Sample Chapter of JOBS TO BE DONE Now Available

When Clayton Christensen proposed that innovators should create products not based on customers’ attributes but for their “jobs to be done,” many lauded the idea–but for those seeking to put it into practice in their own businesses, no guide existed. This November, that guide will be available to you, and we’ve uploaded a sample chapter for a sneak peek.

Jobs to Be Done: A Roadmap for Customer-Centered Innovation by Stephen Wunker, Jessica Wattman, and David Farber
Jacket cover of Jobs to be Done

Stephen Wunker worked with Clayton Christensen for years, building out consulting practices based on his teachings. He now runs New Markets Advisors, where has a long track record of creating successful ventures for his own companies and on behalf of clients. Jessica Wattman is the consultancy’s Director of Social Innovation, and David Farber is a Manager at the Boston-based firm.

Click here or on the cover image for your free sample chapter.




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