40 Years of AMACOM Books


AMACOM’s first catalog.

Today, AMACOM marks its 40th year of publishing business books as part of the American Management Association.

Here’s a look back in time at AMACOM, New York, and the publishing world in  the summer of 1972.

* The price of a subway ride was 35 cents.

* Richard Nixon was President of the United States.

Movie poster, The Godfather

* Top movies in theaters that summer included The Godfather and Deliverance. Sounder was released in the middle of August 1972. A movie ticket would have cost about $1.50 for an adult and $.75 for a kid.

Jacket image, Jonathan Livingston SeagullJonathan Livingston Seagull, by Richard Bach, topped the New York Times bestseller list. The average price of a new paperback was $1.50 and a hardcover was $7.95.

* “Brandy (You’re a Fine Girl)” by Looking Glass was the No. 1 song on the Billboard charts  in August, 1972, edging out Gilbert O’Sullivan’s “Alone Again, Naturally.”

Time Magazine Cover, Mark Spitz, 1972* Munich hosted the Summer Olympics in 1972. Mark Spitz broke 7 world records in swimming, and took home 7 gold medals for the USA, a record beaten in 2008 by Michael Phelps, who has won 18 gold medals in his career.

* Of course, AMACOM’s beginnings were before the Internet, Facebook, and Twitter. We’ve also moved offices a time or two, so we don’t have any of our early book covers on hand to show you.

Some of our earliest titles included:

  • The Time Trap by R. Alec MacKenzie (still available in a fourth edition)
  • Invitation to Achievement by Elizabeth Marting, of the American Management Association.
  • Effective Managerial Leadership by James J. Cribbin.
  • SAFE: Security Audit and Field Evaluation For Computer Facilities and Information Systems by Leonard J. Krauss. (In 1972, computer usually meant a mainframe that took up an entire room.)

Much has changed in 40 years, but managers and business people continue to seek business insight, new ideas, and career development in 2012. Just like they did in 1972. What will the future of bring? We don’t have a crystal ball, but we’ll continue to provide the latest in business thought for the next 40 years!

The evolution of our logo over the years:



amacom logo



2001-to the present

AMACOM Catalog Download image

Elizabeth Willse just started as a publicist at AMACOM. She prefers not to reveal her age, but is not old enough to remember when the company was founded.   


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