Category Archives: Podcasts

Paul Smith on Selling with a Story

Jacket cover of Sell with a Story by Paul Smith Paul Smith recently sat down with the AMA Edgewise team to discuss his book, SELL WITH A STORY: How to Capture Attention, Build Trust, and Close the Sale (AMACOM September 2017). Storytelling is one of the most powerful tools in any salesperson’s arsenal, and Smith shares how to put it to use at any stage in the sales cycle for maximum results.

Paul Smith, author of Lead with a Story and Parenting with a Story, has come out with a third installment of the series: Sell with a Story. He joins us to talk about how to set aside a portion of your sales pitch to tell stories to make your selling even more effective.

Listen to Paul Smith on the AMA Edgewise Podcast.

Paul Smith, author of Sell with a Story

 

Paul Smith is a popular speaker and expert trainer on business storytelling techniques. A former Procter & Gamble executive, his clients include Hewlett Packard, Bayer Medical, Progressive Insurance, Walmart, and other distinguished companies. As the author of Lead with a Story, his work has been featured in The Wall Street Journal, Inc., Time, Forbes, The Washington Post, Success, and Investor’s Business Daily.

 

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.

Save

Save

Save

Save

Advertisements

Podcast: Paul J. Zak on the Science of Trust

Jacket cover of Trust Factor by Paul J. Zak Paul J. Zak recently sat down with the AMA Edgewise team to discuss his book, TRUST FACTOR: The Science of Creating High-Performance Companies. Zak knows the science behind the importance of trust in business–and, most importantly for you, how any business can harness it to create a better company culture and lasting results.

High trust organizations are happier; happier profits and happier employees. Paul Zak was part of the team of scientists who first made the connection between oxytocin and trust and is the author of The Trust Factor, published by AMACOM. He joins us to talk about the business case for building trust and how it’s worked for many companies.

Listen to Paul J. Zak on the AMA Edgewise Podcast.

Paul Zak, author of Trust Factor

Paul J. Zak, Ph.D. is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology, and Management at Claremont Graduate University. He was part of the team of scientists that first made the connection between oxytocin and trust—and his TED talk on the topic has received over a million views. He has appeared on CNN, Fox Business, Dr. Phil, Good Morning America, ABC World News Tonight, and is the author of The Moral Molecule.

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.

Save

Save

Podcast: Geoffrey Colon on Disruptive Marketing

Jacket cover of Disruptive Marketing by Geoffrey Colon Geoffrey Colon recently sat down with the AMA Edgewise team to discuss his book, DISRUPTIVE MARKETING: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal. “You have to look at it as almost creative destruction,” Colon says of disruptive marketing. It might sound scary, he acknowledges, since humans are creatures of habit and rules–but customers these days don’t have habits quite as hard and fast as before, and marketers need to be agile enough to roll with it.

Today on Edgewise Geoffrey Colon, author of the new AMACOM book Disruptive Marketing, joins us for a freewheeling conversation about music, technology, ethics, and taking the fear out of failure.

Listen to Geoffrey Colon on the AMA Edgewise Podcast.

Geoffrey Colon, author of Disruptive Marketing

 

Geoffrey Colon is a Communications Designer and Social Data Expert at Microsoft, and was previously Vice President of Digital Strategy at Ogilvy & Mather.

 

 

 

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.

Save

Podcast: Stephen Wunker on Jobs to Be Done

Jacket cover of Jobs to Be Done by Stephen Wunker, Jessica Wattman, and David Farber Stephen Wunker recently sat down with the AMA Edgewise team to discuss his book, JOBS TO BE DONE: A Roadmap for Customer-Centered Innovation (co-written with Jessica Wattman and David Farber), and how the best companies don’t focus on innovation for the sake of innovation: they determine what the customer wants–and not simply the product the customer wants to buy, but the end result they want to achieve. It’s customer-centered innovation, and it’s the right way to do innovation.

Stephen Wunker says most companies are innovating the wrong way. They’re making what their customers say they want. Instead they should be asking “why” their customers want those things and making a product the customer didn’t even know the needed. Today on Edgewise Stephen joins us to give examples of companies doing it right and to talk more about his book Jobs to Be Done, published by AMACOM.

Listen to Stephen Wunker on the AMA Edgewise Podcast.

Stephen Wunker, author of Jobs to be Done

 

STEPHEN WUNKER worked with Clayton Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors. He has written for Forbes, Harvard Business Review, and The Financial Times.

 

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.

Save

Podcast: Ed Wallace on Becoming a Relational Leader

Jacket cover of The Relationship Engine You know that you need to maintain solid relationships with your boss and your direct reports–but do you ever think about intentionally cultivating your relationships with people in other departments, those in entirely separate divisions at your company, vendors who supply your business with what it needs, and all the rest of the people who fall outside a specified chain of command? Ed Wallace recently sat down with the AMA Edgewise team to discuss his book, THE RELATIONSHIP ENGINE: Connecting with the People Who Power Your Business, and how to be intentional about your business relationships for the better of your organization.

 

Networking is an essential business skill. After you get that business card though, what happens next. Ed Wallace, author of The Relationship Engine (AMACOM October 2016), is here to talk about how to plan to build up your relationship capital and take your networking to the next level.

Listen to Ed Wallace on the AMA Edgewise Podcast.

Ed Wallace, author of The Relationship Engine

 

Ed Wallace is president and chief relationship officer of The Relational Capital Group, a consultancy that serves many Fortune 500 clients. He is also on the Executive Education faculty at Drexel’s LeBow College of Business and Villanova University’s Human Resources Master’s Program.

 

Listen to more interviews with AMACOM authors on the AMA Edgewise Podcast.

Save