Category Archives: Around the Office

A Day in the Life of a Publicity & Social Media Manager – Part 1

6 a.m.
Well before my alarm rings, my eyes are wide open. I tend to be an earlier riser, which can be helpful if your job includes being on top of the news of the day. Over a cup of coffee, I turn on my Nexus tablet and begin scanning headlines on The Wall Street Journal and The New York Times apps.

6:15 a.m.
By now my laptop is powered up, and I’ve switched over to a browser there to look through my Feedly account. I scan through publishing, social media marketing, SEO, journalism, and some business blogs. I find several articles that would be of interest to AMACOM’s Twitter followers, and schedule posts through Hootsuite. I also find a couple articles I’d like to post to my own Twitter account, and schedule those through Buffer.

6:45 a.m.
I’ve switched over to my personal email and am scanning top stories from the previous day from a number of publicity, social media, and media focused blogs I’ve opted to get daily emails from. I meant to read these yesterday, but didn’t get to it.

7:00 a.m.
My clock radio turns on, and I listen to NPR’s Morning Edition as I look at a weather app on my phone before deciding what to wear.

7:25 a.m.
I look at my work iPhone to check email and see if there’s anything that will need my immediate attention at the office. Today there’s nothing urgent, just the usual requests for books, a routine question from an author about his website, and a few newsletters I did not sign-up for. I keep the newsletters to mark as spam when I get in to the office.

7:45 a.m.
Breakfast is waffles slathered with peanut butter and honey drizzled on top and a mango. I turn off the radio and turn on the TV to watch (or rather, listen) to a bit of morning TV before I head in to the office. Though my preference is to listen to radio in the mornings, as a publicist I need to be familiar with the different network and cable channel programs. Today CBS This Morning wins.

Photo of New York City subway station.

Platforms are never this empty during rush hour. Photo credit: Edward Blake on Flickr.

8:15 a.m. I’m out the door to catch a bus to the train. If I’m lucky enough to get a seat on the bus, I’ll read a book for the 15 minute bus ride. Nuts! It’s packed to the gills today. Why? School is out for the summer! I spend 15 minutes clinging to a pole and standing uncomfortably close to other bus riders. Rinse and repeat as I transfer to the subway.

9:10 a.m.
I’m at the office and log on to Facebook. I’m prompted to change to a new design for AMACOM’s Facebook page. I see that we’ll be switched over automatically in another two weeks, so I figure why not? Immediately after switching it’s clear the cover photo our Creative Director just made for the new season no longer works. I send an email asking for a redesign of the cover photo.

9:30 a.m.
I head in to the monthly production meeting. We go over all the titles currently in production, and I keep an eye out to make sure I’m clear on when galleys are expected in, when books will be done at the printer, and see if anything has slipped. Everything seems on schedule.

10:30 a.m.
I tackle my inbox. I reply to some author questions, mark those spammy emails, and get back to a magazine editor about an excerpt.

11 a.m.
I pull out a galley that arrived a day earlier. I read through the Author Questionnaire, sales kit, author website, and catalog copy before taking a dive in to the book. After that, I spend about 30 minutes writing and revising a letter to magazine editors.

12:15 p.m.
Lunch is the gym. For the next 45 minutes I’m all about compound exercises as I squat, crunch, curl, and press my way to a stronger body.

Come back tomorrow, to read the exciting conclusion to A Day in the Life of a Publicity & Social Media Manager!

Related Posts:
Introducing AMACOM…Kama
How to Make Your Book Publicist Love You



Sneak Peek: AMACOM’s Fall 2014 Catalog

Image of AMACOM Books Fall 2014 Catalog CoverIn these lazy days of summer, it’s hard to imagine that the leaves will soon be turning, and snow isn’t too far off after that. But, with a new fall/winter catalog online full of great AMACOM Books coming out in only a few months, can’t help but be excited for the change of seasons.

Here are some of the  fall and winter books we can’t wait to get in stores and on your shelves:

Lead with Humility: 12 Leadership Lessons from Pope Francis by Jeffrey A. Krames

Anticipate: The Art of Leading by Looking Ahead by Rob-Jan de Jong

Home for Dinner: Mixing Food, Fun, and Conversation for a Happier Family and Healthier Kids by Dr. Anne K. Fishel

Fail Fast or Win Big: The Start-Up Plan for Starting Now by Bernhard Schroeder

The Brian Tracy Success Library: Creativity & Problem-Solving and Sales Success
Tell us what you think in the comments!

Jacket image, Lead with Humility by Jeffrey A. Krames

Jacket image, Anticipate by Rob-Jan De JongJacket image, Home for Dinner by Anne K. Fishel

Jacket image, Fail Fast or Win Big by Bernhard SchroederJacket image, Brian Tracy Success Library, Sales Success

Jacket image, Brian Tracy Success Library, Creativity & Problem Solving

AMACOM is Hiring a Sales & Marketing Associate

We’re looking to hire a Sales & Marketing Associate who will market and sell print and electronic copies of all AMACOM books, with a specific emphasis on helping to launch each new seasonal list.

Apply for the Sales & Marketing Associate Position.


  • Responsible for helping the trade department achieve its goals for revenue, profitability, and growth.
  • Participate in packaging, positioning, and marketing of titles— while attending title and jacket meetings.
  • Conduct competitive analysis and research
  • Communicate with trade accounts and sales representatives.
  • Create e-mail alerts communicating “breaking publicity news” to the sales reps.
  • Help maintain print metadata that feeds key accounts.
  • Download and distribute weekly Bookscan sales information for business category and AMACOM titles.
  • Involved in all aspects of the sales conference meetings, from planning to presenting a portion of the list, and participating in the business wrap-up.
  • Act as key player on AMACOM’s e-book team.
  • Help prepare and maintain e-book metadata.
  • Prepare e-book and electronic rights sales sheets for revenue reporting.
  • Arrange book signings and author appearances.
  • Field author queries.
  • Attend trade shows.
  • Contribute to and support the overall activities of AMACOM.
  • Other related duties.


  • BA/BS required.
  • 2+ years of trade book publishing experience (preferred), ideally in marketing or sales; demonstrated interest in publishing required.
  • Knowledge of Microsoft Word, Excel, PowerPoint.
  • Excellent organizational skills and a keen eye for details.
  • Excellent written and oral communication skills, creative writing ability a plus.
  • Ability to prioritize, multi-task, and work independently in a busy environment, and also work as a team member on projects.
  • Occasional travel required.

Lynsey Major Promoted to Senior Associate, Rights & International Sales

Photo of Lynsey Major

Our brand new Senior Associate, Rights & International Sales, Lynsey Major!

We’re pleased as punch to let our readers know that Lynsey Major has been promoted to Senior Associate, Rights and International Sales.  Lynsey started at AMACOM in 2010, and was hired as an Associate the following year. In her new position, Lynsey will expand her role with select publishers and begin to negotiate translation agreements.

Congratulations Lynsey!

Related Posts:
Introducing AMACOM…Lynsey
Lynsey on How to Get  a Job in Publishing: Some Unofficial Advice
Lynsey on Preparing for the Frankfurt Book Fair

AMACOM President and Publisher Hank Kennedy Retires

Photo of Hank Kennedy, President and Publisher of AMACOM

Enjoying the good life in Florida.

The following is a note from Hank Kennedy, President and Publisher of AMACOM, that he wanted to share with our readers. Hank is retiring, and we wish him all the best. We already miss having him in the office!

After a 45 year career in the publishing industry I am retiring as president of AMACOM Books, a division of the American Management Association, where I have been for the last 18 years. Prior to that I was the College division President at MacMillan and Prentice Hall’s PTR division.

Publishing has consumed the major part of my work life and it has been nothing but an enjoyable experience.  We all know the great changes that have taken place from consolidation to distribution to eBooks to database publishing. Some of these changes have been difficult but in the long run some have been good for the industry.

It has been a pleasure to work with bright, energetic and creative people.   I can’t think of another industry  that allows the kind of opportunities that publishing does.  Hard work really does pay off.

Going forward, my wife Susie and I will be relocating to Ft. Myers, Florida where we have had a home for 10 years.  I plan to keep my hand in publishing through consulting and doing volunteer work at some of the outdoor facilities in Florida.

Please use my email address to stay in touch.

I feel blessed to have had the opportunity to know so many publishers who truly care about the written word.

Hank Kennedy

Thank you Hank, and please come back to visit us when you’re back in New York!