Women face a double standard when negotiating: play hardball and be seen as overly aggressive, or make concessions and expect far lesser rewards than male colleagues. Negotiation expert Yasmin Davidds sat down with the AMA Edgewise team to discuss her book, YOUR OWN TERMS: A Woman’s Guide to Taking Charge of Any Negotiation, and how women can negotiate best–not necessarily like men, but like the successful women they are.
Negotiation is always difficult but for women it can be a minefield of politics and unconscious biases. That’s why Dr. Yasmin Davidds, co-author of Your Own Terms, published by AMACOM, teaches gender-specific negotiation tactics. She leverages traditionally feminine strengths, such as collaboration, to work in women’s favor and get them the raise or promotion they’re after.
YASMIN DAVIDDS, PSY.D., is founder and CEO of the Women’s Institute of Negotiation (WIN) and the Latina Global Executive Leadership Program. She has trained thousands of corporate leaders across the globe.