Monthly Archives: February 2011

Webinar: How to Effectively Lead Virtual Team Meetings

Our American Management Association New Media Team will be doing a webinar with Yael Zofi, author of the upcoming A Manager’s Guide to Virtual Teams, next month.  She will offer solutions to the unique issues managers face when meeting with team members in a virtual workspace.

How to Effectively Lead Virtual Team Meetings
Thursday, March 31, 2011, 1:00 – 2:30 PM EST
Price: $149
REGISTER HERE.

As travel costs skyrocket and budgets are slashed, virtual teams are becoming a fact of life for many managers.

When you are called upon to lead a virtual team, you face challenges that traditional management techniques can’t always solve. Foremost among these is conducting team meetings that occur without the benefit of face-to-face interaction.

This Webinar focuses on solutions to the unique issues you face when meeting with team members in a virtual workspace, whether it be multisite, multicountry, multitime-zone, or all of the above.

To effectively engage a virtual team and lead them to high performance, both team leaders and members need to equip themselves with the right skills and tools. This program is designed to give the entire team effective tools to conduct virtual team meetings, build team interaction, and improve virtual team dynamics.

Click here to sign up for the webinar.

Yael Zofi is the founder and CEO of AIM Strategies®, a human capital consulting firm. With over 20 years of global consulting experience, she has worked with clients such as AT&T, Chase, CIGNA, General Electric, MetLife, Pfizer, Philips, Viacom, and Nokia.

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Webcast Reminder: Creating an Engaged Workforce

Our American Management Association New Media Team will be doing a webcast with Jennifer Prosek, author of Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth, next week. She will be sharing how entrepreneurs and managers can unlock the full potential of their staff.

Creating an Engaged Workforce
March 2, 2011 12:00 PM – 1:00 PM EST
Price: Complimentary
REGISTER HERE.

Are you ready to unlock the full potential of your staff?

If so, it’s time to consider a breakthrough leadership strategy. This Webcast explores a new approach – building an “Army of Entrepreneurs — that engages and empowers employees, creating a company rich with rainmakers, innovators and creative thinkers.

What You Will Learn

The good news is that entrepreneurial behavior is teachable. This program explains how to give your employees the tools, freedom and encouragement they need to be successful, to fully develop their talents and pursue their passions. It covers:

  • How to transform your employees from staff members to soldiers, from order takers to entrepreneurs
  • How to create incentives that keep on giving across each employee’s career
  • Ways to align an individual’s goals with the company’s bottom-line objectives
  • Advice on recruiting, training, and retaining entrepreneurial employees
  • How to measure success
  • And much more

The payoff can be huge. If you are looking for a growth engine, a source of innovation and an insurance policy against downturns and unexpected dips in the economy, plan to attend this Webcast.

While attending this program is FREE, reservations are required.

Click HERE to register for the webcast.

Click HERE to learn more about Army of Entrepreneurs.

Jennifer Prosek is the founder and CEO of CJP Communications, a leading international public relations and financial communications consultancy with offices in New York, Connecticut and London. Prosek built the firm using a management strategy she developed called an “Army of Entrepreneurs.” The “Army” model is the subject of her first book, Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth.

CJP and Prosek have won numerous honors. CJP was named an Inc. 5000 Fastest-Growing company. Recognized as one of the “Top Places to Work in PR” by PR News, it was named “Small Agency of the Year” by The Holmes Report.

Prosek was a finalist for the 2010 Ernst & Young Entrepreneur of the Year Award. She was also named an “Emerging Power Player” by PR Week magazine, which lauded her for “combining an MBA education and instinct.” She is a member of the Arthur Page Society, which includes chief communications officers from major corporation and CEOs of leading public relations agencies.

Prosek lectures frequently at leading business schools, including Columbia, and entrepreneurial and business groups, such as the Yale Chief Executive Leadership Institute.

An Interview with Jennifer Prosek, author of Army of Entrepreneurs

The following is an interview with Jennifer Prosek, author of Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth. She is the founder and CEO of CJP Communications, an award-winning international public relations and financial communications consultancy.

What is an ARMY OF ENTREPRENEURS?

Prosek: “An Army of Entrepreneurs is an internal force of committed, creative employees. It is also a proven management and leadership model that can help business owners and managers grow their businesses by tapping and harnessing their existing workforce. ”

“The Army model can be implemented by organizations of any size and in any industry, from startups to Fortune 500 companies. There’s a replicable process for introducing and implementing the Army model in any organization and the best part is that the assets needed to initiate this new model are already in place – since they are your current employees.”

How did the strategies that worked for your firm evolve into the management model you share in your new book, ARMY OF ENTREPRENEURS?

Prosek: “Once I successfully deployed the Army, employee confidence and satisfaction soared. Leaders and managers benefited too. Identifying, nurturing and watching the entrepreneurial spirit grow within my company has been a source of great pleasure to me both personally and professionally.”

“While I once felt single-handedly responsible for my business and my team, I am now standing shoulder-to-shoulder with my Army of Entrepreneurs and that gave me the desire to share this model with other business leaders so they can benefit from it as well.”

“At CJP Communications, the Army model has helped to forge stronger teams, increase sales and client satisfaction, and develop employees who truly embrace the company’s brand. I know that it can do the same for other companies if they follow the roadmap outlined in the book. ”

What are the four key steps entrepreneurs need to take to lay the groundwork for creating a business environment and culture conducive to entrepreneurial behavior in order to increase growth and drive success?

Prosek:  “The Army of Entrepreneurs model is comprised of four key components including an entrepreneurial culture; a powerful incentive program; a workforce that has a big-picture understanding of how a company works and makes money; and an ongoing program to maintain momentum. Specifically, to create an Army of Entrepreneurs a business leader needs to follow the below steps:

  • Establish and nurture an entrepreneurial culture. Culture isn’t optional. To truly build an Army of Entrepreneurs, companies must have the right practices and outlook. The four elements of a core culture are authenticity, commitment to people, commitment to the business, and continuous effort.
  • Create a Commission for Life™. At CJP, any person who sets up a meeting that leads to new business – that’s it, just sets up the meeting – receives a 5 percent commission for the life of that account. While this is a cash reward, any ongoing incentive works. The idea is to create a reward that enables employees to align their own financial/professional goals with the growth/success of the company.
  • Teach them the business. While many businesses are focused on teaching employees the skills they need to do their jobs, an Army approach is focused on “teaching the business” – how it makes money, where clients come from, why they stay or go and other big-picture issues.
  • Maintain momentum. Building and sustaining an Army of Entrepreneurs and the culture that sustains it takes ongoing effort, initiative and originality. It’s critical to maintain momentum; inertia is the enemy. “

Can you provide an example of how an entrepreneurial spirit can help a company manage and recover from disasters?

Prosek: “Facing burnout and frustration from being my firm’s chief rainmaker, manager, and creative force, I came to the realization that while I was a natural entrepreneur, others in my firm were not. ”

“But with the right training, resources, and encouragement, everyone could become more entrepreneurial and work alongside me to collectively grow the business. ”

“I developed the Army model over several years but my first big test was going on maternity leave in 2007 but an even bigger (and unanticipated) test came later. During the prolonged recession, the Army model literally saved my business. At a time when 65 percent of public relations agencies nationwide reported revenue decline, CJP Communications had modest growth due to the ability of CJP’s Army to replace half the firm’s business.”

“The culture and foundation were already in place and so in this time of crisis when many organizations were scrambling to put a plan in place to keep their heads above water, the Army model allowed me to just ask my soldiers to turn it up a few notches in order to meet the challenge head on and make strides to keep the business’ growth engine humming.”

Our American Management Association New Media Team will be doing a webcast with Jennifer Prosek, next week. She will be sharing how entrepreneurs and managers can unlock the full potential of their staff.

Creating an Engaged Workforce
March 2, 2011 12:00 PM – 1:00 PM EST
Price: Complimentary
REGISTER HERE.

Podcast: Wayne Rogers, From TV Star to Business Adviser, in AMA Edgewise’s 200th Episode

In a new American Management Association podcast, Wayne Rogers, author of Make Your Own Rules, talks about his journey from actor to businessman.

We have a very special guest for our 200th episode of Edgewise: Wayne Rogers, former M*A*S*H star and AMACOM author. He joined us to talk about how he made the transition from actor to businessman and how the two professions aren’t that dissimilar.

Click HERE to listen to the podcast.
Make Your Own Rules Book Cover
Click HERE for more information on Make Your Own Rules: A Renegade Guide to Unconventional Success.

Wayne Rogers aside from being known for his role as Trapper John on the TV series “M*A*S*H,” is an extremely successful entrepreneur in a wide variety of fields, and has served as a financial advisor to actors, rock stars, and businesspeople. He is currently a panelist on Fox Business Channel’s top-rated weekly show “Cashin’ In.”

Webcast: Creating an Engaged Workforce

Our American Management Association New Media Team will be doing a webcast with Jennifer Prosek, author of Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth, next month. She will be sharing how entrepreneurs and managers can unlock the full potential of their staff.

Creating an Engaged Workforce
March 2, 2011 12:00 PM – 1:00 PM EST
Price: Complimentary
REGISTER HERE.

Are you ready to unlock the full potential of your staff?

If so, it’s time to consider a breakthrough leadership strategy. This Webcast explores a new approach – building an “Army of Entrepreneurs — that engages and empowers employees, creating a company rich with rainmakers, innovators and creative thinkers.

What You Will Learn

The good news is that entrepreneurial behavior is teachable. This program explains how to give your employees the tools, freedom and encouragement they need to be successful, to fully develop their talents and pursue their passions. It covers:

  • How to transform your employees from staff members to soldiers, from order takers to entrepreneurs
  • How to create incentives that keep on giving across each employee’s career
  • Ways to align an individual’s goals with the company’s bottom-line objectives
  • Advice on recruiting, training, and retaining entrepreneurial employees
  • How to measure success
  • And much more

The payoff can be huge. If you are looking for a growth engine, a source of innovation and an insurance policy against downturns and unexpected dips in the economy, plan to attend this Webcast.

While attending this program is FREE, reservations are required.

Click HERE to register for the webcast.

Click HERE to learn more about Army of Entrepreneurs.

Jennifer Prosek is the founder and CEO of CJP Communications, a leading international public relations and financial communications consultancy with offices in New York, Connecticut and London. Prosek built the firm using a management strategy she developed called an “Army of Entrepreneurs.” The “Army” model is the subject of her first book, Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth.

CJP and Prosek have won numerous honors. CJP was named an Inc. 5000 Fastest-Growing company. Recognized as one of the “Top Places to Work in PR” by PR News, it was named “Small Agency of the Year” by The Holmes Report.

Prosek was a finalist for the 2010 Ernst & Young Entrepreneur of the Year Award. She was also named an “Emerging Power Player” by PR Week magazine, which lauded her for “combining an MBA education and instinct.” She is a member of the Arthur Page Society, which includes chief communications officers from major corporation and CEOs of leading public relations agencies.

Prosek lectures frequently at leading business schools, including Columbia, and entrepreneurial and business groups, such as the Yale Chief Executive Leadership Institute.