Author Archives: Irene

Webcast Archived: 5 Proven Approaches for Mitigating Project Failure

Photo of Glen B. Alleman, author of Performance-Based Project ManagementThe American Management Association New Media team hosted a webcast with Glen B. Alleman, author of Performance-Based Project Management: Increasing the Probability of Project Success. Alleman discussed five principles that will help you increase the probability of project success and show you how to apply them to a broad range of projects.


Wednesday, April 22, 2015
12:00 PM – 1:00 PM Eastern
Fee: Complimentary
Meeting Number: 17874-00001
Find the Archived Webcast Here

Your schedule is set, the budget determined, talent deployed, best practices adhered to every step of the way—and still the project fails. Often missing are these five principles:

  1. Communicating your project’s success factors (or ultimately being “Done”) in meaningful units of measure to your decision makers
  2. Planning to reach “Done” at the needed time for the required budget
  3. Planning for all the resources that must be in place to reach “Done”
  4. Identifying what impediments you will encounter along the way to “Done” and how you are going to handle them
  5. Knowing how you will measure progress to your plan, to ensure that you are “Done” on or before estimated completion date, at or below your planned budget, and that project outcomes meet the needs of your customer

These five immutable principles have tailorable practices and processes depending on project domains, each based on the principles. But these principles are immutable in that they are the foundation of success for all projects.

Find Glen B. Alleman’s AMA Webcast Here

Jacket Cover of Performance-Based Project Management by Glen B. AllemanGlen B. Alleman leads the Program Planning and Controls practice for Niwot Ridge, LLC. In this position Glen brings his 30 years of experience in program and project management, systems engineering, software development, and general management to bear on the problems of performance-based management. Glen’s Project and Program Management experience includes space, defense, enterprise IT, and software intensive systems in a variety of firms including Logicon, TRW, CH2M Hill, SM&A, and several consulting firms before joining Niwot Ridge, LLC. He is the author of Performance-Based Project Management® and writes the blog Herding Cats.

Millennials with Kids Now Available on NetGalley

Jacket cover of Millennials with Kidsby Jeff Fromm and Marissa VidlerAn increasing number of Millennials are now parents, which is making marketing to this diverse generation even more difficult than it already was. Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents by Jeff Fromm and Marissa Vidler teaches us to change how we think about this generation of digital natives. Journalists, booksellers, book reviewers, librarians, and media professionals interested in marketing strategies for this new generation of parents are invited to request Millennials with Kids for review.

Think you know your customer? Think again. 

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.

Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:

Enlist Millennial parents as co-creators of brands and products • Promote purpose beyond the bottom line • Cultivate shareability • Democratize customer experience • Integrate technology • Develop content-driven campaigns that speak to Millennials • And more

A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household—and connect with these critical consumers in the complex participation economy.

Jeff Fromm is President of FutureCast, a Millennial marketing consulting firm, coauthor of Marketing to Millennials, and contributing writer at Forbes.

Marissa Vidler is founder and Research “Genius” of Clear Box Insights, a marketing research firm.

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NetGalley is a service for people who read and recommend books, such as book reviewers, journalists, librarians, professors, booksellers, and bloggers.

There are a number of different reading options for this e-galley:

Find all of AMACOM’s e-galleys on NetGalley.

You can review how to get AMACOM’s digital galley request approval on NetGalley HERE.

Random Quotes from New Books This May

Jacket cover of Persuasion Equation by Mark RodgersPersuasion Equation: The Subtle Science of Getting Your Way by Mark Rodgers

Analytical Behavior: You’d think all Analyticals are from Missouri. They say, ‘Show me the logic. Show me the principles. Show me the data. Show me the objective third-party analysis.’ This is the modus operandi for Analyticals. They want to know not only if something works, but how and why and who says. Others may see them as lacking energy or acting aloof, but don’t be fooled: They are using their energy for mental processing and consideration of all angles of a given topic. Analytics don’t make friends easily or quickly, but once they do, relationships are important. Like Amiables, they avoid risk, because their desire to be right is almost all-consuming” (page 49).

Jacket cover of Whoever Tells the Best Story Wins, Second Edition by Annette SimmonsWhoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact, Second Edition
 by Annette Simmons

“No matter how skilled you are at storytelling, all stories can be distorted by premature feedback comes in the form of ‘Can I make a suggestion?’ One time I got a ‘suggestion’ and, as a result, I dropped a detail out of a story when next I told it. The story fell flat without it, so I put that detail back in. I’ve since come to the conclusion that the person who made the suggestion may have felt judged by his interpretation of what that detail meant. After reflecting, I realized that I wanted this detail to provoke self-examination. I had said, ‘Nasrudin had not prepared his words to touch the hearts and minds of the people; he thought he could wing it.’ My choice of wording makes ‘winging it’ sound like an act of hubris. I’m OK with that. If I can save anyone from suffering through unprepared, stream-of-consciousness ramblings, it is worth it. Opening the floor to criticism often gives you more information about your listeners’ pet peeves than the quality of your story. Appreciations are much more reliable in finding the parts of your story that work and letting the other parts die on the vine” (page 43).

Jacket cover of Learning to Succeed by Jason WingardLearning to Succeed: Rethinking Corporate Education in a World of Unrelenting Challenge by Jason Wingard

“Small start-up organizations are focused on almost everything at once—funding, hiring, product production or service development, branding, selling, keeping pace with the competition, and other priorities. But, more than anything else, they are obsessed with survival. New companies are founded for all kinds of reasons: the belief in an unmet demand for a product or service can be delivered better or more efficiently, or both; the notion that they are well positioned to offer a solution that meets a specialized or unique market need, and a host of others. But, until it can achieve some kind of consistent revenue and profit, its leadership drives forward putting out fires in crisis management mode. There is usually some basic planning with regard to systems, operations, and development—and theoretically, the more funding, the more planning—but still, there’s a company-wide obsession with getting the job done however possible. Training is usually “on the job.” Managers live in crisis mode. And, in almost all but the very best-funded cases, analysis, strategic planning, and reevaluation of internal systems takes a backseat to the challenges at hand” (pages 108 & 109).

Want to sample other AMACOM books? Check out our Random Quotes from New Books series.

Philip Kotler to Speak at Oslo Business for Peace Award Ceremony

Photo of Philip Kotler, author of Confronting CapitalismThe Business for Peace Foundation will be welcoming Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and author of CONFRONTING CAPITALISM: Real Solutions for a Troubled Economic System, as a speaker at the Oslo Business for Peace Award ceremony. The ceremony takes place in Oslo, Norway on May 6th.

The Business for Peace Foundation is a non-profit foundation based in Oslo, Norway. Each year, the foundation names up to seven Honorees who receive the Oslo Business for Peace Award, in recognition of their individual and outstanding business worthy contribution to the building of trust, stability and peace. The Honorees are selected by an independent committee composed of winners of either the Nobel Peace Prize or Nobel Memorial Prize in Economic Sciences.  According to the Foundation, the Honorees “are living proof that it is possible to marry solid business performance with higher purposes, as a counter to those who claim that ‘the business of business is business.’”

At the award ceremony, Philip  Kotler will talk about how corporate social responsibility is evolving into higher levels of corporate commitment. According to Kotler, “More companies are ready to share with the public on an annual basis their investments in the four pillars of sustainability – their people, partners, products and the planet.”

Widely acknowledged as the world’s foremost expert on strategic marketing, Professor Kotler is also a classically trained economist. He earned his Master’s in Economics at the University of Chicago under the famed Nobel laureate Milton Friedman, who represented free-market thinking. He went on to pursue his Ph.D. at MIT under Paul Samuelson and Robert Solow, two Nobel Prize-winning economists who represented Keynesian thinking.

Jacket cover of Confronting Capitalism by Philip Kotler

In CONFRONTING CAPITALISM: Real Solutions for a Troubled Economic System, Kotler draws on his background in economics, as well as his esteemed knowledge of marketing, to offer unique insights into the inner workings of capitalism.  He writes: “Capitalism, management, and marketing must be joined in a comprehensive framework to understand marketplace developments and impacts.”  The book examines fourteen major problems undermining capitalism today, and suggests solutions for returning to a healthier, more sustainable capitalism.

Financial Times said of the book “Critics of capitalism are not in short supply. Most are well-intentioned, but many are badly informed and make their arguments so poorly that capitalism can ignore them. But when the critic is Philip Kotler, capitalism needs to sit up and take notice.

Kotler is the author of over fifty books and many more journal articles. He has also won numerous marketing awards, was the first marketer ever to appear on a postage stamp (in Indonesia in 2003), and was inducted into the Marketing Hall of Fame in 2014.

The Business for Peace Award ceremony is open to the public. You can register here.

Webcast Archived: 5 Steps to Gain Control Under Pressure: Tips from an FBI Hostage Negotiation Trainer

Photo of Mark Goulston, author of Just ListenThe American Management Association New Media team hosted a webcast with Mark Goulston, author of Just Listen: Discover the Secret to Getting Through to Absolutely Anyone, Paperback Edition. Dr. Goulston discussed the steps that you can take to keep your composure and focus when stressful circumstances arise.


Wednesday, April 8, 2015
12:00 PM – 1:00 PM Eastern
Fee: Complimentary
Meeting Number: 17872-00001
Find the Archived Webcast Here

You don’t get a second chance to make a first impression, and if you lose control, people will always know that part of you exists and it will work against you.  Dr. Goulston will share the 5 steps to gain control under pressure so you become that cool, calm, and collected person that you always wanted to be, but didn’t think you could.  Among the things you will learn in this webcast are:

  • How your amygdala hijacks you to kick you off balance and how you can foil such a hijack
  • How to talk yourself down from fear and anger to acceptance and control
  • How to have your internal mentors talk you back into control and how to remember what they meant to you
  • How to realize that an “ounce of anticipation” is worth a “ton of poise”
  • How to stay on diets and exercise regimens by making a Santa’s list of who’s been naughty and nice to you

Find Mark Goulston’s AMA Webcast.

Jacket cover of Just Listen, paperback edition by Mark GoulstonMark Goulston is a psychiatrist, business consultant, executive coach, and FBI and police hostage negotiation trainer. A bestselling author whose books include Get Out of Your Own Way and Get Out of Your Own Way at Work, he writes a column on leadership for Fast Company and Solve Anything with Dr. Mark for Tribune Media Services and is frequently called on to share his expertise by the media, including the Wall Street Journal, Harvard Business Review, Fortune, Newsweek, Time, Reuters, NPR, CNN, Fox News,and the Oprah and TODAY shows.