In a new American Management Association podcast, Dick Martin, author of Otherwise: The Wisdom You Need To Succeed in a Diverse and Divisive World, talks about the increasing importance of understanding in a diverse workplace.
The main theme of this book is that businesses must strive to better understand people unlike themselves, and why this ability is now more important than ever. Martin touches on the three steps he describes in his book for businesses such as Fox News and MSNBC to adapt to the flux in society. He also discloses who he deems the most innovative marketers in the world.
Dick Martin, the former executive vice president of public relations, employee communications, and brand management for AT&T, has written a number of other books published by AMACOM, including Rebuilding Brand America: What We Must Do To Restore Our Reputation and Safeguard the Future of American Business Abroad.