We have recently added A World Gone Social: How Companies Must Adapt to Survive by Ted Coine and Mark Babbitt to our catalog of titles available on NetGalley. This book will be of interest to those who work with topics related to social media’s impact on business, particularly reviewers, journalists, librarians, bloggers, academics, booksellers and other book professionals. If you cover these topic areas, we invite you to submit a request for an e-galley here.
The Social Revolution’s impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event–and business as we know it has changed forever.
A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion:
● Customers now have the power–just watch what happens as more realize it!
● With increased transparency, businesses must be more ethical–no more pretending
● Command-and-control leadership is now so inefficient, it is a liability
● Nimble and small is the new competitive advantage–few corporations are capable of the agility required by evolving marketplaces
● Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain
● Relationship and community-building is how customers and brand ambassadors are won–and retained
● Engagement–with partners, employees, and customers–is not a luxury; it is a requirement.
Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right–and some that are not–and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company’s culture and social presence…so they may successfully transition from a 20th- to a 21st-century “social” organization.
Ted Coiné was recently named a Forbes Top 10 Social Media Power Influencer. He is co-founder of Switch and Shift, a blog focused on leadership, culture, and change in the social century.
Mark Babbitt is CEO and Founder of YouTern, a social community for young careerists that Mashable calls a “Top 5 Online Community for Starting Your Career.”
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