With the recession leaving many people without work and today’s graduates entering the worst job market in 25 years, many have turned towards entrepreneurship as a means to success. In light of this developing trend, AMACOM has decided to devote a week to the theme, “Starting a Business in a Recession” to give those with the entrepreneurial itch a competitive edge. This is a follow up to our successful “Marketing In a Recession”, “Managing in a Recession”, and “Job Hunting in a Recession” weeks. We’ll have guest posts from our authors on lessons for young entrepreneurs in a recession, how to start and market an ebay business in a recession, and how to start an Amazon third party seller business in a recession. So to start things off here are some recommended titles we think you could use in your entrepreneurial endeavors.
In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods for striking it rich on the Net. Exclusive interviews with dozens of “mom and pop” entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get an inspiring guide to e-business opportunities, proven strategies for making money from home and turning hobbies into businesses, low-cost web marketing and product tips, legal and financial advice, detailed vendor recommendations, and years of expertise and experience in one easy-to-use book
The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business by Susan Urquhart-Brown
Like many business owners, Susan-Urquhart Brown never expected to end up as an entrepreneur. Launching her own business spoke to her passions, but she soon realized there was much more to being a successful owner than she ever expected. In The Accidental Entrepreneur, she takes all the mystery out of going solo. For those who are just beginning to consider starting a venture as well as those who want to take their organization to the next level, she offers advice on what works and what doesn’t. With hard-won wisdom and empathy, she tells readers what questions everyone should ask up front, the traits of the successful entrepreneur, how to obtain a license and sellers permit, the best way to create a business plan, simple ways to get referrals, smart tips for investing and finance, secrets of marketing a business, ways to avoid burnout, and how to avoid the biggest pitfalls in business.
As a recent college graduate, there is no better time to take risks—especially when it comes to making career choices. Too often, young employees find themselves in unfulfilling jobs with little chance of advancement. But with the right advice, they can strike out on their own and chase their dreams. Author Robert Tuchman knows what it takes to break free of a frustrating job and build a career on your own terms. In Young Guns, he shows readers how to start out on a business venture, how to gain a client base, how to keep those clients, and what they need to sacrifice along the way in order to succeed.
Amazon Top Seller Secrets: Insider Tips from Amazon’s Most Successful Sellers by Brad and Debra Schepp
There is a new phenomenon hitting the world of the Internet marketplace. PowerSellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legion—sellers have found that they can charge more for their merchandise, avoid upfront fees, and deal with less-demanding customers. The opportunities for selling are endless—Amazon now sells products in more than 40 categories and is the web’s number one retailer with more than 81 million customers. As the authors of the popular book eBay PowerSeller Secrets, Debra and Brad Schepp are experts at making big money selling products on the web. Now, in Amazon Top Seller Secrets, they show readers why Amazon is the marketplace that will bring them more cash and more customers.
The eBay Marketing Bible: Everything You Need to Know to Reach More Customers and Maximize Your Profits by Cliff Ennico and Cindy L. Sheblby
Competition for customers on eBay is fierce. There are now approximately 1.3 million sellers who rely on eBay as a part-time or full-time source of income. And while there is undoubtedly still big money to be made, it is becoming increasingly difficult for sellers to stand out from the crowd. Written by eBayUniversity instructors Cliff Ennico and Cindy Shebley, The eBay Marketing Bible offers advice to sellers on identifying their customers, determining what items will sell best, and using eBay’s many promotional tools to reach those customers and convince them to buy.