Paul J. Zak recently sat down with the AMA Edgewise team to discuss his book, TRUST FACTOR: The Science of Creating High-Performance Companies. Zak knows the science behind the importance of trust in business–and, most importantly for you, how any business can harness it to create a better company culture and lasting results.
High trust organizations are happier; happier profits and happier employees. Paul Zak was part of the team of scientists who first made the connection between oxytocin and trust and is the author of The Trust Factor, published by AMACOM. He joins us to talk about the business case for building trust and how it’s worked for many companies.
Paul J. Zak, Ph.D. is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology, and Management at Claremont Graduate University. He was part of the team of scientists that first made the connection between oxytocin and trust—and his TED talk on the topic has received over a million views. He has appeared on CNN, Fox Business, Dr. Phil, Good Morning America, ABC World News Tonight, and is the author of The Moral Molecule.