Archived Webcast: The Simple Way to Get Through to Difficult People

Our own Mark Goulston, author of Just Listen, presented a webcast with our parent the American Management Association a few weeks ago and you can listen to a free archived version of “The Simple Way to Get Through to Difficult People” HERE. So sign up to learn how persuasion is not about what you tell someone, it’s what you get them to tell you.

The first make-or-break step in persuading anyone to do anything is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse — things can only go from bad to worse if you are unable to break through emotional barricades. During this Webcast, Mark Goulston explores a number of powerful yet simple, easy-to-apply techniques to reach through these barriers and have your message be heard and understood.

What You Will Learn:

Persuasion is not about what you tell someone, it’s what you get them to tell you. Using the powerful techniques learned in this session, you’ll be able to turn the “impossible” and “unreachable” people in your life into allies, devoted customers and lifelong friends. For example, by attending you’ll discover:

* Specific signs that identify the “high maintenance” people in your life
* How and why “impossible” people get under your skin
* Methods for effectively getting through to these people without the fear of ever making it worse
* Skills that will help you easily confront current situations that you are avoiding
* Ways to win increased respect from others and confidence in and respect for yourself for dealing with difficult situations head on


Mark Goulston, M.D.
, is an executive coach, team-building consultant trained as a clinical psychiatrist. He has been a UCLA professor of psychiatry for more than 25 years, trained FBI and police hostage negotiators has been a consultant for GE, Goldman Sachs, Xerox, State Farm Insurance, Accenture, Ernst & Young, Kodak, Merrill Lynch, Kaiser Permanente, Astra Zeneca, ADP, UCLA, USC, Pepperdine and the American Bar Association.

He is the best-selling author of four books including his latest, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone. In addition he writes the Tribune Media syndicated career advice column, “Solve Anything with Dr. Mark,” blogs for Fast Company and the Huffington Post and is a contributor to Harvard Business online.

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