Geoffrey Colon recently sat down with the AMA Edgewise team to discuss his book, DISRUPTIVE MARKETING: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal. “You have to look at it as almost creative destruction,” Colon says of disruptive marketing. It might sound scary, he acknowledges, since humans are creatures of habit and rules–but customers these days don’t have habits quite as hard and fast as before, and marketers need to be agile enough to roll with it.
Today on Edgewise Geoffrey Colon, author of the new AMACOM book Disruptive Marketing, joins us for a freewheeling conversation about music, technology, ethics, and taking the fear out of failure.
Geoffrey Colon is a Communications Designer and Social Data Expert at Microsoft, and was previously Vice President of Digital Strategy at Ogilvy & Mather.