Category Archives: Sample Chapters

Sample Chapter of DON’T PAY FOR YOUR MBA Now Available

This week we take a sneak peek at Laurie Pickard’s Don’t Pay For Your MBA. In her new book, Pickard shows self – starters, career changers, and budding entrepreneurs how to navigate the expanding universe of online education. Building on her popular No – Pay MBA blog.

Don’t Pay For Your MBA: The Faster Cheaper, Better Way to Get the Business Education You Need by Laurie Pickard DontPayMBA

Like many eager to pursue their MBA, Laurie could not shoulder the steep price of most MBA programs such as NYU’s Stern School of Business, MIT’s Sloan School of Management, and other top business schools whose average debt exceeds $100,000.

However, through her own research she found some of the top business schools offer MOOCs (massive online open courses) which  acquired her to gain all the skills she needed without all the debt. By picking the right courses, she tailored a curriculum to best fit her needs – and in Don’t Pay For Your MBA she explains how you too can do the same.

Click here or on the cover image for your free sample chapter.

Laurie Pickard founded the No-Pay MBA website, which has been featured in Fortune, Entrepreneur, The Wall Street Journal, CNN Money, Financial Times, and Bloomberg Business. She also works as a business and entrepreneurship development consultant, most recently at the U.S. Agency for International Development in Rwanda.

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Sample Chapter of JOBS TO BE DONE Now Available

When Clayton Christensen proposed that innovators should create products not based on customers’ attributes but for their “jobs to be done,” many lauded the idea–but for those seeking to put it into practice in their own businesses, no guide existed. This November, that guide will be available to you, and we’ve uploaded a sample chapter for a sneak peek.

Jobs to Be Done: A Roadmap for Customer-Centered Innovation by Stephen Wunker, Jessica Wattman, and David Farber
Jacket cover of Jobs to be Done

Stephen Wunker worked with Clayton Christensen for years, building out consulting practices based on his teachings. He now runs New Markets Advisors, where has a long track record of creating successful ventures for his own companies and on behalf of clients. Jessica Wattman is the consultancy’s Director of Social Innovation, and David Farber is a Manager at the Boston-based firm.

Click here or on the cover image for your free sample chapter.

jobs-to-be-done-sample-chapter

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Sample Chapter of HIGH-PROFIT PROSPECTING Now Available

We’ve uploaded a sample chapter for an amazing read as salespeople gear up for the fall sales season–Mark Hunter’s High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results.

High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results by Mark Hunter
Jacket cover of High-Profit Prospecting by Mark Hunter

The best salespeople don’t get that way by simply fulfilling whatever leads come their way–they take responsibility and fill their own pipelines. They prospect. In High-Profit Prospecting, Mark Hunter presents a clear-cut process for this perennially challenging task. Readers will learn how to stay motivated, prospect even without being a born salesperson, identify viable prospects, tailor pitches to the customer’s needs, use technology effectively, prospect large companies and C-suites, and more.  Click here or on the cover image for your free sample chapter.

high profit prospecting sample chapter

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Recipes from A PLANT-BASED LIFE: A Sampler

Once you’ve heard about the glories of a plant-based diet, it’s easy to become eager to jump in! Yet one of the most frequent obstacles is figuring out what to eat on a day-to-day basis, especially when routine guides you towards less nutritious options. Fortunately, in A PLANT-BASED LIFE: Your Complete Guide to Great Food, Radiant Health, Boundless Energy, and a Better Body (AMACOM July 2016), author Micaela Cook Karlsen includes over 100 delicious recipes to show readers how to put plant-based principles to work. You can tell from her photos that you’ll have many mouth-watering options. The slideshow embedded below the photos includes a variety of recipes that you can put to use right away.

For more information on A Plant-Based Life and Micaela Cook Karlsen, please click here!

Sample Chapter of A PLANT-BASED LIFE Now Available

We’ve uploaded a sample chapter for the perfect summer health/nutrition read–Micaela Cook Karlsen’s A Plant-Based Life: Your Complete Guide to Great Food, Radiant Health, Boundless Energy, and a Better Body.

A Plant-Based Life: Your Complete Guide to Great Food, Radiant Health, Boundless Energy, and a Better Body by Micaela Cook Karlsen
Jacket cover of A Plant-Based Life by Micaela Cook Karlsen, AMACOM July 2016

In a world in which the main food groups seem to be “microwaveable” and “fast food,” it’s not always easy to choose nutrition that prioritizes whole foods. Yet more and more people eat a nourishing plant-based diet–and even more would, if they had a guide to show them the way. Enter A Plant-Based Life and Micaela Cook Karlsen’s program to make plant-based work for your life. “Rather than concentrate on what not to eat,” she advises, “add more whole plant food than you’ve been eating. By making healthier choices first—without denying yourself anything—the proportion of unhealthy food in your diet is reduced and replaced.” Use the book’s shopping tips, pantry lists, menu plans, and more than 100 mouth watering recipes to begin your journey, continue it, or recommit to wellness. Click here or on the cover image for your free sample chapter.

 

plant based cover and aut

Author Micaela Cook Karlsen and her new book, A Plant-Based Life