Podcast: Mark Van Rijmenam on the Benefits of Big Data

Photo of Mark Van Rijmenam, author of Think BIggerMark Van Rijmenam, the author of Think Bigger: Developing a Successful Big Data Strategy for Your Business, was interviewed by  the AMA Edgewise podcast team about big data and customer privacy.

Mark Van Rijmenam, author of the new book Think Bigger, is a strategist who advises organizations on how to effectively manage their big data. He describes what big data is, why organizations should use it, and how they can benefit from it. Rijmenam suggests companies should deal with it now before it is too late—those that fail to manage big data today will cease to exist 10 to 15 years from now. He offers four tips companies should follow in order to handle their consumers’ privacy information responsibly. And while storing, managing, and analyzing big data can mean a risk for consumer privacy, it does help companies offer their customers better products and services.


Jacket image of Think Bigger by Mark Van RijmenamListen to Mark Van Rijmenam on the AMA Edgewise Podcast.

Mark Van Rijemenam is founder of the leading big data knowledge platform, Big Data Startups. He is a public speaker and a sought-after strategist who advises major organizations on how to develop their own customized big data strategies.

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.

 

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