Paul Smith on Selling with a Story

Jacket cover of Sell with a Story by Paul Smith Paul Smith recently sat down with the AMA Edgewise team to discuss his book, SELL WITH A STORY: How to Capture Attention, Build Trust, and Close the Sale (AMACOM September 2017). Storytelling is one of the most powerful tools in any salesperson’s arsenal, and Smith shares how to put it to use at any stage in the sales cycle for maximum results.

Paul Smith, author of Lead with a Story and Parenting with a Story, has come out with a third installment of the series: Sell with a Story. He joins us to talk about how to set aside a portion of your sales pitch to tell stories to make your selling even more effective.

Listen to Paul Smith on the AMA Edgewise Podcast.

Paul Smith, author of Sell with a Story

 

Paul Smith is a popular speaker and expert trainer on business storytelling techniques. A former Procter & Gamble executive, his clients include Hewlett Packard, Bayer Medical, Progressive Insurance, Walmart, and other distinguished companies. As the author of Lead with a Story, his work has been featured in The Wall Street Journal, Inc., Time, Forbes, The Washington Post, Success, and Investor’s Business Daily.

 

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.

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