When Clayton Christensen proposed that innovators should create products not based on customers’ attributes but for their “jobs to be done,” many lauded the idea–but for those seeking to put it into practice in their own businesses, no guide existed. This November, that guide will be available to you, and we’ve uploaded a sample chapter for a sneak peek.
Jobs to Be Done: A Roadmap for Customer-Centered Innovation by Stephen Wunker, Jessica Wattman, and David Farber
Stephen Wunker worked with Clayton Christensen for years, building out consulting practices based on his teachings. He now runs New Markets Advisors, where has a long track record of creating successful ventures for his own companies and on behalf of clients. Jessica Wattman is the consultancy’s Director of Social Innovation, and David Farber is a Manager at the Boston-based firm.
Click here or on the cover image for your free sample chapter.
We’ve uploaded a sample chapter for an amazing read as salespeople gear up for the fall sales season–Mark Hunter’s High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results.
High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results by Mark Hunter
The best salespeople don’t get that way by simply fulfilling whatever leads come their way–they take responsibility and fill their own pipelines. They prospect. In High-Profit Prospecting, Mark Hunter presents a clear-cut process for this perennially challenging task. Readers will learn how to stay motivated, prospect even without being a born salesperson, identify viable prospects, tailor pitches to the customer’s needs, use technology effectively, prospect large companies and C-suites, and more. Click here or on the cover image for your free sample chapter.
Once you’ve heard about the glories of a plant-based diet, it’s easy to become eager to jump in! Yet one of the most frequent obstacles is figuring out what to eat on a day-to-day basis, especially when routine guides you towards less nutritious options. Fortunately, in A PLANT-BASED LIFE: Your Complete Guide to Great Food, Radiant Health, Boundless Energy, and a Better Body (AMACOM July 2016), author Micaela Cook Karlsen includes over 100 delicious recipes to show readers how to put plant-based principles to work. You can tell from her photos that you’ll have many mouth-watering options. The slideshow embedded below the photos includes a variety of recipes that you can put to use right away.
For more information on A Plant-Based Life
and Micaela Cook Karlsen, please click here
We’ve uploaded a sample chapter for the perfect summer health/nutrition read–Micaela Cook Karlsen’s A Plant-Based Life: Your Complete Guide to Great Food, Radiant Health, Boundless Energy, and a Better Body.
A Plant-Based Life: Your Complete Guide to Great Food, Radiant Health, Boundless Energy, and a Better Body by Micaela Cook Karlsen
In a world in which the main food groups seem to be “microwaveable” and “fast food,” it’s not always easy to choose nutrition that prioritizes whole foods. Yet more and more people eat a nourishing plant-based diet–and even more would, if they had a guide to show them the way. Enter A Plant-Based Life and Micaela Cook Karlsen’s program to make plant-based work for your life. “Rather than concentrate on what not to eat,” she advises, “add more whole plant food than you’ve been eating. By making healthier choices first—without denying yourself anything—the proportion of unhealthy food in your diet is reduced and replaced.” Use the book’s shopping tips, pantry lists, menu plans, and more than 100 mouth watering recipes to begin your journey, continue it, or recommit to wellness. Click here or on the cover image for your free sample chapter.
Author Micaela Cook Karlsen and her new book, A Plant-Based Life
We’ve made sample chapters available for two of our most anticipated books this season–Kimberly Palmer’s Smart Mom, Rich Mom and Joel Peterson’s The 10 Laws of Trust.
Smart Mom, Rich Mom: How to Build Wealth While Raising a Family by Kimberly Palmer
Become your family’s Chief Financial Officer with the practical, smart advice from this book (with plenty of levity–the New York Times describes Palmer as “witty“). Kimberly Palmer, formerly the senior money editor of US News & World Report, helps every mom make choices that lead to financial security and a richer life. “It’s time for us moms to have as much targeted guidance on building wealth as we receive on dropping that so-called baby weight, reducing wrinkles, or saving $10 on our next bulk order of laundry detergent,” Palmer declares. Click here or on the cover image for your free sample chapter.
The 10 Laws of Trust: Building the Bonds that Make a Business Great by Joel Peterson with David A. Kaplan
Trust isn’t just a pleasant thing for an organization to have–it’s absolutely essential. “The cost of lacking trust: ever-present suspicion, double-riveted legal agreements, caution and caginess in interpersonal dealings—the touchstones of mistrust—can slow things down, drive away the most trustworthy people, and inhibit innovation,” explains Joel Peterson, chairman of JetBlue. Don’t let your organization go without it! Click here or on the cover image for your free sample chapter.