Spotlight on…No Sweat

Jacket image, No Sweat by Michelle SegarWe’re shining our spotlight on NO SWEAT: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness, by Michelle Segar, Ph.D., which has received ample media attention and acclaim for its unique approach to fitness and the psychology that undergirds consistent exercise. Dr. Segar’s commitment to showing that all movement counts and that the surest route to consistency is sheer enjoyment of movement has made her and No Sweat into media fire.

New York Times Personal Health columnist Jane Brody featured Dr. Segar and No Sweat in a column titled “Rethinking Exercise as a Source of Immediate Rewards”:

In her new book, she describes strategies to get even the most sedentary people off their duffs, starting with ways to overcome past failures and negative feelings about exercise that make it feel more like punishment than pleasure.

Health.com‘s piece featuring Dr. Segar and No Sweat on how to stop skipping workouts was soon additionally picked up at Time and CNN:

There are a lot of voices proclaiming that you “should” exercise—from your friends and family to your doctor and the media. But the most important voice is your own, says Segar: “Research suggests that a behavior change is more likely to ensue when you’ve identified what you really want from it.” You may be seeking better moods or stress relief, or maybe you just want to catch up with your workout buddy—it doesn’t matter, as long as you know what you’re after. (Not sure? Segar’s book can help you identify goals that will really work for you.)

Prevention cited Dr. Segar in “10 Weird Ways to Make Yourself Work Out–Even When You Really Don’t Want To”:

“I suggested that he stop running so hard if he disliked it so much. I assumed he would based on our conversation, but the next week he told me something that surprised me. As he was getting close to that final part, he realized it was a challenge he wanted to do instead of something he was supposed to do. That switch in the reason and meaning changed his whole experience. He started enjoying it instead of resenting it.”

Dr. Segar appeared on Forbes.com in an interview focusing on the self-care aspects of her book:

Michelle shares critical information about how we can modify our view of self-care, and integrate it more effectively into our lives, and why we need to.

Shape Magazine shared some of No Sweat‘s tips for self-motivation:

Having fun with your workouts helps you stick with ’em—research proves it. So, ready to kick short-term motivation to the curb and garner up the motivation needed to exercise for life?

Meanwhile, Women’s Health Magazine focused on how Dr. Segar’s ideas in No Sweat can help keep you exercising after weight loss in “Why Your Brain Doesn’t Want You to Keep Weight Off–And How to Fight It”:

“If instead, people were taught that plateaus are a real part of the process, to expect them, and not judge them as evidence against their progress, they would not become as disappointed,” says Segar.

On Gretchen Rubin’s blog, Dr. Segar took part in a more holistic interview, with questions about No Sweat and motivation but also her own habits:

You might be surprised by this, given the focus of my work, but scheduling regular bouts of physical activity is not one of my habits. My schedule varies wildly day by day — sometimes I’m in the office, sometimes I’m teaching, sometimes I’m attending a seminar out of town, sometimes I’m working at home. So I can’t just decide that Monday, Wednesday, and Friday I’m going to take a 45-minute walk, even though that’s what really replenishes me.
Instead, I do what I tell my coaching clients to do, and what I suggest in my book: I aim to move for a reasonable amount of time, not necessarily all at the same time, on most days of the week.

Dr. Segar also brought her knowledge and charm to the radio, including on WAMC’s 51%:

As Dr. Segar shares, her MAPS program revolves around four core points: Meaning, Awareness, Permission, and Strategy. It’s in her new book NO SWEAT: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness.

She appeared on RadioMD three times, discussing the Secret to Lasting Fitness Motivation, Self-Care, and Busting to the No-Pain, No-Gain Myth.

Congratulations, No Sweat and Dr. Michelle Segar, for all of these media appearances and many more!

Michelle Segar, author of NO SWEAT

MICHELLE L. SEGAR is a behavioral sustainability scientist and Director of the Sport, Health, & Activity Research and Policy (SHARP) Center at the University of Michigan. She holds a Ph.D. in Psychology and Master’s degrees in Health Behavior and Kinesiology. A sought-after advisor, her expertise has been featured in The New York Times, Forbes, Elle, Prevention, and other major media.

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