Category Archives: Spotlight on

Spotlight on…Smart Mom, Rich Mom

Jacket image, Smart Mom Rich Mom by Kimberly PalmerWe’re shining our spotlight on SMART MOM, RICH MOM: How to Build Wealth While Raising a Family, by Kimberly Palmer, which has received media attention and acclaim for its focus on personal finance for women and families–and for Palmer’s true media savvy! We’re happy to share a few of the many great reviews and media appearances that have spread the word about this valuable book.

The book’s journey to media success began with a starred review from Publishers Weekly:

Excellent book…This invaluable resource does much more than fill a niche; it bridges a huge gap.

Palmer and her book appeared twice in The New York Times. In an initial review, her overall points and tone won praise:

Her general points — for example, that the spending and saving habits we develop in our 20s have a significant impact on our financial future — are solid. And she is occasionally very witty.

…and in a “Your Money” column by Ron Lieber, the focus shifted to one of Palmer’s best-loved ideas: the money letter.

Kimberly Palmer still has the money letter her mother wrote her and her two younger sisters 13 years ago, and in her new book, “Smart Mom, Rich Mom: How to Build Wealth While Raising a Family,” she offers a template that parents or grandparents can use to pass on similar wisdom.

Plus, Smart Mom, Rich Mom sparked conversation on the New York Times Well blog when Ron Lieber asked: Should Moms Manage the Money?

“Daddy has to work! You have to come pick us up!”

When Kimberly Palmer heard those words come out of the mouth of her 5-year-old daughter, she was dumbfounded. Both she and her husband have full-time jobs, so where had the little girl gotten the idea that Daddy’s work mattered more?

Nationally syndicated columnist Terri Schlichenmeyer gave Smart Mom, Rich Mom a valuable positive review in her Back to School Books column:

No doubt about it: there’s a lot to take away from reading Smart Mom, Rich Mom…packed with useable, reliable information and good advice.

Meanwhile, Palmer broadened her reach on respected radio shows and podcasts like The Motley Fool, on which she spoke more about the great Money Letter. They liked her so much, they had her back to speak about The Economy of You!


Palmer spoke about Smart Mom, Rich Mom on CNBC’s On the Moneygo, Kimberly!

A story of Palmer’s and a mention of the book led a Cosmopolitan article on women and investing:

When Kimberly Palmer started investing a small amount of money in her 20s, she went to her parents’ financial adviser, an older man at a big bank. Then the dot-com bubble burst, and Palmer called him in a panic, saying she wanted to sell off all her tech stocks. “I didn’t realize the concept of don’t sell low. I didn’t understand much about investing,” recalls Palmer, now 36 and the author of the forthcoming book Smart Mom, Rich Mom.

Palmer wrote for The Washington Post about being a money role model for children, for USA Today about how having children early in life can benefit women’s careers, and Business Insider about that evergreen Money Letter. A widely syndicated review of the book from the Chicago Tribune spread her message further (“New book aims to reduce financial costs of motherhood“), as did an equally widely syndicated Q&A from USA Today (“Advice from ‘smart moms’ on family finances“). Further coverage online from CNBC, The Economist, and Forbes hit home Palmer’s important economic message.

We can’t possibly cover all the coverage here–Palmer’s message is so important and well-delivered, there are many more corners of the media world who clamored for her insights. Congratulations, SMART MOM, RICH MOM and Kimberly Palmer!

Kimberly Palmer, author of Smart Mom Rich Mom

KIMBERLY PALMER author of THE ECONOMY OF YOU: Discover Your Inner Entrepreneur and Recession-Proof Your Life, was the senior money editor at US News & World Report for nine years. She is an adjunct professor at American University, where she teaches a course on mastering social media. She lives with her family, including two children, in the Washington, D.C., area..



Spotlight on…Stronger

Jacket image for StrongerWe’re shining our spotlight on STRONGER: Develop the Resilience You Need to Success by Dr. George S. Everly Jr., Dr. Douglas A. Strouse, and Dr. Dennis K. McCormack, a media success for the perspective provided by its unique team of authors (a stress management expert, a skilled entrepreneur, and a Navy SEAL) and its concrete advice for strengthening resilience.

In an article on “How Successful People Beat Stress,” the U.S. News & World Report cited Stronger‘s research on active optimism (and Yahoo! News and Yahoo! Finance soon recirculated the piece):

Banish toxic thoughts. Navy SEALs exemplify exceptional resilience under unusually stressful circumstances. In the book “Stronger: Develop the Resilience You Need to Succeed,” author George S. Everly Jr. and his co-authors drew on decades of research and interviews with Navy SEALs and other highly resilient people and discovered that many of them shared the trait of “active optimism.”

Through and the Good Men Project, Dr. George S. Everly Jr. took on the topic of resilience from a parenting perspective in “Resilience: The Greatest Gift Parents Can Give Their Children”:

Resilience may be thought of as the ability to keep trying in the wake of adversity, the ability to “rebound” after getting knocked down. At times, through no fault of their own, our children will find the challenges of life overwhelming. They will be rejected from elite schools, sports teams, potential employment and even romantic relationships. Will they let rejection and failure dictate their future?

For popular wellness website mindbodygreen, Dr. George S. Everly Jr. wrote about “The 5 Qualities of People Who Live Up To Their Potential”:

Well, in my work as a psychologist over the years, I’ve seen athletes, performers, business leaders, and students all of whom had great potential, but had failed to achieve. And in many instances, their failures to realize the success that their talents promised were due to a single factor: a lack of resilience. wrote about resilience and how it applies to entrepreneurs:

…these experts on the subject of human behavior and resilience outline five key factors of personal resilience, which I believe every aspiring entrepreneur should understand and develop before initiating a startup.

Eric Jacobson on Management posted a full review as well as a separate excerpt from the book that he found particularly worthwhile.

Backed by compelling scientific findings and packed with powerful stories of resilience in action, Stronger teaches you how to gain an edge on making sound decisions under pressure, bounce back from setbacks and layoffs, and motivate peak performance in others as well as yourself.

Skip Prichard of Leadership Insights interviewed Dr. George S. Everly and Dr. Dennis McCormack on the book and had these stellar words for it:

The three authors have such varied experience that, when combined, works magnificently. The result is a powerful book that will help you not only understand resilience but learn how to build it for yourself. reviewed the book as useful for a wide audience:

Stronger is an excellent book for anyone looking for advice on how to strengthen their character to meet the demands of a busy lifestyle.

The Small Business Forum of included the book in its column on “3 Books Small Business Owners Should Read”:

The good news is that the authors believe these factors can be learned by anyone at any age. This is a great read. The authors give you homework, including self-assessments and how-to prescriptions which enable you to think about what you just read and apply it to your own situation.

Congratulations to Stronger and its authors for all of these media appearances and more!

George S. Everly Jr., Ph.D., is Associate Professor of Psychiatry and Behavioral Sciences at Johns Hopkins University School of Medicine and Professor of Psychology at Loyola University Maryland. One of the fathers of modern stress management, he has consulted with FEMA, ATF, and the FBI National Academy.

Douglas A. Strouse, Ph.D., is founder and CEO of Global Data Source. He has a doctorate in organizational psychology and is a recognized expert on business resilience.

Dennis K. McCormack, Ph.D., is one of the original Navy SEALs. He pioneered SEAL combat doctrine and tactics in Vietnam, and holds doctoral degrees in leadership and human behavior, and professional psychology.

Spotlight on…No Sweat

Jacket image, No Sweat by Michelle SegarWe’re shining our spotlight on NO SWEAT: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness, by Michelle Segar, Ph.D., which has received ample media attention and acclaim for its unique approach to fitness and the psychology that undergirds consistent exercise. Dr. Segar’s commitment to showing that all movement counts and that the surest route to consistency is sheer enjoyment of movement has made her and No Sweat into media fire.

New York Times Personal Health columnist Jane Brody featured Dr. Segar and No Sweat in a column titled “Rethinking Exercise as a Source of Immediate Rewards”:

In her new book, she describes strategies to get even the most sedentary people off their duffs, starting with ways to overcome past failures and negative feelings about exercise that make it feel more like punishment than pleasure.‘s piece featuring Dr. Segar and No Sweat on how to stop skipping workouts was soon additionally picked up at Time and CNN:

There are a lot of voices proclaiming that you “should” exercise—from your friends and family to your doctor and the media. But the most important voice is your own, says Segar: “Research suggests that a behavior change is more likely to ensue when you’ve identified what you really want from it.” You may be seeking better moods or stress relief, or maybe you just want to catch up with your workout buddy—it doesn’t matter, as long as you know what you’re after. (Not sure? Segar’s book can help you identify goals that will really work for you.)

Prevention cited Dr. Segar in “10 Weird Ways to Make Yourself Work Out–Even When You Really Don’t Want To”:

“I suggested that he stop running so hard if he disliked it so much. I assumed he would based on our conversation, but the next week he told me something that surprised me. As he was getting close to that final part, he realized it was a challenge he wanted to do instead of something he was supposed to do. That switch in the reason and meaning changed his whole experience. He started enjoying it instead of resenting it.”

Dr. Segar appeared on in an interview focusing on the self-care aspects of her book:

Michelle shares critical information about how we can modify our view of self-care, and integrate it more effectively into our lives, and why we need to.

Shape Magazine shared some of No Sweat‘s tips for self-motivation:

Having fun with your workouts helps you stick with ’em—research proves it. So, ready to kick short-term motivation to the curb and garner up the motivation needed to exercise for life?

Meanwhile, Women’s Health Magazine focused on how Dr. Segar’s ideas in No Sweat can help keep you exercising after weight loss in “Why Your Brain Doesn’t Want You to Keep Weight Off–And How to Fight It”:

“If instead, people were taught that plateaus are a real part of the process, to expect them, and not judge them as evidence against their progress, they would not become as disappointed,” says Segar.

On Gretchen Rubin’s blog, Dr. Segar took part in a more holistic interview, with questions about No Sweat and motivation but also her own habits:

You might be surprised by this, given the focus of my work, but scheduling regular bouts of physical activity is not one of my habits. My schedule varies wildly day by day — sometimes I’m in the office, sometimes I’m teaching, sometimes I’m attending a seminar out of town, sometimes I’m working at home. So I can’t just decide that Monday, Wednesday, and Friday I’m going to take a 45-minute walk, even though that’s what really replenishes me.
Instead, I do what I tell my coaching clients to do, and what I suggest in my book: I aim to move for a reasonable amount of time, not necessarily all at the same time, on most days of the week.

Dr. Segar also brought her knowledge and charm to the radio, including on WAMC’s 51%:

As Dr. Segar shares, her MAPS program revolves around four core points: Meaning, Awareness, Permission, and Strategy. It’s in her new book NO SWEAT: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness.

She appeared on RadioMD three times, discussing the Secret to Lasting Fitness Motivation, Self-Care, and Busting to the No-Pain, No-Gain Myth.

Congratulations, No Sweat and Dr. Michelle Segar, for all of these media appearances and many more!

Michelle Segar, author of NO SWEAT

MICHELLE L. SEGAR is a behavioral sustainability scientist and Director of the Sport, Health, & Activity Research and Policy (SHARP) Center at the University of Michigan. She holds a Ph.D. in Psychology and Master’s degrees in Health Behavior and Kinesiology. A sought-after advisor, her expertise has been featured in The New York Times, Forbes, Elle, Prevention, and other major media.

Spotlight on Data Crush

Jacket image, Data Crush by Christopher SurdakWe’re shining a spotlight on Data Crush: How the Information Tidal Wave is Driving New Business Opportunities and on the author, Chris Surdak. Both the book and the author’s presentations on the topic have received acclaim and started interesting conversations about technology and the impact of big data in the business world.

getAbstract chose Data Crush as an International Book Awards Finalist for 2014.
UPDATE: Data Crush has won the the getAbstract International Book Award 2014.

T+D had this to say about Data Crush:

“For readers looking for answers to questions such as ‘What’s driving big data?’ ‘How will big data affect my business?’ and ‘How should we respond?’ Data Crush puts this knowledge in easy reach.”

CIO Insight said Data Crush

“…offers a wide range of best practices to maximize the value of data as a business-driving asset.”

Inside Big Data said:

“Backed by extensive research and the real-world experience of early Big Data adopters, Surdak makes a compelling case for embracing the explosion of data for a deeper and richer understanding of any business and its customers…Surdak wraps it all up with five vivid, highly conceivable scenarios of everyday life and business as usual in the year 2020. Engaging as well as informative and useful, Data Crush, provides an expert compass for navigating a world awash in data and a life jacket for cruising through the adventure.”

Nationally syndicated columnist Joyce Lain Kennedy said

“Surdak’s new book Data Crush stands out in the business-reader market place by clearly explaining what started and continues today’s almost unimaginable surge of data and how that trend will affect an individual’s business in a world continually flooded with information.”

The Futurist said:

Data Crush is an informative guide to the information-technology ecosystem and where it is heading. It’s optimal reading for business professionals in any industry.”

In a column that appeared on the Huffington Post, Martin Zwilling observed:

“You need to start now to understand the trends and specifics of the information tidal wave that is building up in front of us. Use the steps outlined here to stay ahead of it, and use its power to propel your startup into the future, ahead of your competition. The possibilities are endless…”

Data Rules and E-Discovery Law said:

“Either crush, or be crushed…Data Crush provides a roadmap for keeping your business on the right side of the tidal wave of data.”

Infoversant praised:

“…the book is an excellent resource to understand Big Data and know how its impacting business. The projects made by the author, although astonishing, are not unrealistic. Knowing these trends and the movement in business environment is essential for every business. Apart from business owners and managers, the book provides enough ideas and information for entrepreneurs to use data to create new solutions and applications for the information hungry market.”

Chris Surdak’s interviews about the book have included our own AMA Edgewise Podcast, along with numerous radio appearances.

Surdak has also given presentations about big data, technology and business at a number of conferences nationwide.

He has spoken at several conferences in support of his ideas. His speaking engagements have included presentations at The New York IT Leadership Academy Conference, The Virtual LegalTech Show, the Sedona Conference, this year’s Gaming Industry Conference, and The Western Republican Leadership Conference, along with many others nationwide.

Photo of Chris Surdak, author of Data CrushAt this year’s Niagara Summit, he gave a presentation entitled “What’s All the Hadoop About? Integrating Big Data Technologies Primer.

Christopher Surdak is a recognized expert in collaboration and content management, information security, regulatory compliance, and Cloud computing with over 20 years of professional experience. He is the senior manager for storage technologies for Accenture.

Spotlight on…What Keeps Leaders Up at Night

Jacket Image, What Keeps Leaders Up at Night by Nicole LipkinWe’re shining our spotlight on What Keeps Leaders Up at Night: Recognizing and Resolving Your Most Troubling Management Issues by Nicole Lipkin which has been earning praise from the media about her insights on leadership.

Publishers Weekly says:

“Clinical and business psychologist Lipkin helps readers understand how to realign their thoughts so they can stay calm and do good work… Lipkin makes excellent points about understanding the difference between what the voice in one’s head is saying and what is really happening. If business leaders leap to disastrous conclusions after minor incidents, they need to retrain their brains not to panic. These cognitive distortions keep leaders in a state of frenzy. Lipkin shows readers how to deal with assumptions and expectations; help teams work with change; understand why good teams go bad; resist the tendency toward group conformity; keep competition from becoming warfare; and simply deal with the usual problems in running a business. Lipkin’s emphasis on understanding the psychology behind these issues and her conversational, engaging tone will appeal to readers flummoxed by their all-too-human teams.”

The word from  ABA Banking Journal is:

“I highly recommend this book as a way to gain insight on why some of the people that work for you act the way they do and how to better manage all employees…”

CIO Insight says:

“Leaders can go into a ‘dark corner’ when struggling with shortcomings. You must first ‘shine a bright light’ to identify and understand them before you can make improvements.”

Young Upstarts has this to say:

“…while many other leadership books tell you what to do in a certain situation, Lipkin tears apart the issue to find and make aware the underlying causes and triggers that has led the situation developing in the first place and then offer sagely advice to deal with it accordingly…It will help you recognize your own leadership and management fallibility and then help build you back up to be the better leader you can be.”

Sources of Insight raves:

“It’s a MUST read. It’s that good. It’s the perfect answer for today’s world.  It will fill your toolbox with leadership skills that take your leadership effectiveness to another level.”

The Psychology of Well Being says:

“Psychology offers a wealth of research-tested strategies for how to lead a team, build customer loyalty, or negotiate with others.  In my experience, most managers fail to educate themselves on the science of human psychology, creating a huge competitive advantage for those who do. Lipkin’s book is a great place to start.”

The Key Point has this to say:

“In this excellent book, clinical psychologist Nicole Lipkin explains the psychology behind many of the human behaviors that affect productivity and sound decision making in the workplace…I think a course called Psychology for Business Majors, using this book and Daniel Goleman’s Primal Leadership, would be far more useful than Psych 101 or any Human Resources course requirement I had.”

A Successful Woman says:

“This book isn’t only for top managers.  Her insights on behavior can help all of us achieve our goals.”

Business Conjunctions enthuses:

“What I love most about this book is the extensive psychological and nitty gritty neuroscience research Lipkin has used to make her point…It’s hard for me to hide my being a fan of this book, but I do realize that it is because I have been looking for the kind of scientific information and leadership-gone-wrong-cases that are elaborately being described by Lipkin.”

Bella Online calls What Keeps Leaders Up at Night:

“…a well-written and well thought out book about the everyday aspects of leadership in the business environment. If you are a manager or owner of a business with employees, this is a book that should be on your must-read list.”

Changing Winds promises:

“This is a very worthwhile book to read, both for those individuals in formal leadership-management positions and those aspiring to these roles. Be sure to check it out.”

Watch the book trailer for What Keeps Leaders Up at Night.

Photo of Nicole Lipkin, author of What Keeps Leaders Up at NightNicole Lipkin, a sought-after speaker and consultant, holds a doctorate in Clinical Psychology as well as an MBA. She has shared her expertise on NPR, NBC, CBS, Fox Business News, and other high-profile media outlets.