Our American Management Association New Media Team will be doing a webcast with Paul Smith, author of Lead With a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire next month. He will be discussing why storytelling works, and when to use it.
When you want to be understood, tell a story.
Over the last decade, storytelling has become one of the most rapidly growing communication tools used by business leaders and executives.
Companies like Disney, 3M, Motorola, and the World Bank have adopted storytelling as a key method of influence and leadership. Instead of corporate memos, email, and PowerPoint presentations, storytelling is now being used to inspire and motivate organizations, to create a vision for the future, to define culture and values, to set goals and build commitment to them, and to lead change.
Paul Smith is director of Consumer & Communications Research at The Procter & Gamble Company and a highly rated leadership and communications trainer for P&G’s management training colleges. He lives in Cincinnati, Ohio.