The following is a post by our VP of Sales And Marketing, Rosemary Carlough, looking forward to the Frankfurt Book Fair and the chance to travel through Europe.
Countdown to Frankfurt has really begun! I leave for Frankfurt a week from Sunday. It’s hard to believe that yet another Frankfurt Book Fair is already upon us.
The countdown really began months ago when we reserved our booth and finalized our hotel reservations. Once that is set the big question at my house is: “Where should we go after Frankfurt this year?” Getting across the pond every fall makes you want to make the most of it and stay a bit longer to explore. We’ve been to some of the big places including Paris, Berlin and last year Prague, as well as some of the smaller scenic ones like Trier and Garmisch-Partenkirchen.
We haven’t been to London in over ten years so we did price that out, but then it priced itself right off the list. So we are off to Dublin. I’m of Irish ancestry and have been to Ireland three times, but I only went to Dublin the first time and it was many years ago; so it will be great to see it again. And while we are certainly watching our dollars and Euros, last time I was a back-packing student so this will be different as the budget is a tad larger.While we are at the Fair, we stay in a lovely town outside of Frankfurt called Bad Soden. Over the years, we have gotten to know almost all the restaurants in town and have favorites for some dishes. The first night we always go to “the German place” which is actually run by Greeks, but has fabulous wiener schnitzel pounded especially thin. It’s so thin it fills up a big plate, but somehow I always seem to manage to eat it all. Ordering a “pils” to go with it is another first-night tradition.
There is also the restaurant that one year had “the best pumpkin soup” ever. Last year it seemed to not be doing as well and disappointingly the soup arrived a bit cold! We’ll have to ask our friends at the hotel what the word on the street is this year before we try it again.
While at the Fair, Therese Mausser, our Director of Rights and International Sales hardly has time to eat at all. Thank goodness for the big breakfast spreads at the hotel. Even in these days of email and Skype, her appointment sheet, like a dance card for the most popular girl, is always full. The rest of us do have meetings, and it’s great to see folks we communicate with regularly and rarely meet in person. But we are really the support staff for our international rights sales, which are a very important part of our business. Therese has been attending the fair for more years than she will allow me to note, and the relationships she has built over the years with publishers from around the globe are invaluable.
Therese will be pitching everything we have not sold rights to and does a great job of mining the backlist, but of course the most interest will be in our forthcoming titles. We are particularly excited about Into the Storm: Lessons in Teamwork from the Treacherous Sydney to Hobart Ocean Race written by Dennis N. T. Perkins author of our best-selling Leading at the Edge: Leadership Lessons from the Extraordinary Saga of Shackleton’s Antarctic Expedition.
We also expect there to be a lot of interest in Real Influence: Persuade Without Pushing and Gain Without Giving In , by Mark Goulston and John Ullman. Mark is also the author of Just Listen: Discover the Secret to Getting Through to Absolutely Anyone ,which has been a top seller for us, both in print and ebook format, for many months.
E-books have become more accepted in Europe during the past year and I’m curious to see what the discussions will be about their growth. We now get Amazon eBook revenue from a growing number of countries, with the UK clearly ahead of the others. I’m hoping this revenue stream continues to grow both from Amazon as well as the growing number of other players in the game. Having English language content available in e-book format in countries where it’s not always easy to find our physical books certainly seems like a growth opportunity. So I’m hoping the buzz will be predicting sales of many reading devices all over the world during this coming holiday season and beyond.
If you are going to be in Frankfurt, and want to stop by and say hello, AMACOM is in Hall 8, Booth # J-929. Safe travels, everyone.
Rosemary Carlough is Vice President of Sales and Marketing at AMACOM. She started at AMA doing direct marketing when AMACOM had a monthly print newsletter, which was like a mini-catalog. Now she manages all of the marketing department, which includes creative, PR, trade sales, and our rights department. Check the AMACOM website for Sales and Marketing Inquiries.
Therese on Essential German for the Frankfurt Book Fair