Monthly Archives: March 2015

Random Quotes from New Books This April

Jacket cover of Confronting Capitalism by Philip KotlerConfronting Capitalism: Real Solutions for a Troubles Economic System by Philip Kotler

       If job creation remains low, what can be done to assist the unemployed? We already know that certain groups are particularly unable to find jobs. The unemployment rate is high for young African Americans. College students are graduating with accumulated student debt of over $1 trillion. And many seniors who lose their jobs are finding it hard to be rehired or find work at the wages they formerly received. How are these people to be supported? 

       Sadly, the cost of supporting the unemployed exceeds the cost of creating a job for them. This suggests that the great needs of the society for better education, health, and infrastructure ought to be met by the government supplying these jobs in the absence of the private sector creating them. The private sector’s interest lies in reducing its payroll expenses, not creating new jobs. As the government’s role increases in supplying work for the unemployed, it must fund the programs (much like the Works Progress Administration and the Civilian Conservation Corps in the 1930s) through either higher taxes or printing more money. The former becomes harder because of citizen resistance to higher taxes in an economy with more poor people. The alternative, printing money, has the potential of producing runaway inflation (pages 90 & 91).

Jacket cover of Be Your Customer's Hero by Adam ToporekBe Your Customer’s Hero: Real-World Tips & Techniques for the Service Front Lines by Adam Toporek

        When you allow difficult customers to rent space in your head, they tend to take up space that could be used for more empowering customers—and worse, they tend to attract their own kind. It’s a version of what’s known in psychology as confirmation bias. The more negative customers you allow in, the more tend to show up, because they confirm the underlying belief that allowed them to make camp in your mind in the first place. 

       The decision to let negative or difficult customers rent space in your head is yours and yours alone. You can choose to simply let it go. Let your attitude toward customers be shaped by the majority of wonderful people who need your help, not by the few who throw your day off track. 

       Of one thing I’m certain: Once you kick these negative tenants out you’ll find that you like who comes to live in your head a lot better (page 23). 

Jacket cover of Business Strategy by Brian TracyBusiness Strategy from The Brian Tracy Success Library by Brian Tracy

       Here’s a risky strategy that can lead to great rewards: creating a new market. The best way to create a new market is to find the problem first. There are problems for which there are no solutions. Your solution is the new market. Minivans fill our roads today, but it wasn’t so long ago that the market for minivans didn’t exist. Chrysler, recognizing that its gas-guzzling full-size vans were becoming less popular, saw the need for a scaled-down version of vans. A new and very profitable market was born (page 83).

Jacket cover of Leading with Cultural Intelligence, 2nd Edition by David LivermoreLeading with Cultural Intelligence: The Real Secret to Success, 2nd Edition by David Livermore

       Unlike during most Western business dinners, business itself is usually the least talked about topic during a Chinese business dinner. If anything, it’s saved for a sliver of time at the end of dinner, although at that point, most of the people involved are so drunk that no real business decisions can come out of it. But don’t think this means it’s a wast of time. The point of the dinner is to solidify relationships. It’s a big part of determining whether you’re trustworthy and to see how you behave when you aren’t sober enough to filter what you say. Expect personal questions and don’t be afraid to talk about your personal life. And if you keep drinking, it will be seen as a symbol of friendship. The more you drink, the more pleased your cohorts will be, because it shows you’re willing to get drunk with them, just like you would with your friends. The Chinese believe that drinking together deepens and strengthens friendships because it loosens people up and helps relieve misunderstanding, no matter how tense the situation might be. Granted, there are certainly times when excessive drinking will be used to wear you down. But the primary orientation behind this practice is social (page 77).

Jacket cover of Stress-Free Discipline by Sara Au and Peter L StavinohaStress-Free Discipline: Simple Strategies for Handling Common Behavior Problems by Sara Au and Peter L. Stavinoha

       As parents, you will have Absolutes—behaviors you absolutely expect from family members. They reflect your values and thus are different for every family. There are no right or wrong items for you and your spouse to put on this list. 

       Here’s what an Absolute means: You will absolutely not tolerate a behavior and will stop what you’re doing to address that issue immediately, taking decisive action and brooking no explanations. These are the lines in the sand that, when crossed, provoke a reaction that conveys to your child that he has gone too far. Absolute consistent: Every time this behavior happens, you are resolute and take action in response. Coordinate and predetermine your response with any other adult who helps to parent your child. 

       Keep your family’s list of Absolutes very short. These are things you’re going to go to the mat for, and if you choose too many, you’ll be on the mat too often. You won’t be able to effectively parent with such rigid parameters. For example, in many families, hitting is never tolerated. If you and your spouse determine that will be one of your Absolutes, then every time you see your child hit someone, you always need to react with consequence. Many families use a swift Time-Out in these cases (pages 35 & 36). 

Want to sample other AMACOM books? Check out our Random Quotes from New Books series.

Webcast Reminder: 5 Steps to Gain Control Under Pressure: Tips from an FBI Hostage Negotiation Trainer

Photo of Mark Goulston, author of Just ListenThe American Management Association New Media team will host a webcast with Mark Goulston, author of Just Listen: Discover the Secret to Getting Through to Absolutely Anyone, Paperback Edition. Dr. Goulston will discuss the steps that you can take to keep your composure and focus when stressful circumstances arise.



Wednesday, April 8, 2015
12:00 PM – 1:00 PM Eastern
Fee: Complimentary
Meeting Number: 17872-00001
Register Here

You don’t get a second chance to make a first impression, and if you lose control, people will always know that part of you exists and it will work against you.  Dr. Goulston will share the 5 steps to gain control under pressure so you become that cool, calm, and collected person that you always wanted to be, but didn’t think you could.  Among the things you will learn in this webcast are:

  • How your amygdala hijacks you to kick you off balance and how you can foil such a hijack
  • How to talk yourself down from fear and anger to acceptance and control
  • How to have your internal mentors talk you back into control and how to remember what they meant to you
  • How to realize that an “ounce of anticipation” is worth a “ton of poise”
  • How to stay on diets and exercise regimens by making a Santa’s list of who’s been naughty and nice to you

While attending this program is FREE, reservations are required.

Register for Mark Goulston’s AMA Webcast.

Jacket cover of Just Listen, paperback edition by Mark GoulstonMark Goulston is a psychiatrist, business consultant, executive coach, and FBI and police hostage negotiation trainer. A bestselling author whose books include Get Out of Your Own Way and Get Out of Your Own Way at Work, he writes a column on leadership for Fast Company and Solve Anything with Dr. Mark for Tribune Media Services and is frequently called on to share his expertise by the media, including the Wall Street Journal, Harvard Business Review, Fortune, Newsweek, Time, Reuters, NPR, CNN, Fox News,and the Oprah and TODAY shows.

Stronger Now Available on NetGalley

Jacket cover of Stronger by George S. Everly Jr., Ph.D., Douglas A. Strouse, Ph.D., and Dennis K. McCormack, Ph.D.Why do some people succumb to stress, while others thrive? Stronger: Develop the Resilience You Need to Succeed by George S. Everly Jr., Ph.D., Douglas A. Strouse, Ph.D., and Dennis K. McCormack, Ph.D. explores the science behind resilience in order to offer readers a better understanding of how they can resist crumbling under pressure. Journalists, booksellers, book reviewers, librarians, and media professionals interested in unlocking their reserves of personal power can request Stronger for review.

What separates the best from the rest? 

Professional athletes, surgeons, first responders—all perform remarkable feats in the face of intense stress. Why do they thrive under pressure, while others succumb?

What separates the two is attitude. Resilient people meet adversity head-on and bounce back from setbacks. They seem to naturally exude an inner strength—but studies show that resilience is something that anyone can build. Analyzing the heroic exploits of U.S. Navy SEALs and others who succeed against all odds, Stronger identifies five factors that combine to unlock deep reserves of personal power:

Active optimism—believe that you can change things for the better • Decisive action—you can’t succeed if you don’t take the leap • Moral compass—face any challenge with clear guiding principles • Relentless tenacity—try, try again • Interpersonal support—gain strength from those around you

Drawing on the unique perspective of a standout team of authors (a stress management expert, a skilled entrepreneur, and a Navy SEAL), Stronger explores the science behind resilience and explains how you can develop this vital trait for yourself. Whatever your profession, today’s demanding world calls for a special kind of strength. This revealing book holds the key.

George S. Everly Jr., Ph.D., is Associate Professor of Psychiatry and Behavioral Sciences at Johns Hopkins University School of Medicine and Professor of Psychology at Loyola University Maryland. One of the fathers of modern stress management, he has consulted with FEMA, ATF, and the FBI National Academy.

Douglas A. Strouse, Ph.D., is founder and CEO of Global Data Source. He has a doctorate in organizational psychology and is a recognized expert on business resilience.

Dennis K. McCormack, Ph.D., is one of the original Navy SEALs. He pioneered SEAL combat doctrine and tactics in Vietnam, and holds doctoral degrees in leadership and human behavior, and professional psychology.

Logo for NetGalley
NetGalley is a service for people who read and recommend books, such as book reviewers, journalists, librarians, professors, booksellers, and bloggers.

There are a number of different reading options for this e-galley:

Find all of AMACOM’s e-galleys on NetGalley.

You can review how to get AMACOM’s digital galley request approval on NetGalley HERE.

Fitness After 40 Now Available on NetGalley

Jacket cover of Fitness After 40 by Vonda WrightOur bodies change as we get older, but that doesn’t mean that we can’t continue to exercise—it just means that we should exercise smarter. Fitness After 40: Your Strong Body at 40, 50, 60, and Beyond by Vonda Wright helps readers 40+ to stay active and healthy. Journalists, booksellers, book reviewers, librarians, and media professionals interested in discovering a decade-by-decade guide to maximizing health and fitness are invited to request Fitness After 40 for review.

What’s age got to do with it? 

As we age, our bodies change—but that doesn’t have to impact our fitness level. We may not be teenagers anymore, but if we exercise smarter, we can remain youthful, energetic, and strong.

Dr. Vonda Wright is the creator of a unique exercise program tailored to the needs of mature athletes. In Fitness After 40, you will learn how to:

Understand your body, and approach exercise in a new way • Maximize your fitness while minimizing injury • Gain flexibility • Benefit from aerobic exercise • Build strength through resistance training • Improve balance • And much more

Now in its second edition, the book includes targeted “20 Minutes to Burn” workouts, a 6-week total-body plan, and new information on nutrition, injury prevention, joint preservation, the mind/body connection, and more.

Whatever your age or activity level, Fitness After 40 will get you motivated, get you moving…and feeling better than ever.

Photo of Vonda Wright, author of Fitness After 40Vonda Wright, M.D., is an orthopedic surgeon and director of PRIMA, a pioneering program for athletes over 40. A prominent authority on sports medicine and active aging, she has appeared on Dr. Oz, The Doctors, and CNN, and has been quoted in The New York Times, USA Today, Prevention, Fitness, and other major media.


Logo for NetGalley
NetGalley is a service for people who read and recommend books, such as book reviewers, journalists, librarians, professors, booksellers, and bloggers.

There are a number of different reading options for this e-galley:

Find all of AMACOM’s e-galleys on NetGalley.

You can review how to get AMACOM’s digital galley request approval on NetGalley HERE.

Claire Ochse on Autographed Books

Signed copies of A World Gone Social and Just ListenThe following is a guest post by AMA Bookstores Coordinator Claire Ochse introducing us to the vernacular of autographed books. 

As authors of business books frequently visit American Management Association centers, AMA Bookstores have been increasing the number of autographed books for sale on our shelves. However, readers are often not sure what differentiates an autographed copy they purchase in a store or at a book signing from the books being offered for thousands of dollars at auctions.

Signed or autographed books are exactly what they sound like. The author, or someone else directly involved in the creation of the book like an editor, illustrator or co-author, signs the book with their name. Signatures may also include the date of signing and flourishes like a brief quote or a small drawing.

Authors may autograph many copies of their books all at once to sell or give away at special events or offer them exclusively from certain bookstores.

Inscribed books are also signed by the author, but have a message written to a specific person, at the request of that person. If you attend a book signing, an author will usually make a personal inscription in your book.

An association copy has been signed by the author to someone associated with the author, perhaps a friend or colleague. These types of inscriptions are of extra value and significance if the “associate” is also someone of importance, perhaps a fellow author or historical figure.

A dedication copy is similar to an association copy, but is inscribed to the person to whom the book is dedicated. These are extremely rare and often more valuable than association copies.

A presentation copy has been signed by the author, inscribed with a message to a specific person, and given to the person as a gift.

Bookplates are stickers or labels attached to a book, traditionally used to identify the owner of the book. Increasingly, however, authors will offer signed bookplates as a promotional tool, in addition to or in lieu of traditional book signings. Popular authors can encourage their fans and online followers to buy their books by offering to send signed book plates with each purchase.

Thanks, Claire! 

Claire Ochse is an Events Management Coordinator for AMA Bookstores, specializing in business, professional, and self-development books. You can follow AMA Bookstores on Facebook and Twitter.