Mark van Rijmenam, author of Think Bigger: Developing a Successful Big Data Strategy for Your Business and founder of BigData Startups, will be a featured speaker on a webcast hosted by Data Informed, sponsored by IBM.
Wednesday, June 17, 2014
12 – 1 PM EDT/ 9 – 10 AM PDT
Understanding your customers is the key to increased sales. In this webcast, Mark van Rijmenam, founder of BigData-Startups.com and author of Think Bigger: Developing a Successful Big Data Strategy for Your Business, explains how “mixed data” can help you produce a three-dimensional view of your customers that drives insights and greater sales opportunities.
Attend this webcast to learn how to:
Find new markets and leads: What are people saying and looking for, what are they thinking, who are they and how can this result in finding new markets?
- Drive repeat sales: Recommendation engines and how knowing you customer results in more personalized sales.
- Reduce prospect research time: Time is important in making a sale. Faster response times can improve your conversion rates.
- Predict future sales: Which areas are important, and how can you combine data to predict sales?
Join us to find out why data volume is less important than finding the right data mix. Learn about the “data triangle” – Customer, Mobile, Social, where to find the relevant data, and how to use it. Hear case studies about how top companies are combining their data and the results they are realizing from this approach.
Mark van Rijmenam is founder of the leading big data knowledge platform, Big Data Startups. He is a public speaker and a sought-after strategist who advises major organizations on how to develop their own customized big data strategies.