The Business for Peace Foundation will be welcoming Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and author of CONFRONTING CAPITALISM: Real Solutions for a Troubled Economic System, as a speaker at the Oslo Business for Peace Award ceremony. The ceremony takes place in Oslo, Norway on May 6th.
The Business for Peace Foundation is a non-profit foundation based in Oslo, Norway. Each year, the foundation names up to seven Honorees who receive the Oslo Business for Peace Award, in recognition of their individual and outstanding business worthy contribution to the building of trust, stability and peace. The Honorees are selected by an independent committee composed of winners of either the Nobel Peace Prize or Nobel Memorial Prize in Economic Sciences. According to the Foundation, the Honorees “are living proof that it is possible to marry solid business performance with higher purposes, as a counter to those who claim that ‘the business of business is business.’”
At the award ceremony, Philip Kotler will talk about how corporate social responsibility is evolving into higher levels of corporate commitment. According to Kotler, “More companies are ready to share with the public on an annual basis their investments in the four pillars of sustainability – their people, partners, products and the planet.”
Widely acknowledged as the world’s foremost expert on strategic marketing, Professor Kotler is also a classically trained economist. He earned his Master’s in Economics at the University of Chicago under the famed Nobel laureate Milton Friedman, who represented free-market thinking. He went on to pursue his Ph.D. at MIT under Paul Samuelson and Robert Solow, two Nobel Prize-winning economists who represented Keynesian thinking.
In CONFRONTING CAPITALISM: Real Solutions for a Troubled Economic System, Kotler draws on his background in economics, as well as his esteemed knowledge of marketing, to offer unique insights into the inner workings of capitalism. He writes: “Capitalism, management, and marketing must be joined in a comprehensive framework to understand marketplace developments and impacts.” The book examines fourteen major problems undermining capitalism today, and suggests solutions for returning to a healthier, more sustainable capitalism.
Financial Times said of the book “Critics of capitalism are not in short supply. Most are well-intentioned, but many are badly informed and make their arguments so poorly that capitalism can ignore them. But when the critic is Philip Kotler, capitalism needs to sit up and take notice.
Kotler is the author of over fifty books and many more journal articles. He has also won numerous marketing awards, was the first marketer ever to appear on a postage stamp (in Indonesia in 2003), and was inducted into the Marketing Hall of Fame in 2014.
The Business for Peace Award ceremony is open to the public. You can register here.