An increasing number of Millennials are now parents, which is making marketing to this diverse generation even more difficult than it already was. Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents by Jeff Fromm and Marissa Vidler teaches us to change how we think about this generation of digital natives. Journalists, booksellers, book reviewers, librarians, and media professionals interested in marketing strategies for this new generation of parents are invited to request Millennials with Kids for review.
Think you know your customer? Think again.
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.
Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:
Enlist Millennial parents as co-creators of brands and products • Promote purpose beyond the bottom line • Cultivate shareability • Democratize customer experience • Integrate technology • Develop content-driven campaigns that speak to Millennials • And more
A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household—and connect with these critical consumers in the complex participation economy.
Jeff Fromm is President of FutureCast, a Millennial marketing consulting firm, coauthor of Marketing to Millennials, and contributing writer at Forbes.
Marissa Vidler is founder and Research “Genius” of Clear Box Insights, a marketing research firm.
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