StartSuccssflBiz-IncThe go-to source for entrepreneurs, Inc. spotlights celebrated company-builders from all different walks of life who have taken markedly different paths to success. Over more than three decades of interviews, the publication’s editors have observed common patterns and identified the mindset that sets the best entrepreneurs apart from the pack. Drawing on these insights and lessons, Colleen DeBaise’s Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire (AMACOM February 2017) gives new and aspiring entrepreneurs a valuable edge on creating their own business success story.

Journalists, booksellers, book reviewers, librarians, and media professionals interested in entrepreneurship and business development are invited to request Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire for reviews.

Let Inc. help launch your dreams.

Makers, doers, and dreamers – for decades they have turned to Inc. for help in getting their businesses off the ground. The publication’s keen advice clarifies the process, while startup stories fuel aspirations and spark action.

Warby Parker shook up the eyewear sector with its innovative, socially conscious business model. Skullcandy tapped into the surfing, skateboarding, and hip-hop scenes-and built a standout audio brand. All along, Inc. was there, capturing triumphs, setbacks, and lessons learned.

Now, Start a Successful Business gathers these important lessons into a single path-charting guide. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages:

Come up with a brilliant business idea. Select the best structure and strategy for your startup. Figure out funding. Get the word – and get customers. Dig deep to discover their wants and needs. Become an exceptional leader. Prepare to go global.

Throughout, celebrated entrepreneurs share ideas that worked for them, including where Sarah Blakely got the inspiration for Spanx, how Elon Musk stays insanely productive, why Rent the Runway ditched the business plan, and how a hashtag accelerated Airbnb’s success.

With a fleet of trusted experts by your side, starting a business will be faster, less confusing – and a whole lot more fun.

COLLEEN DEBAISE (East Hampton, NY) is contributing editor at Inc., podcast host at The Story Exchange, founder of Hampton Bee, and author of The Wall Street Journal Complete Small Business Guidebook. She has written for The New York Times, Entrepreneur, BusinessWeek, SmartMoney, and other national publications.


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