AMACOM featured in Publishers Weekly

This week’s Publishers Weekly contained a feature on business management title trends in book publishing and AMACOM was featured. Read “Managing to Survive” for wisdom from a variety of experts across the industry; our Ellen Kadin added her two-cents.

Amacom executive editor Ellen Kadin says, “Most companies manage using two sets of rules: the playbook they use for better times and the one they adopt in anticipation of—or in response to—economic downturns. But Philip Kotler and John Caslione, the authors of Chaotics: The Business of Managing and Marketing in the Age of Turbulence, point out that when economic turbulence hits, traditional strategy is worthless, and even skilled business leaders tend to make bad management mistakes.” Kadin notes that not only does Chaotics have a global message but it seems to have global appeal as well: translation rights have already sold in 22 languages.

Thanks PW!


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