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Random Quotes from New Books this October

Find the Fire: Ignite Your Inspiration–and Make Work Exciting Again by Scott Mautz 


When inspiration isn’t evoked after a sustained period, your belief that it will ever show up rapidly wanes. You begin to mentally write off your job as hopeless and may even miss signals of inspiration trying to break through along the way – a double whammy. You deserve an occasional window of evoked inspiration to go along with the doors of inspirational opportunities you’re about to open elsewhere.  To enable this, proactivity, not passivity is the way forward. Hunting for external stimulus likely to spur inspirational opportunities you’re about to open elsewhere. (p. 17)

High-Impact Interview Questions: 701 Behavior-Based Questions to Find the Right Person for Every Job 2nd edition by Victoria A. Hoevemeyer, Foreword by Paul Falcone 


Culture fit matters. When an employee’s values are aligned with the company’s, the organization’s brand comes to life in the behavior and actions of the employee.  And this is exactly what customers look for. It’s what hooks them and makes them customers for life. Just look at Starbucks. It hires people who deliver a perfect cup of coffee and provide an experience that, regardless of which store you are in, is perfectly aligned with its culture and brand (p. 44)

Raise Your Team’s Employee Engagement Score: A Manager’s Guide by Richard P. Finnegan 

RaiseYrEmpEngmtScore-NEW-2.inddAre all work – related questions okay? Yes. Should I ask if little Johnny’s knee is okay since hurting it in Little League? Yes. How should I respond if an employee tells me his marriage is ending? With empathy and care, but without asking detailed questions that are not your business. The important message is that each one of your employees wants to know that you care about their happiness, in all corners of their lives. Even the employees who seem most distant or who perform least well.  (p. 9)

The Real Estate Investor’s Pocket Calculator: Simple Ways to Compute Cash Flow, Value, Return, and Other Key Financial 2nd edition by Michael C. Thomsett


The range of financial topics that are involved in finding, buying, and managing real estate investments is significant. This book breaks down the daunting range into a series of focused chapters, explains how the important measurements of value and feasibility are made, and explains how you then apply the information to smart decision making. (Introduction)



October Books 2017

Want to sample other AMACOM books? Check out our Random Quotes from New Books series.




Random Quotes from New Books this September

Profitable Podcasting: Grow Your Business, Expand Your Platform, And Build A Nation Of True Fans by Stephen Woessner 


“Rest assured, you have not missed the podcasting wave.The sun has not set on your opportunity. This is the perfect time for you to get started. In fact, this may be the perfect time to get started because the trailblazers have gone before you. A path had been marked, and you can learn from their success and failures. Your learning curve will be shorter so that growing your business, will be the most efficient it has been for any business owner up to this point.” (pages 8 and 9)


Retire On Real Estate: Building Rental Income for a Safe and Secure Retirement  by K. Kai Anderson 


“You can’t change the fact that you don’t have a workplace pension, or that you have a very small pension, or whatever the case may be for you. Yet, you do have the ability to create a pension-like plan for yourself, through real estate. It’s up to you to understand this difference and take action.” (page 11)



The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction – The Real Truth About Life in Sales by Ken Kupchik 


“Sales is stressful, demanding, frustrating, and also incredibly fun and rewarding. There is no other profession with as many ups, and downs, where you can go from crying in the bathroom one minute to popping a bottle of champagne the next and then back to crying in your car all in the same day. This book is for anyone who is brave enough to wake up in the morning, drink an unnatural amount of caffeine, and live the life of a salesperson. It’s rarely easy, but oftentimes it’s worth it” (page 1)


September Books 2017

Want to sample other AMACOM books? Check out our Random Quotes from New Books series.



Why Plant-Based Diets Work So Well for Athletes–and Everyone


The following is a guest post by Micaela Cook Karlsen, author of A PLANT-BASED LIFE: Your Complete Guide to Great Food, Radiant Health, Boundless Energy, and a Better Body (AMACOM July 2016). She and we here at the AMACOM Books Blog were thrilled to see that Josh LaJaunie, winner of the Runners’ World cover search, includes his plant-based diet among the choices that drive his success. Read on to find out how effective plant-based life can be for athletes and weight loss.

With athletes like Runners’ World cover winner Josh LaJaunie making their appearance, plant-based diets are becoming more and more common among elite athletes–with good reason! The roster of plant-eating top athletes is significant and includes names such as Olympic track star Carl Lewis, Australian Olympic swimmer Murray Rose, MMA fighter Mac Danzig, and heavyweight champion Mike Tyson, who credits his diet with helping him shed 130 lbs in retirement.  While the research is still young, there appear to be no disadvantages in performance, and many athletes claim by eating plant-based meals they recover faster between their workouts.

For Josh LaJaunie, the path to ultra-marathoning began with very simple workouts and a massive change in diet. While he had started running and lifting with a gym buddy, he still weighed 320 lbs. He credits a 100% plant-based with helping get down to 190 lbs, allowing him to amp up his runs and make him a serious long-distance competitor.

Why is plant-based eating so useful for athletes? The full picture on how it may help with performance remains to be uncovered, but we do know plant-based eating provides the easiest path to healthy weight that there is. And a healthy weight is what catapulted Josh towards elite running. Here are the top 6 reasons plant-based diets are good for weight loss and maintenance:

  1. You eat the perfect amount of calories without counting calories.
    The stomach holds about a liter, which is roughly 500kcal of whole, unrefined plant foods. Multiply that by 3 meals and add a couple snacks, and you end up with roughly 2000kcal, or just under. That happens to be around what most adults need in a day! When you focus on eating the right foods, you don’t need to be strict about the quantity–your body naturally sorts it out for you. Because of the lower calorie density of whole plant foods, it’s easy to eat the right amount.
  2. You won’t feel deprivation – fiber fills up your stomach so you naturally feel satisfied for longer.
    Eating fewer calories doesn’t have to mean that you feel hungry throughout the day!  There is no fiber in animal food, and very little in processed food – but it’s found in abundance in plants. The high fiber content makes your stomach and intestines feel satisfied longer because the food is digested more slowly. This is what people mean when they say oatmeal “sticks to your ribs”.
  3. Eating plant-based can supercharge your workout results.
    While exercise is definitely important for optimum health, strength, and long-term weight maintenance, exercise without changing diet often has disappointing results for weight loss. This is partly because of the calorie density of whole plant foods – it would take 40 min of running and 1 ½ hours of walking to burn just 100g of parmesan cheese – but only 9 min of running and 17 min of walking for that same 100g of sweet potato. It’s also partly because of the nutrients these whole plant foods provide.
  4. You’ll have improved vitality and alertness – making it more likely you’ll exercise.
    Once you quit eating heavy, animal-based foods and processed food, you may be surprised to find out how light, energized, and ready to take on the world you feel! Most people who switch to a totally plant-based diet report improved energy and decreased feelings of sluggishness, especially after meals. This could make the difference for you in sticking with a workout routine.
  5. Did I mention it’s fun and delicious?
    Many people who switch to a plant-based diet are surprised to find they eat more different types of foods, not less. There are colors, flavors, and a variety of different cuisines that all lend themselves to amazing plant-based recipes. In addition, your taste preferences change so you prefer whatever you are used to – which means we can all train ourselves to prefer foods that naturally produce your ideal weight while at the same time enjoying what we eat.
  6. It’s a lifestyle you can stick with.
    Basically, if you can eat tasty food until you’re full without counting calories or feeling hungry, you can achieve your ideal weight (and also decrease your risk for chronic disease), and you feel great, it’s a recipe for success! Many people are derailed from diet plans because of complex point systems, tracking meals or calories, or feeling deprived because of eating less than their stomach can hold (portion control) or eating the same boring foods day after day. Unfortunately, less than a third of people achieve even modest success with weight loss in the long term. Eating whole, plant-based foods bypasses all of these annoyances to make healthy eating comfortable and fun – and therefore a sustainable lifestyle.


Find out how to begin your plant-based journey–or how to make it even more rewarding, with strategies and over 100 recipes–in Micaela Cook Karlsen’s A PLANT-BASED LIFE: Your Complete Guide to Great Food, Radiant Health, Boundless Energy, and a Better Body (AMACOM July 2016).

MICAELA COOK KARLSEN, MSPH, is one of the founding employees of the T. Colin Campbell Center for Nutrition Studies and its former Executive Director. A contributor to the New York Times bestseller Forks Over Knives, she is a member of the advisory board for the Plant-Based Nutrition Healthcare Conference and founder of



Philip Kotler: Predicting the American Economy Is a Self-Fulfilling Prophesy

The following is a guest post by Philip Kotler, author of CONFRONTING CAPITALISM, on how economic forecasters affect the economy.

Over the course of my long business career, I’ve watched how economic forecasters try to predict the future. These forecasters fall into two distinct camps: optimists and pessimists. Now that we are entering the process of presidential candidate vetting, what’s at stake is more than just “perception.”

Since my training is in economics and marketing, I strongly believe that the optimistic forecasters are the better predictors. What’s behind the optimistic forecasters? A leading optimist is Peter H. Diamandis, founder of the X prize. The X prize is given when some individual or team develops a powerful solution to a major problem. No one has yet figured out how to drive a car 100 miles on a gallon of gas, but if someone figures it out, the prize will be $10 million dollars. Recently, an X prize was announced to go to a group that could double the speed at which an oil spill can be cleaned up. Thirty groups undertook researching this, and the winner found a way to improve the clean-up rate at six times the old speed. They won that X prize of $10 million dollars.

Besides X prizes, Peter helped found the new Singularity University in the San Francisco Bay area. Its list of advisors and supporters is striking: gifted individuals such as Larry Page (Google), Elon Musk (Tesla Motors and SpaceX), and Ray Kurzweil (all around genius), for example. According to Bloomberg TV, Singularity University is “where the world’s brightest minds convene to attack the world’s toughest challenges.” The concept of Singularity itself is that it is that time in history when a machine learns to think, now estimated by Ray Kurzweil as the year 2034.

It is no wonder that Peter and his peers see a bright future made possible by new technology and software and sensors. Peter and coauthor Steven Kotler published the book Abundance: The Future Is Better Than You Think, which outlines how the world’s standard of living will inevitably improve. They argue that the planet can grow enough food and desalinize enough water for the world’s expanding population. “We will soon be able to meet and exceed the basic needs of every man, woman and child on the planet. Abundance for all is within our grasp.”

Now to the pessimists. Larry Summers, former president of Harvard and advisor to President Obama, recently said: “I think growth probably is going to be slower in terms of aggregate GDP over the next 50 years than it has been over the last 50 years.” He thinks that we are not going to get as much quantitative improvement to the labor force, let alone qualitative improvement until education gets better. He expects diminishing returns to innovation and a diminishing level of business investment.

Professor Robert Solow, the Nobel Prize winner and my former professor who recognized the growing role of technology in driving economic growth, distinguishes between technology that ends up producing physical products like refrigerators and stoves and technology that produces information but far fewer jobs. He worries that companies will continue to hoard cash or buy back stock. He thinks that interest rates will have to remain toward zero to motivate enough large businesses to invest.

The arch pessimist is Professor Robert J. Gordon, my colleague in Northwestern University’s economics department. His paper, “Is U.S. Economic Growth Over? Faltering Innovation Confronts the Six Headwinds” is described by one writer as the most depressing economic idea of 2012. Gordon believes that the big gains in productivity that supported an expanding middle class and the modern welfare state won’t be repeated in the future. He sees technology continuing to grow but not being likely to bring about new breakthroughs on the scale of the steam engine, the internal combustion engine, indoor plumbing, electricity, the railroad, automobiles, airplanes, computers, and the Internet. Each of these created spin-offs, such as highways, air-conditioning, and efficient factories that kept the economy growing for several decades. Gordon admits that the Internet and the digital revolution still has plenty of growth potential left, but he doesn’t expect it to have an impact on the scale of previous major innovations.

Gordon sees six forces in the economy that are likely to dampen U.S. growth:

  • our aging population,
  • our faltering education system,
  • growing income inequality,
  • rising foreign competition,
  • the inevitable impact of global warming, and
  • the need to eventually pay down our debt.

From 1891 to 2007, the nation achieved a robust 2 percent annual growth rate of output per person. Gordon estimates that these six forces will cut down half of the annual GDP income per capita to a 1 percent growth. And he thinks innovation will be less than that which produced our annual growth in the past. Putting these factors together, he thinks that our economy will grow at best by 0.5 percent per year for the next few decades. He sees these forces combining to lead to economic stagnation and a decline in living standards. Moreover, he suggests that the rapid growth achieved in the past 250 years could well turn out to be a unique episode in human history.

It is my belief that each type of forecast, whether optimistic or pessimistic, leads to a self-fulfilling outcome. If most of us are optimists, we will do things to bring about more economic growth. If most of us are pessimists, we will refrain from doing things to produce strong economic growth. Let’s side with Peter Diamandis and his team and give economic growth a chance. And let’s keep this in mind when choosing our presidential candidates. Our future depends upon it.

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Although best known as a marketing guru, Kotler trained as an economist. He received his Master’s in Economics at the University of Chicago under famed Nobel laureate and free-market evangelist Milton Friedman before pursuing his Ph.D. at MIT under Paul Samuelson and Robert Solow, two Nobel Prize–winning Keynesian economists. He is the author of more than 50 books, including CONFRONTING CAPITALISM: Real Solutions for a Troubled Economic System.

AMACOM Titles on Sales Pro Insider’s Summer Sales Reading List

Each year, Sales Pro Insider posts a Summer Sales Reading List: valuable books for sales professionals looking for new insights and trustworthy techniques to bring their careers to the next level, no matter where they stand now. Below, we are pleased to share AMACOM titles that made the Summer Sales Reading List 2015:

Emotional Intelligence for Sales Success by Colleen Stanley

Says SPI: “Are emotions running your sales meetings rather than effective sales, influence and communication skills? Learn how to leverage the power of emotional intelligence to close more business at the right margins. ”



High-Profit Selling by Mark Hunter

Says SPI: “Too many salespeople resort to discounting every time they want to close a sale. There is a better way! In this book, discover the specific techniques to build value, maximize price and protect profits.”



Conversations That Sell by Nancy Bleeke, the founder of Sales Pro Insider herself!

Says SPI: “Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the buyer’s attention and secure business.”



Don’t fall behind this summer — get ahead with these great picks.

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