Podcast: Lawrence Allen on the War for Chocolate in China
In a new American Management Association podcast, our own Lawrence Allen, author of Chocolate Fortunes, provides us with the first inside look at the battle for China’s new-found chocolate addiction.
Click HERE to listen to the podcast.
For more information on Chocolate Fortunes click HERE.
LAWRENCE L. ALLEN is a former senior executive for both Hershey and Nestlé in China. He has spent more than 20 years building consumer brands for multinational companies in China. He currently lives in Beijing, China.
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