Data Crush: How the Information Tidal Wave is Driving New Business Opportunities by Christopher Surdak
“As anyone who has used mapping apps on their smartphone knows, contextification is just plain cool. Apps that know when and where I am, along with my preferences. and then present me with information or options based upon this data are very compelling to the user. With these apps, I can instantly find information that is immediately useful to me regardless of what I may be looking for at that moment? Am I hungry right now? No problem, here are the closest 10 or 2o eateries. Do I need to put gas in my car? With a click, I can find the five or six closest gas stations.” (page 83)
“CEOs, CFOs and CMOs demand more accountability from the marketing department. Marketing is challenged both to drive growth and to keep costs under control, with the immediate focus on either objective swinging with the business cycle. Broad surveys of marketing and nonmarketing professionals consistently reveal increased expectations regarding marketing accountability as well as its effect on the marketing department’s influence within a company” (page 15)
“Another way to talk about time management is as choice management. We Can’t manage time. Time happens. We all have the same amount of time. We can, however, manage our choices in relation to the time we have, what we choose to do with that time. In modern society, the increasing number of choices is having a big impact on our time. If you think about it, we have thousands of choices of things to do, own, dream about and we want them all. We all have more things on our to-do list than we have time to do them all.” (page 76)
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