Monthly Archives: December 2015

DRIVEN BY DIFFERENCE Now Available on NetGalley

Cover art for Drive by Difference by David Livermore Diversity alone won’t magically spur innovation—it’s just the first step. DRIVEN BY DIFFERENCE: How Great Companies Fuel Innovation Through Diversity by David Livermore identifies the keys to the effective management of diverse teams. Journalists, booksellers, book reviewers, librarians, and media professionals interested in workplace diversity and innovation are invited to request Driven by Difference for review.


Today’s workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes. Why are so few businesses seeing results?

Studies show that diverse teams are more creative than homogenous ones—but only when they are managed effectively. The secret is to minimize conflict while maximizing the informational diversity found in varied values and experiences. To do this, both leaders and team members need a high level of cultural intelligence, or CQ.

Drawing on success stories from Google, Alibaba, Novartis, and other groundbreaking companies, Driven by Difference identifies the management practices necessary to guide multicultural teams to innovation, including how to:

Create an optimal environment • Build trust • Fuse differing perspectives • Align goals and expectations • Generate fresh ideas • Consider the various audiences when selecting and selling an idea • Design and test for different users

Cultural differences can lead to gridlock, or they can catalyze innovation and growth. This research-based plan turns diversity’s potential into economic reality.

DAVID LIVERMORE, PH.D., is President and Partner at the Cultural Intelligence Center, a consultancy at the forefront of CQ assessment and development. The author of Leading with Cultural Intelligence, he has been cited by The Economist, Forbes, The New York Times, and The Wall Street Journal.

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NetGalley is a service for people who read and recommend books, such as book reviewers, journalists, librarians, professors, booksellers, and bloggers.

There are a number of different reading options for this e-galley:

Find all of AMACOM’s e-galleys on NetGalley.

You can review how to get AMACOM’s digital galley request approval on NetGalley HERE.


AMACOM Sales Conference 2016

What happens in a publishing sales conference? Since I’d never attended an official sales conference until this month (Sales & Marketing Assistant Janine here!), I found myself asking this question many times until the day itself last Wednesday. On the one hand, our sales conference is quite simple: we present our upcoming list to outside sales representatives, so that they have all the information and enthusiasm they’ll need when pitching our titles to booksellers around the country. On the other hand, the work that goes into sales conference preparation can be anything but simple.

Jenny Wesselmann Schwartz, AMACOM’s Director of Trade Sales and Marketing, oversees the entire conference and the long lead-up to the day itself. Her previous blog post on the topic proved invaluable to me in my first full sales conference cycle. In that post, she discussed book packaging from a sales perspective as well as the specific elements we create for our sales representatives:

As we get closer to sales conference, we start creating the tip sheets for the sales reps. Each includes a short summary of the book followed by bulleted sales handles, relevant specs, an author bio, and an overview of competitive books. We try to give the sales reps all the key information they might need on a sales call on one sheet of paper that they can leave with a buyer, if needed. The sales kits also include the tables of content, excerpts, endorsements and reviews, relevant articles, publisher and author marketing plans—everything we can think of that will help someone understand the book and its potential.

The sales reps also offer comments, if they see fit. This time, for our Spring/Summer 2016 List Sales Conference, one representative saw so much potential for one of our books that she suggested a much larger first print run–I wish I could tell you which book! On the flip side, a rep who also happens to be a surfing aficionado suggested a different cover for July 2016’s Make Your Own Waves. Turns out we New Yorkers picked a pretty unrealistic surfer image, and it’s a relief that he caught that. (Actually, Creative Director Cathleen had also questioned whether it was a realistic move for a surfer, but, she joked, she “didn’t want to make any waves!”)

My main concern heading into the sales conference: my two speeches. I presented The Healthy Workplace and The Essentials of Finance and Accounting for Nonfinancial Managers, Third Edition, and felt nervous for days before. Fortunately, the former theater kid in me emerged just as I reached the podium, and I remembered just how fun it is to deliver a performance (even a very direct one about, you know, finance and accounting). It should be fun–because, as Senior Editor Stephen S. Power pointed out to me, it’s all about transferring enthusiasm.

“Maybe 20 years ago, the agent Jim Hornfischer published an essay on ‘the chain of enthusiasm’–that is, the author transferring their enthusiasm for a project to their editor, the editor transferring it to sales and publicity, sales transferring it to the buyers and publicity transferring it to readers,” said Stephen. “So that’s my goal with speeches: to transfer the enthusiasm through one story, two numbers and, hopefully, even more humor.” (If you’re interested in the original essay, it’s available on the Hornfischer Literary Management website!)

So stay tuned for our forthcoming Spring/Summer 2016 Catalog! Our authors are excited, we’re excited, our sales reps are excited–and you will be too.


Dr. Joseph J. Luciani on the Big Three Enemies to Lifelong Weight Mastery

Why is it a whopping 80 percent of people who diet and lose weight quickly pack it right back on? Why, according to one British survey, has the average 45-year-old woman been on 61 diets since the age of 16? And why is it that in spite of spending $65 billion each year on weight-loss products and programs, 69.2 percent of Americans are either overweight or obese? Because we’re too focused on what we eat instead of why we eat it!

“In order to not be victimized by impulses, cravings, misperceptions, or mindless patterns, it’s imperative to know your enemies,” declares Joseph J. Luciani, Ph.D., a psychologist renowned for his self-coaching breakthroughs. In his new book, THIN FROM WITHIN: The Powerful Self-Coaching Program for Permanent Weight Loss (AMACOM January 2016), Dr. Luciani exposes the three enemies of healthy eating and lifelong weight mastery. In order not to be victimized by impulses, cravings, misperceptions, or mindless destructive patterns, it’s imperative to know and appreciate your enemies. They are:

  • Enemy #1: Adverse Circumstances. Pressures at work, relationship conflicts, financial strain, illness, the demands of rearing children—everyday life challenges are often out of our control and overwhelming. Yet adverse circumstances alone lack the power to drive us to binge; the driver is our interpretation of them. “While you can’t always prevent bad things from happening, you can control how you react to them,” Dr. Luciani assures. With his Self-Coaching techniques, anyone battling a weight problem can develop the self-discipline muscle necessary to resist destructive eating.
    • Enemy-awareness check: Before you start a meal or reach for a snack, ask yourself: What are the circumstances affecting my life at this moment?
  • Enemy #2: Harmful Emotions. Anxiety, irritability, stress, depression, even boredom can create the emotional chaos that compels us to seek the calming, distracting, anesthetizing qualities found in our go-to comfort foods. Like alcohol, nicotine, and cannabis, food can be used as self-medication. An avalanche of research supports the fact that certain foods—particularly those sweet, salty, and fatty pleasures—can have a potent sedative effect on tense emotions. Fortunately, our minds also possess the power to prevail over the harmful emotions that underlie our compulsions and urges. By using effective cognitive tools – such as his simple, three-step technique called “Self-Talk” – Dr. Luciani asserts you can actually retrain your brain to stop the destructive, self-sabotaging chatter associated with harmful emotions before they overwhelm you.
    • Enemy-awareness check: Before you start a meal or reach for a snack, ask yourself: What am I feeling right now?
  • Enemy #3: Destructive Habits. Human beings are creatures of habit. Although reflexive habits such as touch-typing, driving, and even buttoning a blouse or shirt are helpful, other habits such worrying, lethargy (a.k.a. being a couch potato), excessive rumination, or the habits associated with destructive eating can hold you and your life hostage. Being able to recognize the habitual nature of what you do, when you do it, and why you do it is pivotal to habit reformation and lifelong weight mastery.“It is absolutely essential that you accept the notion that habits—all habits—are learned. Furthermore,” Dr. Luciani stresses, “habits—all habits—can be broken.” Using doable challenges, exercises and drills designed to increase your awareness and self-discipline muscle, the goal, according to Dr. Luciani, is “habit re-formation,” (i.e., changing destructive patterns into positive habits).
    • Enemy-awareness check: Before you start a meal or reach for a snack, ask yourself: What patterns am I aware of at this moment? (For example: “When I’m upset, I tend to binge on anything sweet.” “Whenever I drink wine, I always overeat.”)

JOSEPH J. LUCIANI, PH.D., is a practicing clinical psychologist and author of the internationally bestselling Self-Coaching and The Power of Self-Coaching. An in-demand speaker and expert, Dr. Luciani is featured frequently in major media, including MSNBC, CNBC, Hallmark Channel, Discovery Channel, NPR, USA Today, Cosmopolitan, Redbook, Fitness, Health, Shape, and O, The Oprah Magazine.


Cover art for Beating the Workplace Bully by Lynne Curry Bullying doesn’t always end with grade school–and when it happens in the office, there’s a lot at stake. BEATING THE WORKPLACE BULLY: A Tactical Guide to Taking Charge by Lynne Curry gives readers the strategies to rise above (and sometimes combat) office tyrants. Journalists, booksellers, book reviewers, librarians, and media professionals interested in workplace issues are invited to request Beating the Workplace Bully for review.


Bullies aren’t limited to the playground. These days, they roam our offices and can be found everywhere from break rooms to boardrooms. They don’t steal your lunch money, but they can make your work life a living hell—and even ruin your career.

Whether the bully is a boss or a coworker…whether you’re the target of manipulation, intimidation, verbal abuse, or deliberate humiliation, Beating the Workplace Bully will show you how to fight back. Filled with exercises, assessments, and real-life examples, this empowering guide helps you recognize what’s been making you a victim…and reveals how to:

Avoid typical bully traps • Remain aware and in charge • Move past your fear • Calm yourself in any confrontation • Keep your dignity intact • Build confidence • Handle sneak attacks • Strengthen your resolve • Understand the steps that your employer or supervisors can take to address the issue • Combat cyberbullying • And more

With this practical, personal coaching program in your corner, you can reclaim your power—and defeat the office bully once and for all.

LYNNE CURRY, PH.D., is President of The Growth Company, Inc., Alaska’s largest management consulting firm. An expert workplace coach, HR consultant, trainer, and mediator, she pens a weekly business column for the Alaska Dispatch News.

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NetGalley is a service for people who read and recommend books, such as book reviewers, journalists, librarians, professors, booksellers, and bloggers.

There are a number of different reading options for this e-galley:

Find all of AMACOM’s e-galleys on NetGalley.

You can review how to get AMACOM’s digital galley request approval on NetGalley HERE.

Random Quotes from New Books This December

Be a Network Marketing Leader: Build A Community to Build Your Empire by Mary Christensen

Jacket cover of Be A Network Marketing Leader

“Coaches focus on action, not information. They guide, support, and encourage their team members to cultivate the strengths that will help them advance and eliminate the weaknesses that pose a threat to their progress. … More information does not lead to more action. Experience is the best teacher, and your team members will learn their most valuable lessons at the front lines, making calls, consulting, and presenting. That’s when they will benefit most from your guidance, encouragement, and support” (page 146-7).

MARY CHRISTENSEN is one of the most sought-after speakers on the direct selling circuit. Honored as the “Best of the Best Worldwide” by the Multilevel Marketing International Association, she is the author of Be a Network Marketing Superstar, Be a Recruiting Superstar, Be a Party Plan Superstar, and Be a Direct Selling Superstar.

christensen books

Want to sample other AMACOM books? Check out our Random Quotes from New Books series.