Random Quotes from New Books This July

Jacket image, The AMA Handbook of Business LettersThe AMA Handbook of Business Letters, Fourth Edition by Jeffrey L. Seglin with Edward Coleman

“Requests for Proposals, or RFPs, frequently go out to prospective vendors as a call for business. The RFP can be a specific and often complex document, one that lists requirements, specifications, and budgetary constraints. Letters that accompany these RFPs can vary in their own specificity, but should at a minimum indicate an enclosed document and offer further assistance, if needed.” (page 227)

Jacket image, OtherWise OtherWise: The Wisdom You Need to Succeed in a Diverse and Divisive World by Dick Martin

“In fact, flavors, textures and traditional ingredients matter a lot. American marketers have been adapting their products to local tastes and preferences in foreign markets for some time. What’s new is that the best of them are now adapting product formulations for distinct cultures in their home market. General Mills introduced a line of ready-to-eat cereals catering to the tastes of Hispanic families under thePara Su Familiabrand and added three new Mexican-inspired soups to its line of Progresso soups. Frito-Lay did the same with Doritos, adding zest flavors such as Salsa Verde and Flamin’ Hot Sabrositos. In cosmetics, Revlon and P&G’s CoverGirl introduced a wider array of product colors tailored to the complexions of African Americans, Hispanics, and Asians.” (page 36)

Want to sample other AMACOM books? Check out our Random Quotes from New Books series.


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