We’re excited to share that Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier by Michael Fertik and David Thompson was Bronze Winner in the Business & Economics Category at the 2010 ForeWord Book of the Year Awards.
ForeWord Reviews’ Book of the Year Awards were established to bring increased attention to librarians and booksellers of the literary and graphic achievements of independent publishers and their authors. ForeWord is the only review trade journal devoted exclusively to books from independent houses. Their awards process brings readers, librarians, and booksellers together to select their top categories as well as choose the winning titles. Decisions are based on editorial excellence, professional production, originality of the narrative, author credentials relative to the book, and the value the book adds to its genre.
The Internet is like the Old West—a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself. On the web, that means defending your good name and reputation before the attacks start. Because, despite the excellent product or service you provide, all it takes is one unhappy customer, jealous acquaintance, or unsavory competitor to start the rumors flying. Before you know it, search engines are regenerating that negative publicity every time someone researches you or your business.