Talkin’ ‘Bout My Generation

They’re like the cool kids in high school. Everyone wants to know them and everyone wants them on their team. They type really fast, and have reinvented the art of multitasking. They grew up with technology at their fingertips and they’re adept at making changes fast and acclimating even faster.

Call them what you want: Generation Y’ers, Baby Boom Echos, Millenials, but they’re in high demand and chances are you know at least one of them. You might even have one of your own. Some consider them impatient; Others consider them eager. But to recruiters, marketing firms, and social media networks they’re a godsend.

Gen Y’ers are the biggest thing since…well, since Gen X’ers. Their attention spans are shorter but their creativity has led to some fascinating advancements in the way we organize and share information with innovations such as Facebook, and YouTube.

Here are a few reading recommendations for the Gen Y’er in your life, because, believe it or not, they actually can sit still to read a book…while making dinner and texting, of course.

Generations at Work: Managing the Clash of Veterans, Boomers, Xers and Nexters in your workplace by Ron Zemke, Claire Raines, and Bob Filipczak

Although it’s not a matter of Gen Y’ers vs. Baby Boomers, disparities in opinions and social mores can sometimes make it feel that way. The authors offer up some insightful suggestions for dealing with the generational divide to create an engaging and productive workplace.

Absolutely Small: How Quantum Theory Explains Our Everyday World by Michael D. Fayer, Ph.D.

Sometimes Gen Y’ers need a break from the ubiquitous tech talk. Media and digital technologies are helpful for knowing how to reach people and build online communities. But where are the answers to age old curiosities like “Why are blueberries blue?” Author Michael D. Fayer, Ph. D. cleverly breaks down difficult concepts and lays them out accessibly, making even the toughest ideas easy to digest.

The AMA Handbook of Business Writing: The Ultimate Guide to Style, Grammar, Punctuation, Usage, Construction, and Formatting by Kevin Wilson and Jennifer Wauson

With grammar and writing style taking a back seat to e-colloquialism, an all-inclusive handbook on writing is a must for Gen-Yers. Press releases, memos, newsletters, proposals, and many more are outlined alphabetically in this guide. Top-notch communication skills are still imperative and can make any Gen-Yer stand out above among his or her peers in this competitive job market.

Work Your Strengths: A Scientific Process to Identify Your Skills and Match Them to the Best Career for You by Chuck Martin, Richard Guare, and Peg Dawson

If a Gen Y’er had to answer the question, “Where do you see yourself in the next ten years” it might go unanswered. The Gen Y generation is known for not settling into a career that isn’t meant for them. By providing an online profile and using a science-based technique, the authors of Work Your Strengths help readers narrow down their paths to discover career options that fit their personalities.

More Time For You: A Powerful System to Organize Your Work and Get Things Done by Rosemary Tator and Alesia Latson

Between unpaid internships, grad school, new jobs and career advancements, Gen Y’ers are busier than ever. Rosemary Tator and Alesia Latson help readers go from overwhelmed to organized to keep important tasks properly prioritized. Charts neatly keep schedules in order while screenshots easily show how to implement the programs for less delaying tasks and increased productivity.

Before you ask yourself, “What Is It About 20-Somethings?” try suggesting one of these books to the Gen-Yer in your life. You may be faced with initial hesitation, followed by a Tweet or two to find out if any of their friends have read it, but they’ll be thankful you thought to recommend them something besides a link.

To see more of our books, visit our website at

By Lauren Johnson, publicity intern at AMACOM.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s