The following is a guest post by Vice President of Sales and Marketing Rosemary Carlough on eBooks and book clubs.
The holiday season just passed delivered eBook readers to many more users. AMACOM’s sales of eBooks had already exploded during 2011. So now we’re very curious to see how sales will continue to grow during 2012, and what the impact will be on print book sales. We have a few titles where print and eBook sales were neck-and-neck at the close of 2011, but for most of our titles the print edition still sells more copies than the eBook. During 2011 our sales of eBooks more than doubled versus the prior year. And eBooks are clearly going global. We already get eBook revenue from sites in the UK and Germany, as well as the U.S., and we’ll soon be adding Canada and France to the list. Early reports are that eBook readers were strong sellers during the holiday season in the UK, so hopefully those sales will grow in 2012 as well.
On a personal level, half of the women in my book group now own eBook readers, including some of the folks who are not really tech-savvy. The real bonus to this is that we no longer have discussions about whether the book is hardcover and too heavy to carry when commuting. We still look at price, although four of us are also regular users of the local library.
The biggest challenge for the book club is deciding what book to read. Some of us always come with suggestions, but coming to agreement is difficult. We check out the book descriptions at online sellers using our smartphones. I’m using Goodreads and have been trying – not very successfully – to get more folks I know who have similar reading interests to join. I’d really like to keep track of their personal reviews of titles I’m considering. I find Goodreads really handy for keeping track of not just what I have read, but also what I want to read. My “To Read” list is always with me when I’m visiting the library or a bookstore, whether in-person or online. So here’s to more good reads (pun intended) in 2012. In fact I’m already in the midst of reading not one, but three books.
Rosemary Carlough is Vice President of Sales and Marketing at AMACOM. She started at AMA doing direct marketing when AMACOM had a monthly print newsletter, which was like a mini-catalog. Now she manages all of the marketing department, which includes creative, PR, trade sales, and our rights department. Check the AMACOM website for Sales and Marketing Inquiries.
Rosemary on eBook Sales
Rosemary on Selling Content by Chapter
Rosemary on the Triumphs and Frustrations of Metadata
Rosemary on Fourth of July. Books, baseball, & blueberry pie!
Kama on Running a Book Group