Author Archives: Kama

Webcast: Correlating Sales Data with Customer Behavior Data to Improve Sales and Customer Interaction

Photo of Mark van Rijmenam, author of Think BiggerMark van Rijmenam, author of Think Bigger: Developing a Successful Big Data Strategy for Your Business and founder of BigData Startups, will be a featured speaker on a webcast hosted by Data Informed, sponsored by IBM.

Wednesday, June 17, 2014
12 – 1 PM EDT/ 9 – 10 AM PDT

Understanding your customers is the key to increased sales. In this webcast, Mark van Rijmenam, founder of and author of Think Bigger: Developing a Successful Big Data Strategy for Your Business, explains how “mixed data” can help you produce a three-dimensional view of your customers that drives insights and greater sales opportunities.

Attend this webcast to learn how to:

Find new markets and leads: What are people saying and looking for, what are they thinking, who are they and how can this result in finding new markets?

  • Drive repeat sales: Recommendation engines and how knowing you customer results in more personalized sales.
  • Reduce prospect research time: Time is important in making a sale. Faster response times can improve your conversion rates.
  • Predict future sales: Which areas are important, and how can you combine data to predict sales?

Join us to find out why data volume is less important than finding the right data mix. Learn about the “data triangle” – Customer, Mobile, Social, where to find the relevant data, and how to use it. Hear case studies about how top companies are combining their data and the results they are realizing from this approach.

Jacket image, Think Bigger by Mark van Rijmenam
Mark van Rijmenam
is founder of the leading big data knowledge platform, Big Data Startups. He is a public speaker and a sought-after strategist who advises major organizations on how to develop their own customized big data strategies.


AMACOM is Hiring a Sales & Marketing Associate

We’re looking to hire a Sales & Marketing Associate who will market and sell print and electronic copies of all AMACOM books, with a specific emphasis on helping to launch each new seasonal list.

Apply for the Sales & Marketing Associate Position.


  • Responsible for helping the trade department achieve its goals for revenue, profitability, and growth.
  • Participate in packaging, positioning, and marketing of titles— while attending title and jacket meetings.
  • Conduct competitive analysis and research
  • Communicate with trade accounts and sales representatives.
  • Create e-mail alerts communicating “breaking publicity news” to the sales reps.
  • Help maintain print metadata that feeds key accounts.
  • Download and distribute weekly Bookscan sales information for business category and AMACOM titles.
  • Involved in all aspects of the sales conference meetings, from planning to presenting a portion of the list, and participating in the business wrap-up.
  • Act as key player on AMACOM’s e-book team.
  • Help prepare and maintain e-book metadata.
  • Prepare e-book and electronic rights sales sheets for revenue reporting.
  • Arrange book signings and author appearances.
  • Field author queries.
  • Attend trade shows.
  • Contribute to and support the overall activities of AMACOM.
  • Other related duties.


  • BA/BS required.
  • 2+ years of trade book publishing experience (preferred), ideally in marketing or sales; demonstrated interest in publishing required.
  • Knowledge of Microsoft Word, Excel, PowerPoint.
  • Excellent organizational skills and a keen eye for details.
  • Excellent written and oral communication skills, creative writing ability a plus.
  • Ability to prioritize, multi-task, and work independently in a busy environment, and also work as a team member on projects.
  • Occasional travel required.

Random Quotes from New Books This June

As we move in summer, why not devote some time to improving your business skills, as well as make time for that delicious beach read?

The AMA Handbook of Project Management, Fourth Edition by Paul C. Dinsmore, PMP and Jeannette Cabanis-Brewin

“Until the early 1990s, the organizational issues related to project management were largely centered on how a specific project should be organized: Should it be put into a task force mode or be handled from a matrix management standpoint? The concern was based on single-project logic.
Because of the booming number of projects in organizations and the time pressure and cost squeeze associated with them the organizational concern has moved toward managing multiple projects in a short time frame, with limited resources.” (page 235)

Jacket image, The Art of War for Small Business by Becky Sheetz-RunkleThe Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu by Becky Sheetz-Runkle

“In another common example, a small business I worked with cast a wide net in an effort to miss no opportunities. That sounds good, but not everything that parades as an opportunity really is. And sometimes, you should be able to tell pretty easily that some floats shouldn’t be allowed anywhere near the parade. This company targeted mid- and large-tier hospitals and healthcare practices. The company had an excellent concept, but the CEO’s focus shifted with the weather. Rather than politely telling small practices, including very small ones, that they weren’t a fit for the company’s solutions or price point, he chose to capture their information and add them to the pipeline with a pipe dream that ‘a solution for your market is on the way.’” (page 31)

Jacket image, The Brian Tracy Success Library, MarketingThe Brian Tracy Success Library, Marketing by Brian Tracy

“One of the best examples of this bundle of resources concept is Intel. In the 1970s and 1980s, Intel became the world leader in computer chips used in virtually every large and small consumer device, including toasters and washing machines, to improve efficiency. But then the Koreans and Taiwanese entered the market with computer chips of the same or better quality at vastly lower prices, bringing Intel to a moment of truth.
The people at Intel, including then president Andrew Grove, realized that there was no future for them in computer chips. They then made the decision to shift the entire business into the manufacture of microchips for computers.” (page 92)

Jacket image, Own Your Future by Paul Brown with Charles Kiefer and Leonard SchlesingerOwn Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy by Paul B. Brown with Charles F. Kiefer and Leonard A. Schlesinger

“So let’s look at the situation differently. Are you absolutely thrilled with the way things are going at your current job? If not, what we are about to propose could help you lay the foundation for the next phase of your life. You’ll see that we aren’t arguing that you need to start a new company tomorrow. But we are advocating that you learn how to master entrepreneurial thought and action so that you are able to succeed in whatever you do next.” (page 157)

Jacket image, Redefining Operational Excellence by Andrew MillerRedefining Operational Excellence: New Strategies for Maximizing Performance and Profits Across the Organization by Andrew Miller

“A successful organization is one that grows constantly by balancing innovation with operational excellence. It is one that integrates innovative thinking into its daily operations. It encourages risk and rewards good ideas, even when they don’t work. It encourages employees to show up at work every morning and question how the organization operates. A successful organization is one that excels at turning new ideas into usable products and services for its customers.” (page 77)

Want to sample other AMACOM books? Check out our Random Quotes from New Books series.

Podcast: Mark Van Rijmenam on the Benefits of Big Data

Photo of Mark Van Rijmenam, author of Think BIggerMark Van Rijmenam, the author of Think Bigger: Developing a Successful Big Data Strategy for Your Business, was interviewed by  the AMA Edgewise podcast team about big data and customer privacy.

Mark Van Rijmenam, author of the new book Think Bigger, is a strategist who advises organizations on how to effectively manage their big data. He describes what big data is, why organizations should use it, and how they can benefit from it. Rijmenam suggests companies should deal with it now before it is too late—those that fail to manage big data today will cease to exist 10 to 15 years from now. He offers four tips companies should follow in order to handle their consumers’ privacy information responsibly. And while storing, managing, and analyzing big data can mean a risk for consumer privacy, it does help companies offer their customers better products and services.

Jacket image of Think Bigger by Mark Van RijmenamListen to Mark Van Rijmenam on the AMA Edgewise Podcast.

Mark Van Rijemenam is founder of the leading big data knowledge platform, Big Data Startups. He is a public speaker and a sought-after strategist who advises major organizations on how to develop their own customized big data strategies.

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.


AMACOM Executive Editor Will be a Panelist at BookExpo America 2014

Photo, Ellen KadinAMACOM’s executive editor Ellen Kadin will be a panelist at BookExpo America’s Conference Session New Advantages of Mainstream Publishing vs. Going it Alone Ellen will provide insight in to what publishers bring to authors who are considering between self-publishing or going with a traditional publisher.

Thursday, May 29th
3-3:25 PM
BookExpo America 2014
Jacob Javits Center, New York City
Midtown Stage, Main Hall

Join in this panel presentation that will examine the new opportunities and benefits traditional publishers are now offering authors that make Mainstream a more profitable choice than self publishing. Moderated by Bart Jackson, business journalist and CEO Prometheus Publishing!

Related Posts:
Ellen on What It Takes to Be an Author from an Editor’s Perspective, Part 1
Ellen on What It Takes to Be an Author from an Editor’s Perspective, Part 2