Author Archives: AMACOM

Webinar: Golden Rules of Etiquette for Business Events

Thomas,RosanneOur American Management Association New Media Team will be doing a webinar with Rosanne J. Thomas author of Excuse Me: The Survival Guide to Modern Business Etiquette, on December 7th. She will be discussing the art of good manners during company events such as conferences and holiday celebrations. It’s the perfect way to learn what to do as well as what not to do in a relaxed, yet professional, setting.

Golden Rules of Etiquette for Business Events

Thursday, December 7th, 2017

12:00 PM – 1:30 PM ET

Price: $199

REGISTER HERE

From holiday celebrations to conferences, team dinners and corporate retreats — work events are often held in a relaxed, yet professional, environment. These gatherings offer a wonderful opportunity to connect with coworkers and interact with power-players, but they can be disastrous to your career if you don’t mind your manners.

Yet few of us are trained in the art of good manners at such gatherings.

That is where this webinar comes in. For 90 minutes, you will learn how to present yourself to impress at conferences, meetings, networking events, cocktail parties and other social gatherings.

You’ll gain practical insight into what to do, how to do it and especially what to avoid.

You never know who you might meet. Having good business manners may make the difference between advancing your career and missing out on a valuable opportunity.

Click HERE to sign up for the webinar

ExcuseMeROSANNE J. THOMAS is founder and president of Protocol Advisors, Inc., specialists in providing business etiquette training to professionals at respected organizations from Tiffany & Co. to Boeing. She also helps prepare students at top colleges and universities to achieve the highest degree of workplace success. She lives in Boston, Massachusetts.

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THE ONE PERCENT EDGE Now Available on NetGalley

One-PercentEdgeRemember Polaroid? Firestone? Montgomery Ward? RadioShack? Like hundreds of once-booming businesses, these fallen giants failed to anticipate and adapt to change. Driven by technology and globalization, change has become the constant state of the business climate. Long-term strategic planning is obsolete. Playing catch-up is for losers. Business leaders need to be visionary and agile—that’s all a given. The challenge is how to make foresight and innovation doable on a day-to-day basis.

Journalists, booksellers, book reviewers, librarians, and media professionals interested in small business are invited to request Susan Solovic’s The One Percent Edge: Small Changes That Guarantee Relevance and Build Stable Success.

It presents a six-step process for making incremental adjustments in seven core areas: leadership, customer relations, products and services, people, marketing, operations, and finance. With diligent application, step by step and tweak by tweak, any business will continually improve, be proactive rather than reactive, and stay competitive.

SUSAN SOLOVIC is an Internet pioneer and attorney, as well as a trusted authority on small business issues. A former small business contributor on ABC News, she regularly appears on Fox Business, Wall Street Journal’s “Lunch Break,” and Newsmax. She is also a featured blogger on Constant Contact, Entrepreneur, and FoxBusiness.com, among other sites, and author of The New York Times bestselling It’s Your Biz (AMACOM, 2011). She lives in Jupiter, Florida. Her coauthor, RAY MANLEY is a freelance writer and content marketing expert based in Nashville, Tennessee.

 

Logo for NetGalley
NetGalley is a service for people who read and recommend books, such as book reviewers, journalists, librarians, professors, booksellers, and bloggers.

There are a number of different reading options for this e-galley:

Find all of AMACOM’s e-galleys on NetGalley.

You can review how to get AMACOM’s digital galley request approval on NetGalley HERE.

THE INTROVERT’S EDGE Now Available on NetGalley

IntrovertsEdgeMany highly skilled and talented people start businesses with dreams of earning a comfortable income doing what they love. Sadly, promising service-based businesses often fail because many highly skilled and talented people are introverts. How can small-business owners and solopreneurs who dread talking to people excel at selling to strangers?

Journalists, booksellers, book reviewers, librarians, and media professionals interested in sales and business are invited to request Matthew Pollard’s The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone (AMACOM January 2017) for review.

The Introvert’s Edge doesn’t focus on the sale itself, but on a sales system that helps introverts feel sincere instead of sales-y. Powerful and practical, the book reveals how to:

Find natural confidence. Prepare for every situation. Present your value so that customers want to buy. Sidestep objections. Judge when the customer’s ready to buy. Ask for the sale – without asking. Continually adapt and improve. Profit from a process that doesn’t rely on personality. Enjoy sales.

With stories of introverted entrepreneurs, salespeople, and business owners who went from stagnant to success, The Introvert’s Edge shows you how to succeed in sales – without changing who you are.

MATTHEW POLLARD (Austin, TX), known as “The Rapid Growth Guy,” works with businesses around the world, from startups and service professionals to Microsoft and Capital One. Responsible for five zero-to-million-dollar businesses, he also founded Austin’s Small Business Festival, now nationwide. A native of Australia, he now lives in the United States. DEREK LEWIS (Baton Rouge, LA) is a business ghostwriter who works with leaders from the IMF, SAP and the Red Cross, among others.

 

Logo for NetGalley
NetGalley is a service for people who read and recommend books, such as book reviewers, journalists, librarians, professors, booksellers, and bloggers.

There are a number of different reading options for this e-galley:

Find all of AMACOM’s e-galleys on NetGalley.

You can review how to get AMACOM’s digital galley request approval on NetGalley HERE.

Podcast: Stephen Woessner on Profitable Podcasting

Podcast consumption has been on a steady uptick and isn’t going anywhere. Hosting a podcast is a great form of publicity and business development for even the smallest business owners but getting started can be daunting. Stephen Woessner, author of Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans, published by AMACOM, shares some ideas to allay your biggest fears about starting your own podcast.

ProfitablePodcastingPodcasting offers rich opportunities, especially if you get in early and do it right. Based on the author’s  experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing, and monetizing podcasts in any industry.

Listen to Stephen Woessner on the Edgewise Podcast!

Woessner

Stephen Woessner is founder and CEO of the digital marketing agency Predictive ROI, and host of Onward Nationthe top-rated daily podcast for business owners.

 

 

 

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.

Random Quotes from New Books this November

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr Thompson

 DoGood“Technology has opened all our eyes—not only those of Millennials and Gen Zers—to new cultures and new lifestyles. And in doing so, it has widened everyone’s opportunities for belonging to global communities, alongside local ones, and to virtual groups side by side with physical cliques. Our technologically facilitated interconnectedness naturally promotes more fluid self-definition. Although some people have always broken out of their social group or taken on multiple personas, they historically did so cautiously—and, societally, not at such a large scale.” (p. 185)

Don’t Pay for Your MBA: The Faster, Cheaper, Better Way to Get the Business Education You Need by Laurie Pickard

DontPayMBA

“What will you do with your education? Or,
to put it another way, what skills will you learn and how will you use them to forward your career? Just sitting in a classroom or clicking your way through an online course won’t land you a job or win you a promotion or attract investors to your new business idea, unless you can put your education to work in the real world. An education is not the sum total of hours spent in the classroom or a gilt-edged degree hanging on your wall; it’s a key to solving problems and performing tasks that employers and investors value.   Money chases value, not vice versa.” (p. 60)

The Inside Guide to Funding Real Estate Investments: How to Get the Money You Need for the Property You Want by Ross Hamilton

InsideGdFundiingREInvstmts

“For anyone involved in real estate, it is very important to understand what asset-based lending is and how to find quality asset-based real estate lenders. Asset-based lending is a broad term that usually describes lending that is specifically used for business purposes. At its very core, asset-based lending is a business loan that is secured by some sort of asset as collateral. Assets can include a real property, business inventory, accounts receivable, or other balance sheet assets.” (p. 13)

Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World by Allen Adamson and Joel Steckel

ShiftAhead

“Leaders of all organizations can’t help but know today that they face the threat of “disruption,” as they’ve watched companies such as Amazon, Google, Airbnb, and Netflix transform retail, advertising, travel, and media. It’s using threat of disruption as a positive prompt for sustainable, innovative solutions that separates the winners from the losers in making the shift.” (p. 13)

 

November Books 2017

Want to sample other AMACOM books? Check out our Random Quotes from New Books series.