A Conversation with Brian Tracy

The following is part one of an interview with Brian Tracy the author of Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People. Tracy is one of the top business speakers and authorities in the world today. He is the president of Brian Tracy University and Business Growth Strategies, and has helped over 5 million people achieve their goals.

Your new book takes on today’s common, and dreaded, management mandate: Do more with less. How can managers routinely pull off this feat?

Welcome to the new world of business. Managers today have to do more with less, and get better results from limited resources, more than ever before. One of the interesting outcomes of these challenging economic times is an increase in the level of per person output. Many companies are maintaining or increasing their levels of productivity and quality with fewer people, but with people who are better selected, better organized, and better managed. Achieving the highest possible return on human capital must be every manager’s goal. A good manager with a clear vision can quickly organize a group of average performers into a peak performance team that is capable of achieving tremendous results for the company. It’s not difficult; you just need to learn how to do it.

Let’s start with one of the most persistent questions in business: Why are some companies more successful and profitable than others?

The answer is simple: The best companies have the best managers. As a result, the best companies have the best people, and that means people who consistently outthink, outcompete, and outperform their competitors. The true measure of the value of any business leader and manager is performance. As I’ve found through working with all kinds of companies all over the world, there are two simple rules for success as a manager. Rule number one: Your life only gets better when you get better. Rule number two: Your people only get better when you get better. There is no real limit to how much better a person who really commits to getting better can get. Every manager has the potential to become an excellent manager for the rest of his or her career.

That all sounds wonderful. But it raises another persistent question: How does a manager get the best out of each person who reports to him or her?

Again, the answer is simple: Make them feel happy. From the first step in the hiring process through to the final step in the retirement ceremony, make people feel happy with their work and their coworkers, in their interactions with customers, suppliers, and vendors, and with the way they are managed and rewarded. Throughout the centuries researchers and scientists of all kinds have sought a ‘unified field theory,’ a single umbrella-like principle that explains all other principles. In the area of management and motivation, ‘make them feel happy’ is the unified field theory.

Brian Tracy is one of the most popular business speakers and most respected authorities on management, motivation, and personal success in the world today. He addresses more than 250,000 people each year, and has spoken in nearly every major city in the U.S. and Canada, and in 56 other countries. He has produced more than 400 audio and video learning programs. He has also written 50 books, most recently with Mark Thompson the Wall Street Journal and USA Today bestseller Now, Build a Great Business! He is the president of Brian Tracy International, a company specializing in business and personal development through online training programs, and live workshops and seminars.  He lives in Solana Beach, California.


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