Every click of a mouse or tap on a screen generates data businesses can use to learn more about their customers, but data at that level can be overwhelming. On a recent AMA Edgewise podcast, Christopher Surdak, author of Data Crush: How the Information Tidal Wave is Driving New Business Opportunities offered ways businesses can keep from being overwhelmed as they harness the power and insights of data.
With data crush, an overwhelming mass of information becomes readily available to individuals and companies. While things we need and want have become increasingly and conveniently available to us, it has also become harder to protect ourselves from deeper analysis of our psyches (re: spending habits). Christopher Surdak, a recognized expert in information security and regulatory compliance, believes that companies must use data analysis in order to survive in this economy. In his book, Data Crush: How the Informational Tidal Wave is Driving New Business Opportunities, Surdak argues that if your company does not have a data literate expert—that is also business savvy—it will not survive the next 3 to 5 years. Surdak cautions, however, that companies should never know too much about their customers. Companies can anticipate what their customers need before they even know they do, but companies should not overemphasize when marketing to consumers.
Christopher Surdak is a recognized expert in collaboration and content management, information security, regulatory compliance, and Cloud computing with over 20 years of professional experience. He is the senior manager for storage technologies for Accenture.