Spotlight On… Army of Entrepreneurs

One of our new titles has received a great response from the online community, so this week we thought we’d put our spotlight on Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth by Jennifer Prosek. We love how many people admitted their first reaction of resistance to the book only to become its champions.

Harry Jones of AchieveMax gave an enthusiastic review:

At a time when old management models are falling by the wayside, this book will show you how to invest in your employees, play to their strengths, and engage them in your business as you pursue growth and success. This formula will work if YOU do!

Heather R. Huhman’s review on Business Insider was even more generous:

Unlike most business books churned out by publishers these days, Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth by Jennifer Prosek actually lives up to—and exceeds the expectations of—its title…. All in all, I highly recommend Army of Entrepreneurs to every business owner and manager who wants to take their organization to the next level. Prosek will definitely help get you there.

Bret L. Simmons was initially hesitant about Army of Entrepreneurs, but came round to Prosek’s different approach:

I fully expected to hate it, but much to my surprise, I liked it and am glad to recommend it…. If you are a business owner or business leader, you need to read this very unique book and give very careful consideration to Jennifer’s counsel for creating an army of entrepreneurs in your business. If you are willing to change your mind, you might just be able to radically transform your business.

Ben of Leadership Type had a similar reaction to the book:

It wasn’t long into the book that I realized that maybe, just maybe, Jennifer Prosek actually had something of value to share…. This is one of the better business books I have read in a long time and I do recommend it to anyone desiring exactly what the tag-line promises…”Create an Engaged and Empowered Workforce for Exceptional Business Growth”. Whether you own your own business, work in a supervisory role within a large organization, or are just starting your career in an entry level position, this book lays a very solid foundation on a proven way to motivate, empower, and retain highly skilled and competent professionals.

Once again, Shawn Murphy admitted his surprise in his review on Achieved Strategies:

So, this may sound like an audacious statement. But I must say I was very surprised by the perspective and clarity Prosek has and uses in writing the book. She shares with the reader the AOE [Army of Entrepreneur] model that has helped her PR firm be a standout: A standout in a wildly competitive industry in tumultuous times.

Dr. Brian Beirl reflected on its applications to current problems in BABM Magazine:

What we have been witnessing in the battle ground of Wisconsin and across the Midwest is the result of employees accepting the perceived reality that they are in competition with the management of their own companies or governments. This Us versus Them mentality will never allow the necessary growth and innovation required for any organization to thrive in the 21st century. Jennifer Prosek not only takes a fresh look at business as usual, but gives the reader immediate tools to create a true partnership between employees and management…. There is no doubt that we live in interesting times, I agree with Jennifer Prosek, let’s make our businesses more interesting to our employees. I think that is a Capital idea.

Woopidoo Book Reviews said:

This is a great book for small business owners who have started their company with a lot of energy, focus and dedication, but haven’t quite figured out how to get their growing workforce to approach the business as the owner does. Prosek shows you how to motivate your workforce and encourage them to improve the business like they own it.

Bret S wrote on Book Bargains and Previews:

This is an interesting book written from a unique perspective. Upper management often makes the mistake of treating their employees like mindless robots, trained to do their particular job. How much more successful would the company be if they could inspire their employees to promote the business and bring in fresh perspective as well as new clients. Prosek writes from her own experience of harnessing the entrepreneurial spirit and sparking innovation within her own firm. It was well worth the read.

Gary Woodill enthused on the i5Research Blog:

Army of Entrepreneurs is full of good tips that can be useful for a manager even if your company doesn’t embrace the whole approach. There is a chapter on using technology tools, how to manage disasters, how to deal with a talent crisis, and how to overcome employees’ fear and doubts about change.

Even Ken Blanchard tweeted his support:

Love the idea of an “owner’s mindset.” Great new book from Jennifer Prosek; Army of Entrepreneurs:

JENNIFER PROSEK, author of Army of Entrepreneurs, is the founder and CEO of CJP Communications, an award-winning international public relations and financial communications consultancy with offices in New York, Connecticut, and London. In 2009, Prosek was named an “Emerging Power Player” by PR Week magazine. CJP Communications was recognized as one of the “Top Places to Work in PR” by PR News in 2009 and named “Small Agency of the Year” in 2008 by The Holmes Report.


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