Random Quotes from New Books This July

Jacket image, The Board of Directors and Audit Committee Guide to Fiduciary Responsibilities by Sheila Moran and Ronald KralThe Board of Directors and Audit Committee Guide to Fiduciary Responsibilities: Ten Critical Steps to Protecting Yourself and Your Organization  by Sheila Moran and Ronald Kral

“Audit committee cultures are as divergent as human nature. Even so, audit committees universally benefit from operating with the confidence, trust, and respect among committee members that typically develop from certain traits, including a collegial yet critical spirit. Such an approach requires a willingness to challenge each other and management. Special attention may be needed to avoid groupthink, which is the natural tendency of groups to minimize the conflict for the sake of harmony. Groupthink can result in decisions being made without critical discussion of alternative viewpoints.” (page 23)

Jacket image, The Brian Tracy Success Library: Delgation & SupervisionThe Brian Tracy Success Library: Delegation & Supervision  by Brian Tracy

“Usually 50 percent of  a problem-solving discussion is spent developing clarity about what the problem is in the first place. Many discussions go around in circles because there is no common agreement on the difficulty or obstacle that people are dealing with. When you insist that people first write down the problem to be solved before they bring it to you, you will be amazed to find that in the majority of cases, they will not need to come to you at all.” (page 62)

Jacket image, Engaging Government Employees by Robert LavignaEngaging Government Employees: Motivate and Inspire Your People to Achieve Superior Performance by Bob Lavigna

“However, even in a public-sector agency that has high turnover, this metric doesn’t necessarily relate to employee engagement. Sure, it could be that low employee engagement is driving high turnover. It could also be that an agency with high turnover is losing its employees to competitors who pay better, the agency has a poor selection process that results in bad job fits, or it has a lot of baby boomers who are retiring because it’s time for them to move on to the next stages of their lives.” (page 105)

Jacket image, Marketing to Millennials by Jeff Fromm and Christie GartonMarketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever by Jeff Fromm and Christie Garten

“Not willing to be passive consumers any longer, this generation wants to actively participate, cocreate and, most important, be included as partners in the brands they love. Often, the cocreation process begins with the product or service design, includes the customer journey or shopping experience, and is more easily seen in the marketing and social media space closer to the end of the marketing cycle. In fact, one could argue that functional and emotional benefits alone will not be enough for your brand to thrive with this generation since Millennial brand fans feel they have a shared interest in their brand’s success.” (page 9)

Jacket image, Smart Sales Manager by Josiane Chriquie FeigonSmart Sales Manager: The Ultimate Playbook for Building and Running a High-Performance Inside Sales Team by Josiane Chriqui Feigon

“A sales-friendly lead nurturing-and-marketing automation tool gives you a sixth sense about when sales leads are ready by automating frequent distribution of varying content– such as trend reports, webinars, articles. Marketing automation extends insight and action to the front lines by letting sales reps send personalized email campaigns, get instant updates when prospects open email, or visit the website and see detailed profiles on online behaviors.” (page 56)

Want to sample other AMACOM books? Check out our Random Quotes from New Books series.

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