Your product may be simple–a delicious green juice, a line of flavorful pickles, the canned chili you know will be the healthiest on the market. You also know that the path to getting it onto shelves is a lot more complex. RECIPE FOR SUCCESS: An Insider’s Guide to Bringing Your Natural Food to Market by Abigail Steinberg guides readers through every step of that process with the wisdom of an expert in the field. Journalists, booksellers, book reviewers, librarians, and media professionals interested in the natural foods market are invited to request Recipe for Success for review.
Get out of the kitchen—and into the stores.
Your special spicy pickles. Your crunchy coconut granola. The cookie recipe so good that no one believes it’s gluten-free….With the ever-increasing demand for natural foods, the time may be right to turn your culinary hobby into a moneymaker. But the path to retail success is strewn with obstacles—unless you have the guidance of someone who’s been there and done it.
Who is your target market? What sets your product apart? What’s your perfect price point? Recipe for Success gives you the benefit of an expert’s in-depth experience, taking you from initial conception to cashing out—and covering everything in between. Filled with real life examples, the book helps you:
Package and launch your product • Work effectively with distributors • Win the fiercely competitive battle for store placement • Prepare for trade shows • Deal with slotting fees, “free fills”, promotions, discounts, and demos • Negotiate broker partnerships • And more
Make no mistake: the natural foods industry is not user-friendly, but with this indispensable guide you can avoid the common—and highly expensive—traps many start-ups fall into . . . and make your dream business a delicious reality.
ABIGAIL STEINBERG began her career at Zevia, helping it become the fastest-growing natural product in the country. She has worked as a successful consultant and senior manager in the natural food industry for almost a decade.
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