Technology has grown more complicated than ever, and so has explaining its nuances to a wider audience. That wider audience can’t be ignored: you need them for funding, publicity, consumer adoption, and more. Frank Pietrucha sat down with the AMA Edgewise team to discuss his book, SUPERCOMMUNICATOR: Explaining the Complicated so Anyone Can Understand, and how to make your complex work clear:
Technology is changing our vocabulary, creating new acronyms, buzzwords, and concepts every day. It can be hard to keep up. Frank Pietrucha, author of Supercommunicator, published by AMACOM, has plenty of tips on how to explain our technical knowledge to nontechnical listeners.
FRANK PIETRUCHA, president of Definitive Communications, has over 25 years of experience helping start-ups, established companies, and government agencies make challenging topics more accessible.