Podcast: Peter Gloor on How to Be a Cool Farmer

Peter GloorIn a new American Management Association podcast, Peter Gloor, author of Coolfarming, talks about how to be a cool farmer.

We all want to be cool, even if everyone has a different definition of what that is. Great leaders step back and listen to their employees and their customers to find out what is cool for them. In his newest book, Coolfarming, Peter Gloor talks about how to succeed by truly listening to the community and using that audience to decide what is cool.

Click HERE to listen to the podcast.

Click HERE for more information on Coolfarming: Turn Your Great Idea into the Next Big Thing.

Peter Gloor, the coauthor of Coolhunting, has enjoyed a 20-year career as an executive for UBS, PwC, and Deloitte. He divides his time between the MIT Sloan School of Management, Helsinki University of Technology, and the University of Cologne, and has been growing his startup company, galaxyadvisors.

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