We all want to be cool, even if everyone has a different definition of what that is. Great leaders step back and listen to their employees and their customers to find out what is cool for them. In his newest book, Coolfarming, Peter Gloor talks about how to succeed by truly listening to the community and using that audience to decide what is cool.
Peter Gloor, the coauthor of Coolhunting, has enjoyed a 20-year career as an executive for UBS, PwC, and Deloitte. He divides his time between the MIT Sloan School of Management, Helsinki University of Technology, and the University of Cologne, and has been growing his startup company, galaxyadvisors.