is out for the summer! I spend 15 minutes clinging to a pole and standing uncomfortably close to other bus riders. Rinse and repeat as I transfer to the subway.

9:10 a.m.
I’m at the office and log on to Facebook. I’m prompted to change to a new design for AMACOM’s Facebook page. I see that we’ll be switched over automatically in another two weeks, so I figure why not? Immediately after switching it’s clear the cover photo our Creative Director just made for the new season no longer works. I send an email asking for a redesign of the cover photo.

9:30 a.m.
I head in to the monthly production meeting. We go over all the titles currently in production, and I keep an eye out to make sure I’m clear on when galleys are expected in, when books will be done at the printer, and see if anything has slipped. Everything seems on schedule.

10:30 a.m.
I tackle my inbox. I reply to some author questions, mark those spammy emails, and get back to a magazine editor about an excerpt.

11 a.m.
I pull out a galley that arrived a day earlier. I read through the Author Questionnaire, sales kit, author website, and catalog copy before taking a dive in to the book. After that, I spend about 30 minutes writing and revising a letter to magazine editors.

12:15 p.m.
Lunch is the gym. For the next 45 minutes I’m all about compound exercises as I squat, crunch, curl, and press my way to a stronger body.

Come back tomorrow, to read the exciting conclusion to A Day in the Life of a Publicity & Social Media Manager!

Related Posts:
Introducing AMACOM…Kama
How to Make Your Book Publicist Love You

 

Sneak Peek: AMACOM’s Fall 2014 Catalog

Image of AMACOM Books Fall 2014 Catalog CoverIn these lazy days of summer, it’s hard to imagine that the leaves will soon be turning, and snow isn’t too far off after that. But, with a new fall/winter catalog online full of great AMACOM Books coming out in only a few months, can’t help but be excited for the change of seasons.

Here are some of the  fall and winter books we can’t wait to get in stores and on your shelves:

Lead with Humility: 12 Leadership Lessons from Pope Francis by Jeffrey A. Krames

Anticipate: The Art of Leading by Looking Ahead by Rob-Jan de Jong

Home for Dinner: Mixing Food, Fun, and Conversation for a Happier Family and Healthier Kids by Dr. Anne K. Fishel

Fail Fast or Win Big: The Start-Up Plan for Starting Now by Bernhard Schroeder

The Brian Tracy Success Library: Creativity & Problem-Solving and Sales Success
Tell us what you think in the comments!

Jacket image, Lead with Humility by Jeffrey A. Krames

Jacket image, Anticipate by Rob-Jan De JongJacket image, Home for Dinner by Anne K. Fishel

Jacket image, Fail Fast or Win Big by Bernhard SchroederJacket image, Brian Tracy Success Library, Sales Success

Jacket image, Brian Tracy Success Library, Creativity & Problem Solving

Random Quotes from New Books This August

Jacket image, The Customer Experience 3.0 by John GoodmanCustomer Experience 3.0: High-Profit Strategies in the Age of Techno Service  by John A. Goodman

“For example, if customers of one leading technology company call for assistance 91 days after purchase, and the customer does not have an extended warranty beyond the first 90 days, the company flatly refuses any support. This is because the finance and product management departments both believe that even one free support call would cost too much. My  rough math suggetested that the damage to loyalty of being rebuffed and the impact of WOM and the lost accompanying revenue were at least 10 times the cost of the support call—but I argued to no avail. This company did not understand the math of future loss and potential long-term gain. (page 51)

Jacket image, The Facility Management HandbookThe Facility Management Handbook, Fourth Edition, by Kathy O. Roper, CFM, LEED AP, and Richard P. Payant, CFM, CPE

“There is more to security than locks, keys, alarms, and cameras. When planning to renovate or construct a new facility, security should be a major consideration. Crime prevention through environmental design (CPTED) was originally conceived in the late 1960s and has evolved over the last forty years into an approach that has gained international acceptance with law enforcement entities. The theory of CPTED is based on the concept that design, using information from the built environment, can have a positive impact on reducing crime and improving quality of life. According to CPTED security consultants, a private consulting firm specializing in security, there are four built environment strategies that should be used in design guidelines when preparing a facility security assessment, as discussed in the following subsections.” (page 344)

Jacket image, In Faith and In Doubt by Dale McGowanIn Faith and In Doubt: How Religious Believers and Nonbelievers Can Create Strong Marriages and Loving Families by Dale McGowan

“Still, there’s a pretty fundamental difference between the religious and nonreligious ways of seeing the world. Even if there is common ground, each perspective still has an inherent rejection of the other at its core. Making a secular/religious marriage work doesn’t require us to deny that conflict, only to place it among the many differences that every couple carries into marriage. As the humanistic rabbi Adam Chalom once put it, every marriage is a mixed marriage, bringing difference of a hundred kinds together. When a believer and a nonbeliever come together, the mix is there, it’s real, but it doesn’t have to overwhelm the common ground. This is true in part because religion, irreligion, and marriage itself have undergone tremendous changes in recent generations.” (page 15)

Jacket image, Nonstop Sales Boom by Colleen FrancisNonstop Sales Boom: Powerful Strategies to Drive Consistent Growth Year After Year by Colleen Francis

“Alan Weiss, who has worked with me on this book, recalls a time he visited the vet with his dog. He saw the Merck Manual on the counter and told the vet that Merck was a large client of his.

‘Do you know,’ said the vet with wet eyes, ‘that Merck has done more for animal health over the past decade than any other company on earth?’

When he next appeared before the AgVet (Merck’s animal health division) sales force, he told that story, and the room was absolutely quiet. Surprised, he later asked the vice president what had happened.

‘All we hear,’he said, ‘are stories of how we missed a shipment or produced a bad side effect. We never really hear this. It’s inspiring, and that one story will last all year for our team’s motivation.’

How often are you sharing customer success stories with your colleagues?” (page 236)

Want to sample other AMACOM books? Check out our Random Quotes from New Books series.

Webcast: 10 Avoidable Mistakes Frontline Support Teams Make Repeatedly

Photo of Richard GallagherRich Gallagher, author of  The Customer Service Survival Kit and What to Say to a Porcupine, will hosting a Citrix webcast: 10 Avoidable Mistakes Frontline Support Teams Make Repeatedly.

Wednesday, July 30, 2014
10 AM PDT/ 1 PM EDT
REGISTER HERE

Join Rich Gallagher, author and customer service expert, for a frank, humorous tour through the 10 “worst practices” support teams use every day on the frontlines with customers.

Attend this live webinar to learn:

  • The impact of “case-close-itis” on performance
  • Catch phrases that aggravate everyone
  • How to think like a customer instead of an agent
  • The wrong way to respond to a customer complaint

Richard Gallagher is a former customer support executive, practicing psychotherapist, and author of several books on customer service and communications skills.

Jacket image, The Customer Service Survival Kit by Richard GallagherJacket image, What to Say to a Porcupine by Richard Gallagher