Sample Chapter of JOBS TO BE DONE Now Available

When Clayton Christensen proposed that innovators should create products not based on customers’ attributes but for their “jobs to be done,” many lauded the idea–but for those seeking to put it into practice in their own businesses, no guide existed. This November, that guide will be available to you, and we’ve uploaded a sample chapter for a sneak peek.

Jobs to Be Done: A Roadmap for Customer-Centered Innovation by Stephen Wunker, Jessica Wattman, and David Farber
Jacket cover of Jobs to be Done

Stephen Wunker worked with Clayton Christensen for years, building out consulting practices based on his teachings. He now runs New Markets Advisors, where has a long track record of creating successful ventures for his own companies and on behalf of clients. Jessica Wattman is the consultancy’s Director of Social Innovation, and David Farber is a Manager at the Boston-based firm.

Click here or on the cover image for your free sample chapter.

jobs-to-be-done-sample-chapter

Save

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s