The latest issue of Bloomberg Businessweek includes a review of Supercommunicator: Explaining the Complicated So Anyone Can Understand by Frank J. Pietrucha
In “Stop Explaining Things: On Supercommunicator, by Frank J. Pietrucha,” Businessweek contributor Adam Sternbergh calls Pietrucha an “adept magpie with a keen sense for useful quotes” and notes that Supercommunicator contains “lots of handy nuggets.”
The best piece of advice in Frank J. Pietrucha’s book, Supercommunicator, does not come from Frank J. Pietrucha. It comes from Albert Einstein in the form of a well-known quote relayed to the author by Vint Cerf, an Internet pioneer: “Everything should be made as simple as possible, but not simpler.”
Supercommunicator, subtitled Explaining the Complicated So Anyone Can Understand, is certainly as simple as possible. It’s written in clear, uncomplicated sentences. It focuses on helping communication professionals—or anyone who communicates on the job—hone their message for maximum impact. It contains advice such as “The more information you have about your audience, the greater your chances are for successfully reaching them with a meaningful message.”
The full page review appears online as well as in print in the June 8th issue of Businessweek, which is on newsstands this week.
Frank J. Pietrucha, president of Definitive Communications, has over 25 years of experience helping start-ups, established companies, and government agencies make challenging topics more accessible. He lives in Washington, D.C.