Jeremy Goldman, author of Going Social: Excite Customers, Generate Buzz, and Energize Your Brand With the Power of Social Media spoke about making social media work for you (and not the other way around) on a recent American Management Association podcast.
Social media is the go-to tool for businesses to connect to their customers. However, many businesses use the wrong type of social media or lose sight of what is important to their business model. Join Jeremy Goldman, author of the book Going Social, as he talks about the traps and pitfalls a business may face when trying to establish a social media presence. Remember social media is just a tool, don’t lose sight of your business and give in to the hype.
Jeremy Goldman is a recognized expert in social marketing, has managed e-commerce and social media for major brands, including Kiehl’s, TEMPTU, and Jurlique, and consulted with numerous others.