Social media has changed the way we interact with friends, family, and even strangers, but why is that important for businesses? Is it necessary for businesses to use Twitter and Facebook in order to survive in today’s world? Co-authors Ted Coiné and Mark Babbitt sat down with the AMA Edgewise team to discuss their book, A World Gone Social: How Companies Must Adapt to Survive, and the imperative need for businesses to go where their customers are and take advantage of the opportunity for real-time customer interaction which social media so readily offers.
In A World Gone Social: How Companies Must Adapt to Survive, co-authors Mark Babbitt and Ted Coiné discuss social media as a change agent that is essentially marking a new era of business. They argue that companies who don’t maintain a social media presence will eventually become obsolete due to the fact that they will have a more difficult time consistently progressing themselves based on customer needs. Now, customers have the ability, at any time, and very easily, to influence other customers by sharing their experiences, both good and bad that they have had with companies. The authors insist that companies who don’t provide the best customer service possible, and treat people with respect no matter what medium, will be hurting their business irreparably.
Mark Babbitt is the CEO of YouTern, a community that enables those in career transition—from college students to workforce veterans—to become highly employable by connecting them to high-impact internships, mentors, and contemporary career advice. Mark also serves as President of switchandshift.com, a site and consultancy dedicated to leadership in the Social Age, and is CMO and a co-founder of ForwardHeroes.org, a non-profit that assists military veterans successfully transition into the civilian workforce.
Ted Coiné is a three-time CEO, chairman and founder of switchandshift.com, and a keynote speaker. Coiné is an influential business expert and is very highly regarded for leadership, customer service, and social media influence by Forbes, SAP Business Innovation, and the Huffington Post. Ted plays an active role as a consultant for several companies, helping to make them more human-focused.